{"version":"1.0","provider_name":"Akeneo","provider_url":"https:\/\/www.akeneo.com\/fr\/","author_name":"Casey Paxton","author_url":"https:\/\/www.akeneo.com\/fr\/blog\/author\/cpaxton\/","title":"Faire de l\u2019IA un v\u00e9ritable levier de performance pour les distributeurs | Akeneo","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"RnUDLSZ32Y\"><a href=\"https:\/\/www.akeneo.com\/fr\/blog\/ia-distributeurs\/\">Faire de l\u2019IA un v\u00e9ritable levier de performance pour les distributeurs<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.akeneo.com\/fr\/blog\/ia-distributeurs\/embed\/#?secret=RnUDLSZ32Y\" width=\"600\" height=\"338\" title=\"\u00ab\u00a0Faire de l\u2019IA un v\u00e9ritable levier de performance pour les distributeurs\u00a0\u00bb &#8212; Akeneo\" data-secret=\"RnUDLSZ32Y\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/www.akeneo.com\/wp-includes\/js\/wp-embed.min.js\n<\/script>\n","thumbnail_url":"https:\/\/www.akeneo.com\/wp-content\/uploads\/2026\/07\/AI-Distribution-Industry_Feature-1.jpg","thumbnail_width":605,"thumbnail_height":400,"description":"Alors que l\u2019IA transforme les parcours d\u2019achat B2B, les distributeurs professionnels ont l\u2019opportunit\u00e9 de faire de leurs processus existants un avantage concurrentiel. En modernisant la recherche, la d\u00e9couverte des produits et les achats, ils peuvent gagner en efficacit\u00e9, mieux accompagner leurs \u00e9quipes et proposer les exp\u00e9riences fluides d\u00e9sormais attendues par leurs clients."}