{"id":46265,"date":"2020-05-26T20:03:06","date_gmt":"2020-05-26T20:03:06","guid":{"rendered":"https:\/\/www.akeneo.com\/white-paper\/product-information-management-in-b2b-ecommerce-2\/"},"modified":"2024-09-09T18:58:36","modified_gmt":"2024-09-09T18:58:36","slug":"product-information-management-in-b2b-ecommerce","status":"publish","type":"ak-white-papers","link":"https:\/\/www.akeneo.com\/fr\/white-paper\/product-information-management-in-b2b-ecommerce\/","title":{"rendered":"Gestion de l’information produit (PIM) pour votre e-commerce B2B"},"content":{"rendered":"

Gestion de l’information produit (PIM) pour votre e-commerce B2B<\/h2>\n

D\u00e9velopper votre E-commerce B2B est aujourd\u2019hui essentiel pour r\u00e9pondre aux nouvelles attentes de vos clients et prospects. <\/span> Les ventes E-commerce en B2B ont d\u00e9coll\u00e9 depuis quelques ann\u00e9es et ont \u00e9t\u00e9 port\u00e9es par l\u2019arriv\u00e9e des millennials dans les entreprises. Ces acheteurs \u00ab\u00a0digital natives\u00a0\u00bb s\u2019attendent \u00e0 ce que leur exp\u00e9rience d\u2019achat en B2B soit aussi convaincante et attrayante qu\u2019en B2C.<\/p>\n

Pour \u00eatre s\u00fbr que votre \u00e9quipe r\u00e9pond \u00e0 ces nouvelles attentes, Akeneo et OroCommerce ont r\u00e9dig\u00e9 ce livre blanc pour vous!<\/p>\n","protected":false},"excerpt":{"rendered":"

Gestion de l’information produit (PIM) pour votre e-commerce B2B D\u00e9velopper votre E-commerce B2B est aujourd\u2019hui essentiel pour r\u00e9pondre aux nouvelles attentes de vos clients et prospects. Les ventes E-commerce en…<\/p>\n","protected":false},"featured_media":6546,"menu_order":0,"template":"","categories":[],"resource-types":[],"class_list":["post-46265","ak-white-papers","type-ak-white-papers","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nGestion de l'information produit (PIM) pour votre e-commerce B2B | Akeneo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.akeneo.com\/fr\/white-paper\/product-information-management-in-b2b-ecommerce\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gestion de l'information produit (PIM) pour votre e-commerce B2B\" \/>\n<meta property=\"og:description\" content=\"Gestion de l’information produit (PIM) pour votre e-commerce B2B D\u00e9velopper votre E-commerce B2B est aujourd\u2019hui essentiel pour r\u00e9pondre aux nouvelles attentes de vos clients et prospects. 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