P-X-M. If you’re an avid Akeneo observer, you probably see those three little letters all over our website. You may know it’s an initialism for Product Experience Management — but what does it really mean?
It’s a new profession. It’s the foundation of your customer experience. It’s the subtle science of delivering product information in context, adapted and scoped by channel and locale to match the buying experience at every touchpoint. It’s the ability to provide the right data and insight for every customer, and on every channel.
It’s all of this, and much, much more. To help offer a better understanding of what PXM is and what it means for your company, Akeneo’s PXM evangelist, Virginie Blot, recently joined the Alpine Consulting Podcast Series, where she shared her experience helping hundreds of clients manage their product data, and offered tips and tricks to help you master PXM.
Listen now to learn:
- Exactly what PXM is, and how you can use it in your business
- PXM use cases and success stories
- Best practices and tips for managing product information and product experience