Archives for the tag "eCommerce"
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Apr. 29, 2019
Using PIM To Succeed In Modern Marketplaces
Increasingly, when consumers need to make a purchase (or just need a dose of retail therapy) they’re heading online to do so. But…
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Apr. 24, 2019
Turning A New Commerce Channel Into A Success
Add Instagram to the ever-growing list of places merchants can sell products. The Facebook-owned social network recently announced they would be adding eCommerce…
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Apr. 8, 2019
6 Must-Have PIM Features
What do customers care about most? These days, the answer seems to be compelling and exciting experiences. According to recently released research, 86…
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Mar. 25, 2019
Why PIM Is Always In Style
It takes a lot to succeed in the high-stakes world of fashion: a keen eye for style, a feel for the latest trends,…
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Mar. 18, 2019
4 Ways PIM Helps You Enter New Markets
Commerce is going cross-border, and providing opportunities for real growth along the way. According to research recently published by Accenture, more than 900…
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Feb. 13, 2019
¿Por qué importa la gestión de la experiencia de producto (PXM)?
El espacio del comercio electrónico está cambiando. Los clientes piden una experiencia de marca persuasiva y coherente dondequiera que compren. La gestión de la…
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Jan. 16, 2019
Top 5 New Year’s PIM Resolutions to Support eCommerce and Retail Growth
It’s a New Year! Have you thought about your resolutions yet? While self-development is important, now is a great time to also think…
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Dec. 11, 2018
Winning the Battle of the Brands: 2019 eCommerce Trends
Meeting 21st-century B2B and B2C customer expectations is an everyday battle for all marketing and eCommerce teams. “Experience-driven commerce” is no longer an…
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Nov. 15, 2018
Google Shopping Optimization: The 10 Most Common Google Shopping Errors
If you have ever run a Google Shopping campaign, you know that Google can be very strict about its product data feed requirements….
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Nov. 8, 2018
Understanding the PIM and B2B Market: An Interview with Joshua Warren from Creatuity
We sat down with Joshua Warren, founder and CEO of Creatuity to get some insight on how PIM, a previously B2C focused product,…
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Nov. 5, 2018
Four Reasons PIM Will Become More Important to B2B Merchants
In today’s experience-based economy, B2B merchants and manufacturers need to optimize their product information to deliver compelling product experiences wherever buyers shop or…
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Oct. 22, 2018
Omnichannel Commerce: Which Customer Experience for Which Channel?
Online sales continue to grow in the United States and around the world. In 2016 alone, the US had 177.8 million online buyers…
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Sep. 12, 2018
Expert Interview with AOE:
How Omnichannel Commerce is Reinventing the Customer Experience in the Travel Industry
How consumers shop for products in an omnichannel world is changing faster than ever. In particular, airport shopping has shifted as consumers can…
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Aug. 22, 2018
eCommerce Growth: Managing Internationalization
As you seek to expand to new markets and locales it’s critical to localize your product information for those channels. That means you…
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Aug. 6, 2018
Akeneo PIM Enables Omnichannel with New Shopify Plus Connector
Akeneo and Shopify have recently partnered to enable integration between Akeneo PIM and Shopify Plus! Shopify Plus customers and partners can now seamlessly…
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Jul. 6, 2018
How to Reach Your Customers in the Voice Search Era
A new report from Juniper Research shows that smart devices like the Amazon Echo and Google Home will be installed in 55% of…
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Jun. 6, 2018
Magento + Adobe: the open source triumph
The news dropped two weeks ago: Adobe snapped up Magento for the tidy sum of $1.68 billion. This was not really a surprise,…
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May. 29, 2018
PIM vs. MDM: What’s the difference? | Choosing between PIM and MDM
The Short Answer: MDM provides organizations with a single data source for all information. PIM centralizes just product data for marketing purposes. PIM…
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Feb. 23, 2018
Top 11 eCommerce events to attend in 2018
2017 was a busy year for us. Akeneo attended 33 different events across Europe (France, United Kingdom, Spain, Italy, Germany, Switzerland, Holland) and…