Archives pour le tag "Multi-Channel"
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Fév. 13, 2019
Pourquoi la gestion de l’expérience produit (PXM) est-elle importante ?
Le monde du eCommerce a changé. Les clients exigent une expérience de marque cohérente et pertinente quel que soit le canal d’achat. La…
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Nov. 5, 2018
Four Reasons PIM Will Become More Important to B2B Merchants
In today’s experience-based economy, B2B merchants and manufacturers need to optimize their product information to deliver compelling product experiences wherever buyers shop or…
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Oct. 22, 2018
Commerce omnicanal : quelle expérience client pour quel canal ?
Les ventes en ligne ne cessent de progresser partout dans le monde. Pour l’année 2016 seulement, 177,8 millions d’internautes ont effectué des achats en ligne s’élevant…
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Sep. 12, 2018
Expert Interview with AOE: How Omnichannel Commerce is Reinventing the Customer Experience in the Travel Industry
How consumers shop for products in an omnichannel world is changing faster than ever. In particular, airport shopping has shifted as consumers can…
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Avr. 4, 2017
The Critical Infrastructure Needed to Power Retail Chatbots
Chatbots are all the rage in retail management and technology circles. Chatbots create a dialog with humans that simulate a natural conversation and…
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Nov. 28, 2016
[White paper] From Overwhelming to Organized: Scaling Global Product Management
In the next 5 years, cross-border ecommerce is expected to reach $424 billion, according to Forrester. Currently 42% of shoppers are only buying…
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Jan. 19, 2016
Multi-Channel Ecommerce Software: Streamline Data Enrichment with Akeneo
Every company wants to grow. In ecommerce that means going multi-channel and multi-location, but this is easier said than done. Silly Spreadsheets If…