{"id":46244,"date":"2020-05-09T13:13:26","date_gmt":"2020-05-09T13:13:26","guid":{"rendered":"https:\/\/www.akeneo.com\/white-paper\/product-information-management-implementation-best-practices-2\/"},"modified":"2024-09-09T18:57:40","modified_gmt":"2024-09-09T18:57:40","slug":"product-information-management-implementation-best-practices","status":"publish","type":"ak-white-papers","link":"https:\/\/www.akeneo.com\/fr\/white-paper\/product-information-management-implementation-best-practices\/","title":{"rendered":"Les Bonnes Pratiques de la Gestion de l\u2019Information Produit"},"content":{"rendered":"<p>Les \u00ab\u00a0Data Days\u00a0\u00bb sont bien l\u00e0. Les marques et les retailers doivent se concentrer plus que jamais sur la qualit\u00e9 des informations produits, car les clients sont de plus en plus sensibles et attentifs \u00e0 l&rsquo;exp\u00e9rience d&rsquo;achat.<\/p>\n<p>Auparavant, la plupart des marques et des retailers g\u00e9raient leurs informations produits dans des feuilles de calcul. Mais avec la d\u00e9multiplication et la croissance continue des canaux de vente en ligne, mobile et autres, les limites de cette solution sont devenues \u00e9videntes. Les \u00e9quipes de vente et marketing se tournent d\u00e9sormais vers la gestion des informations produits, \u00e9galement appel\u00e9e PIM, pour am\u00e9liorer l&rsquo;exp\u00e9rience produit, rationaliser les processus et les workflow de gestion des donn\u00e9es produits et accro\u00eetre leur productivit\u00e9.<\/p>\n<p>Cependant, pour b\u00e9n\u00e9ficier des avantages de la technologie PIM,\u00a0 qui am\u00e9liore les op\u00e9rations internes, augmente les ventes et r\u00e9duit les retours produits, il est important de bien d\u00e9marrer son projet. Pour ce faire, vous devez non seulement vous concentrer sur le choix de la solution, qui doit \u00eatre adapt\u00e9e \u00e0 vos besoins m\u00e9tier, mais \u00e9galement sur une bonne mise en \u0153uvre au sein de votre entreprise afin de b\u00e9n\u00e9ficier pleinement des avantages d\u2019un PIM.<\/p>\n<p>Si votre entreprise est pr\u00eate \u00e0 lancer son projet PIM, lisez ces 10 conseils et astuces pour r\u00e9ussir votre implementation.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les \u00ab\u00a0Data Days\u00a0\u00bb sont bien l\u00e0. Les marques et les retailers doivent se concentrer plus que jamais sur la qualit\u00e9 des informations produits, car les clients sont de plus en&#8230;<\/p>\n","protected":false},"featured_media":6431,"menu_order":0,"template":"","categories":[],"resource-types":[],"class_list":["post-46244","ak-white-papers","type-ak-white-papers","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Les Bonnes Pratiques de la Gestion de l\u2019Information Produit | Akeneo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.akeneo.com\/fr\/white-paper\/product-information-management-implementation-best-practices\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les Bonnes Pratiques de la Gestion de l\u2019Information Produit\" \/>\n<meta property=\"og:description\" content=\"Les \u00ab\u00a0Data Days\u00a0\u00bb sont bien l\u00e0. 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