{"id":42285,"date":"2018-06-25T18:00:41","date_gmt":"2018-06-25T18:00:41","guid":{"rendered":"https:\/\/www.akeneo.com\/?ak-pr=akeneo-helps-brands-and-retailers-deliver-compelling-product-experiences-2"},"modified":"2024-07-04T06:48:13","modified_gmt":"2024-07-04T06:48:13","slug":"akeneo-helps-brands-and-retailers-deliver-compelling-product-experiences","status":"publish","type":"ak-pr","link":"https:\/\/www.akeneo.com\/fr\/press-release\/akeneo-helps-brands-and-retailers-deliver-compelling-product-experiences\/","title":{"rendered":"Akeneo aide les marques et distributeurs \u00e0 cr\u00e9er des exp\u00e9riences produits d\u2019exception"},"content":{"rendered":"\n \n
\n
\n
\n
\n
\n
\n
\n
\n

\n Juin 25, 2018<\/span>\n <\/p>\n

\n \"akeneo-logo\"\n <\/div>\n

Akeneo aide les marques et distributeurs \u00e0 cr\u00e9er des exp\u00e9riences produits d\u2019exception<\/h1>\n
\n

\n <\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n \n\n\n\n

\n
\n
\n
\n
\n
\n

L\u2019\u00e9diteur lance une nouvelle offre de gestion de l\u2019exp\u00e9rience produit<\/h2>\n

Nantes, le 26 juin 2018<\/strong> \u2013 Akeneo, le leader des solutions open source de gestion de l\u2019information produit (PIM), annonce de nouveaux produits et une mise \u00e0 jour de sa solution phare, Akeneo PIM pour assurer une meilleure gestion de l\u2019exp\u00e9rience produit (PXM). Sp\u00e9cialement con\u00e7ue pour aider les marques et distributeurs \u00e0 cr\u00e9er des exp\u00e9riences produits adapt\u00e9es \u00e0 l\u2019ensemble de leurs canaux de vente, la nouvelle offre \u00e9tend les b\u00e9n\u00e9fices et fonctionnalit\u00e9s d\u2019Akeneo PIM en simplifiant et en acc\u00e9l\u00e9rant l\u2019int\u00e9gration des fournisseurs, ainsi que la gestion dynamique de catalogues de produits.<\/p>\n\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n\n\n\n

\n
\n
\n
\n
\n
\n
\n T\u00e9l\u00e9charger le communiqu\u00e9 de presse<\/span>T\u00e9l\u00e9charger le communiqu\u00e9 de presse<\/span>T\u00e9l\u00e9charger le communiqu\u00e9 de presse<\/span><\/a> <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n\n
\n
\n
\n
\n
\n
\n

Les trois \u00e9l\u00e9ments de cette nouvelle offre de gestion de l\u2019exp\u00e9rience produit sont\u00a0Akeneo PIM 2.3<\/b>, ainsi que deux nouveaux modules:\u00a0Akeneo Onboarder<\/b>\u00a0et\u00a0Akeneo PIM Accelerator<\/b>.<\/p>\n

Akeneo PIM 2.3<\/b>\u00a0inclut des am\u00e9liorations visant \u00e0 accro\u00eetre la productivit\u00e9 des \u00e9quipes marketing et d\u2019e-commerce. La solution optimise consid\u00e9rablement le traitement des mod\u00e8les et variantes de produits, permet d\u2019effectuer des recherches et d\u2019utiliser des filtres sur de vastes catalogues. Elle favorise \u00e9galement la collaboration entre les \u00e9quipes.<\/p>\n

Akeneo Onboarder<\/b>\u00a0permet aux marques et distributeurs d\u2019offrir \u00e0 leurs fournisseurs un environnement cloud s\u00e9curis\u00e9 o\u00f9 ceux-ci peuvent renseigner des informations produit en toute simplicit\u00e9, sans qu\u2019il ne soit n\u00e9cessaire d\u2019acc\u00e9der \u00e0 la plateforme PIM centrale. Akeneo Onboarder permet d\u2019am\u00e9liorer l\u2019ad\u00e9quation des informations produits aux canaux cibl\u00e9s, et aide les fournisseurs \u00e0 offrir de nouveaux produits \u00e0 leurs marques et distributeurs. R\u00e9sultat : des d\u00e9lais de commercialisation plus courts, moins d\u2019erreurs, des processus plus efficaces, et une meilleure productivit\u00e9.<\/p>\n

PIM Accelerator<\/b>\u00a0est un module compl\u00e9mentaire d\u2019Akeneo PIM qui int\u00e8gre un catalogue pr\u00e9con\u00e7u pour un secteur d\u2019activit\u00e9 sp\u00e9cifique. Le premier PIM Accelerator est con\u00e7u pour l\u2019industrie de la mode. Il acc\u00e9l\u00e8re la cr\u00e9ation de catalogues de v\u00eatements et accessoires en offrant plus de 70 attributs, 6 familles de produits, ainsi qu\u2019une multitude de variantes de familles. Le module fournit \u00e9galement une arborescence de cat\u00e9gories et media qui permettent aux marques et distributeurs d\u2019enrichir leurs informations produits en adaptant des mod\u00e8les pr\u00e9con\u00e7us \u00e0 leurs besoins sp\u00e9cifiques. Les entreprises peuvent ainsi acc\u00e9l\u00e9rer la cr\u00e9ation de catalogues de produits, accro\u00eetre la productivit\u00e9 de leurs \u00e9quipes, et r\u00e9duire leurs d\u00e9lais de commercialisation.<\/p>\n\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n\n\n\n \n

\n
\n
\n
\n
\n
\n

\u00ab \u00c0 mesure que les marques et distributeurs prendront conscience du potentiel des exp\u00e9riences produits personnalis\u00e9es, le PXM sera de plus en plus reconnu comme une cat\u00e9gorie et une pratique apportant une nouvelle dimension strat\u00e9gique, jusqu\u2019ici souvent sous-estim\u00e9e dans le cadre de la gestion de l\u2019information produit. Cela rend les donn\u00e9es produits encore plus strat\u00e9giques et permet aux \u00e9quipes marketing de doper leurs ventes. \u00bb<\/p>\n <\/blockquote>\n

\n
\n

\n Fr\u00e9d\u00e9ric de Gombert,<\/strong>\n co-fondateur et CEO d\u2019Akeneo <\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n\n\n

\n
\n
\n
\n
\n

A propos d\u2019Akeneo<\/h2>\n
\n

Akeneo est un leader mondial des solutions de gestion de l\u2019information produit (PIM) qui permettent aux distributeurs et marques d\u2019offrir une exp\u00e9rience client coh\u00e9rente et enrichie \u00e0 travers tous les canaux de vente : des sites e-commerce, aux applications mobiles, en passant par les catalogues papiers et points de vente. Les solutions open source PIM d\u2019Akeneo am\u00e9liorent consid\u00e9rablement la qualit\u00e9 et la pr\u00e9cision des donn\u00e9es tout en simplifiant et en acc\u00e9l\u00e9rant la gestion des catalogues de produits. Des marques mondiales de premier plan telles que Sephora, Carrefour, Nuxe, et Auchan, font confiance aux solutions d\u2019Akeneo pour g\u00e9rer leurs informations produits et accompagner leur d\u00e9veloppement omnicanal. Ainsi, elles am\u00e9liorent l\u2019exp\u00e9rience client, augmentent leurs ventes, r\u00e9duisent le temps de mise sur le march\u00e9 et augmentent la productivit\u00e9 de leurs \u00e9quipes marketing.<\/p>\n

Akeneo est bas\u00e9 en France, aux \u00c9tats-Unis, en Allemagne, au Royaume-Uni, en Espagne et en Isra\u00ebl. Pour plus d\u2019informations, visitez https:\/\/www.akeneo.com ou contactez\u00a0hello@akeneo.com<\/a><\/p>\n\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":0,"menu_order":0,"template":"","class_list":["post-42285","ak-pr","type-ak-pr","status-publish","hentry"],"acf":[],"yoast_head":"\nAkeneo aide les marques et distributeurs \u00e0 cr\u00e9er des exp\u00e9riences produits d\u2019exception | Akeneo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.akeneo.com\/fr\/press-release\/akeneo-helps-brands-and-retailers-deliver-compelling-product-experiences\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Akeneo aide les marques et distributeurs \u00e0 cr\u00e9er des exp\u00e9riences produits d\u2019exception\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.akeneo.com\/fr\/press-release\/akeneo-helps-brands-and-retailers-deliver-compelling-product-experiences\/\" \/>\n<meta property=\"og:site_name\" content=\"Akeneo\" \/>\n<meta property=\"article:modified_time\" content=\"2024-07-04T06:48:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/11\/generic_featuredimage_1200x1200.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.akeneo.com\\\/fr\\\/press-release\\\/akeneo-helps-brands-and-retailers-deliver-compelling-product-experiences\\\/\",\"url\":\"https:\\\/\\\/www.akeneo.com\\\/fr\\\/press-release\\\/akeneo-helps-brands-and-retailers-deliver-compelling-product-experiences\\\/\",\"name\":\"Akeneo aide les marques et distributeurs \u00e0 cr\u00e9er des exp\u00e9riences produits d\u2019exception | Akeneo\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.akeneo.com\\\/fr\\\/#website\"},\"datePublished\":\"2018-06-25T18:00:41+00:00\",\"dateModified\":\"2024-07-04T06:48:13+00:00\",\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.akeneo.com\\\/fr\\\/press-release\\\/akeneo-helps-brands-and-retailers-deliver-compelling-product-experiences\\\/\"]}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.akeneo.com\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/www.akeneo.com\\\/fr\\\/\",\"name\":\"Akeneo\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.akeneo.com\\\/fr\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.akeneo.com\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.akeneo.com\\\/fr\\\/#organization\",\"name\":\"Akeneo\",\"url\":\"https:\\\/\\\/www.akeneo.com\\\/fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.akeneo.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.akeneo.com\\\/wp-content\\\/uploads\\\/2019\\\/08\\\/logo-kjus.png\",\"contentUrl\":\"https:\\\/\\\/www.akeneo.com\\\/wp-content\\\/uploads\\\/2019\\\/08\\\/logo-kjus.png\",\"width\":1,\"height\":1,\"caption\":\"Akeneo\"},\"image\":{\"@id\":\"https:\\\/\\\/www.akeneo.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Akeneo aide les marques et distributeurs \u00e0 cr\u00e9er des exp\u00e9riences produits d\u2019exception | Akeneo","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.akeneo.com\/fr\/press-release\/akeneo-helps-brands-and-retailers-deliver-compelling-product-experiences\/","og_locale":"fr_FR","og_type":"article","og_title":"Akeneo aide les marques et distributeurs \u00e0 cr\u00e9er des exp\u00e9riences produits d\u2019exception","og_url":"https:\/\/www.akeneo.com\/fr\/press-release\/akeneo-helps-brands-and-retailers-deliver-compelling-product-experiences\/","og_site_name":"Akeneo","article_modified_time":"2024-07-04T06:48:13+00:00","og_image":[{"width":1200,"height":1200,"url":"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/11\/generic_featuredimage_1200x1200.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Dur\u00e9e de lecture estim\u00e9e":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.akeneo.com\/fr\/press-release\/akeneo-helps-brands-and-retailers-deliver-compelling-product-experiences\/","url":"https:\/\/www.akeneo.com\/fr\/press-release\/akeneo-helps-brands-and-retailers-deliver-compelling-product-experiences\/","name":"Akeneo aide les marques et distributeurs \u00e0 cr\u00e9er des exp\u00e9riences produits d\u2019exception | Akeneo","isPartOf":{"@id":"https:\/\/www.akeneo.com\/fr\/#website"},"datePublished":"2018-06-25T18:00:41+00:00","dateModified":"2024-07-04T06:48:13+00:00","inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.akeneo.com\/fr\/press-release\/akeneo-helps-brands-and-retailers-deliver-compelling-product-experiences\/"]}]},{"@type":"WebSite","@id":"https:\/\/www.akeneo.com\/fr\/#website","url":"https:\/\/www.akeneo.com\/fr\/","name":"Akeneo","description":"","publisher":{"@id":"https:\/\/www.akeneo.com\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.akeneo.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.akeneo.com\/fr\/#organization","name":"Akeneo","url":"https:\/\/www.akeneo.com\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.akeneo.com\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/www.akeneo.com\/wp-content\/uploads\/2019\/08\/logo-kjus.png","contentUrl":"https:\/\/www.akeneo.com\/wp-content\/uploads\/2019\/08\/logo-kjus.png","width":1,"height":1,"caption":"Akeneo"},"image":{"@id":"https:\/\/www.akeneo.com\/fr\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/www.akeneo.com\/fr\/wp-json\/wp\/v2\/ak-pr\/42285","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.akeneo.com\/fr\/wp-json\/wp\/v2\/ak-pr"}],"about":[{"href":"https:\/\/www.akeneo.com\/fr\/wp-json\/wp\/v2\/types\/ak-pr"}],"wp:attachment":[{"href":"https:\/\/www.akeneo.com\/fr\/wp-json\/wp\/v2\/media?parent=42285"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}