What matters most to B2B buyers? Brand values!
The Akeneo Global B2B Survey 2020 revealed that 61.5% of B2B businesses consider product and brand values to be the #1 purchasing criteria after price. We’re revealing why PIM professionals say enriched product information helps convert more sales, and charge more for the same product!
Watch the recording to learn more about the state of PXM and PIM around the world, including:
- Key product experience trends from around the globe
- The most significant product information challenges facing B2B organizations
- Akeneo PIM’s Top 5 best practices for a compelling product experience