{"version":"1.0","provider_name":"Akeneo","provider_url":"https:\/\/www.akeneo.com\/fr\/","author_name":"Casey Paxton","author_url":"https:\/\/www.akeneo.com\/fr\/blog\/author\/cpaxton\/","title":"Comment pr\u00e9parer votre entreprise B2B \u00e0 l\u2019AEO ? | Akeneo","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"dcq6MrCiiX\"><a href=\"https:\/\/www.akeneo.com\/fr\/blog\/aeo-entreprise-b2b\/\">Comment pr\u00e9parer votre entreprise B2B \u00e0 l\u2019AEO ?<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.akeneo.com\/fr\/blog\/aeo-entreprise-b2b\/embed\/#?secret=dcq6MrCiiX\" width=\"600\" height=\"338\" title=\"\u00ab\u00a0Comment pr\u00e9parer votre entreprise B2B \u00e0 l\u2019AEO ?\u00a0\u00bb &#8212; Akeneo\" data-secret=\"dcq6MrCiiX\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/www.akeneo.com\/wp-includes\/js\/wp-embed.min.js\n<\/script>\n","thumbnail_url":"https:\/\/www.akeneo.com\/wp-content\/uploads\/2026\/08\/AdobeStock_2067048912-scaled.jpeg","thumbnail_width":2560,"thumbnail_height":1440,"description":"La recherche aliment\u00e9e par les grands mod\u00e8les de langage transforme la mani\u00e8re dont les acheteurs B2B d\u00e9couvrent et \u00e9valuent les offres, aussi rapidement qu\u2019elle fait \u00e9voluer le commerce B2C. D\u00e9couvrez pourquoi le SEO traditionnel ne suffit plus, quels probl\u00e8mes li\u00e9s aux donn\u00e9es produits peuvent emp\u00eacher une offre B2B d\u2019appara\u00eetre dans les r\u00e9ponses g\u00e9n\u00e9r\u00e9es par l\u2019IA et quelles mesures concr\u00e8tes peuvent aider les syst\u00e8mes intelligents \u00e0 mieux comprendre, citer et recommander vos produits."}