{"id":46232,"date":"2018-05-29T07:22:09","date_gmt":"2018-05-29T07:22:09","guid":{"rendered":"https:\/\/www.akeneo.com\/white-paper\/scaling-ecommerce-2\/"},"modified":"2024-09-02T00:18:56","modified_gmt":"2024-09-02T00:18:56","slug":"scaling-ecommerce","status":"publish","type":"ak-white-papers","link":"https:\/\/www.akeneo.com\/fr\/white-paper\/scaling-ecommerce\/","title":{"rendered":"A la conqu\u00eate de l&rsquo;e-commerce"},"content":{"rendered":"<h2>Pourquoi le PIM est essentiel?<\/h2>\n<p>La gestion de l&rsquo;information produit ou PIM (Product Information Management) procure \u00e0 votre entreprise l&rsquo;infrastructure n\u00e9cessaire pour \u00e9toffer sa gamme de produits, p\u00e9n\u00e9trer de nouveaux march\u00e9s et tirer parti de nouveaux canaux de vente de fa\u00e7on rentable.<\/p>\n<p>Vous vous sentez \u00e0 l&rsquo;\u00e9troit dans votre mod\u00e8le<br \/>\nd&rsquo;e-commerce? Le PIM a la solution.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>Cette technologie poss\u00e8de de nombreux avantages:<\/p>\n<ul>\n<li>Gain de productivit\u00e9 important pour les \u00e9quipes marketing, allant jusqu&rsquo;\u00e0 50%<\/li>\n<li>Conqu\u00eate de nouveaux march\u00e9s gr\u00e2ce \u00e0 une localisation efficace<\/li>\n<li>Concr\u00e9tisation du marketing omnicanal en toute simplicit\u00e9<\/li>\n<li>Optimisation des taux de conversion (jusqu&rsquo;\u00e0 4 x sup\u00e9rieurs)<\/li>\n<li>Time-to-market plus rapide (jusqu&rsquo;\u00e0 3 x plus performant)<\/li>\n<li>R\u00e9duction du taux de retour (jusqu&rsquo;\u00e0 40 %)<\/li>\n<li>Impl\u00e9mentation efficace de nouveaux concepts tels que les agents conversationnels d&rsquo;aide \u00e0 la vente<\/li>\n<\/ul>\n<p>A priori, le PIM n&rsquo;est pas un concept particuli\u00e8rement racoleur. Pourtant, il s&rsquo;agit d&rsquo;un \u00e9l\u00e9ment fondateur de pratiquement toutes les initiatives strat\u00e9giques dans les domaines de l&rsquo;e\u2010commerce et du marketing produit.<\/p>\n<p>Akeneo est l&rsquo;une des meilleures solutions PIM du march\u00e9, mais tel n&rsquo;est pas vraiment le propos de ce document. Notre intention est de vous expliquer l&rsquo;importance du PIM et le r\u00f4le strat\u00e9gique qu&rsquo;il sera amen\u00e9 \u00e0 jouer dans le cadre plus g\u00e9n\u00e9ral de votre politique de croissance.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pourquoi le PIM est essentiel? La gestion de l&rsquo;information produit ou PIM (Product Information Management) procure \u00e0 votre entreprise l&rsquo;infrastructure n\u00e9cessaire pour \u00e9toffer sa gamme de produits, p\u00e9n\u00e9trer de nouveaux&#8230;<\/p>\n","protected":false},"featured_media":6396,"menu_order":0,"template":"","categories":[],"resource-types":[],"class_list":["post-46232","ak-white-papers","type-ak-white-papers","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A la conqu\u00eate de l&#039;e-commerce | Akeneo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.akeneo.com\/fr\/white-paper\/scaling-ecommerce\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A la conqu\u00eate de l&#039;e-commerce\" \/>\n<meta property=\"og:description\" content=\"Pourquoi le PIM est essentiel? 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