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Number of Users


Number of Products

20,000+ products

Data Sources

Spreadsheets & Sage DBFact ERP

Distribution Channels

Magento eCommerce webshop

2 stores

3 Marketplaces

Novia, founded in 1984, is a family business specializing in the sale of architectural fittings such as door handles, furniture handles, bathroom accessories, taps, and letterboxes. The company sells a total of 200,000 products from 5 different suppliers, 7,000 of which are also sold via their eCommerce store.

The Challenge

In the past, Novia worked only with an ERP system that would be a substitute for a PIM, containing limited product data, as well as images and technical files. There was no database offering access to the product information needed to easily filter and properly complete products. Novia took the first step toward multi-channel selling by setting up a website that customers could use to add products to a wishlist and receive an offer. This involved manually transferring necessary product information from the company’s DBfact ERP system, which was a time-consuming task.

However, the company eventually decided that, in order to build a fully structured webshop and sell via marketplaces such as and Storesquare, an ERP link via PIM would be necessary.

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