{"id":49085,"date":"2023-12-12T07:51:12","date_gmt":"2023-12-12T07:51:12","guid":{"rendered":"https:\/\/www.akeneo.com\/blog\/mach-zertifiziertes-pim\/"},"modified":"2025-09-02T12:56:14","modified_gmt":"2025-09-02T12:56:14","slug":"mach-zertifiziertes-pim","status":"publish","type":"post","link":"https:\/\/www.akeneo.com\/de\/blog\/mach-zertifiziertes-pim\/","title":{"rendered":"Was ist ein MACH-zertifiziertes PIM & warum ben\u00f6tigen Sie es?"},"content":{"rendered":" \n \n
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\n Composable Commerce<\/span>\n <\/div>\n

Was ist ein MACH-zertifiziertes PIM & warum ben\u00f6tigen Sie es?<\/h1>\n
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Headless Commerce bietet die Skalierbarkeit und Flexibilit\u00e4t, die Marken und Einzelh\u00e4ndler f\u00fcr ihr Wachstum ben\u00f6tigen, erfordert aber eine solide Grundlage f\u00fcr das Produktinformationsmanagement (PIM). Wie k\u00f6nnen Sie herausfinden, welches PIM-Tool Ihre Migration am besten unterst\u00fctzt?<\/p>\n <\/div>\n <\/div>\n <\/div>\n

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Change is hard; whether it\u2019s your collection of records or that decade-old coffee machine you\u2019re still holding on to, it can be difficult to let go of the past and accept new technological innovations.<\/span>\n\nBut when it comes to your eCommerce tech stack, clutching on to legacy platforms and outdated processes can lead to more harm than good.\u00a0<\/span>\n\nWith global online spending projected to hit<\/span> $6.3 trillion by the end of the year<\/span><\/a> and expected to make up almost 22% of global retail sales, there is a huge and ever-growing eCommerce market available at your fingertips.<\/span>\n\nBut if you don\u2019t have the infrastructure in place to take advantage of this massive market, your growth and scalability will be severely stunted.<\/span>\n\nWe at Akeneo have seen a lot of interest in the market to move to new commerce technology architectures that bring the agility and flexibility that brands and retailers need to tackle the growth challenges of today and tomorrow.<\/span>\n\nTraditional commerce architecture offers an all-in-one solution from a single vendor, providing the basic capabilities needed to activate an eCommerce site. And while this worked for a while to provide a singular, standard digital experience to consumers, the digital landscape has expanded at such a mind-boggling rate that traditional architecture just can\u2019t keep up anymore.\u00a0<\/span>\n\nHeadless (sometimes known as<\/span> composable<\/span><\/a>) commerce architecture provides a modular, best-of-breed approach that enables organizations to grow and scale as they need.<\/span>\n\n \n

What is headless commerce architecture?<\/b><\/h2>\nHeadless commerce architecture is a development approach that enables organizations to activate their entire product record across every channel by leveraging best-of-breed commerce vendors composed together into a singular, custom-built application.<\/span>\n\nThis type of software model allows teams to create an ecosystem that is customized to meet their organization\u2019s specific business needs.<\/span>\n\nInstead of the traditional, monolithic approach, headless architecture communicates via API. <\/span>Each individual solution can be updated or replaced at any time without disrupting the rest of the system, meaning that your eCommerce stack is flexible and can scale to meet your needs.<\/i><\/b>\n\n
\"Headless<\/div>\n\n \n\nHeadless commerce works by decoupling and then orchestrating front-facing capabilities from back-office applications and integrations, allowing brands and retailers to implement new product information across all channels at a much faster rate than before without having to touch the back-end infrastructure.\u00a0<\/span>\n\nNot only does this bring greater agility and control to brands and retailers, but it also means that less technical knowledge is needed to push product information updates and new features.<\/span>\n\nThe decoupled nature of headless commerce means that your tech stack is modular and adaptable; you get to select which technologies fit your needs best and can replace or update platforms as needed without disrupting your eCommerce experience.\u00a0<\/span>\n\nWith a headless architecture, brands are able to:<\/span>\n