{"id":47340,"date":"2024-04-29T06:22:26","date_gmt":"2024-04-29T06:22:26","guid":{"rendered":"https:\/\/www.akeneo.com\/blog\/pim-customer-experience-2\/"},"modified":"2025-07-10T13:34:29","modified_gmt":"2025-07-10T13:34:29","slug":"pim-customer-experience","status":"publish","type":"post","link":"https:\/\/www.akeneo.com\/de\/blog\/pim-customer-experience\/","title":{"rendered":"Wie ver\u00e4ndert das PIM die Kundenerfahrung?"},"content":{"rendered":"\n  \n<section id=\"hero-block_0081d1906b28679561fd7da1ef854ece\" class=\"hero  py-0\">\n            <div class=\"container\">\n            <div class=\"row\">\n                <div class=\"col-12\">\n                    <div class=\"hero-inner hero-inner-blue\">\n                        <div class=\"row align-items-center g-3\">\n                            <div class=\"col-lg-6\">\n                                <div class=\"hero-content\">\n                                                                            <div class=\"hero-tags\">\n                                            <span class=\"tag tag-white\">Product Experience<\/span>\n                                        <\/div>\n                                                                        <h1 class=\"hero-title\">Wie ver\u00e4ndert das PIM die Kundenerfahrung?<\/h1>\n                                    <div class=\"hero-text\">\n\n                                        <p>Erfahren Sie in diesem Gastbeitrag des bew\u00e4hrten Akeneo-Partners Tryzens, wie Produktinformationsmanagement (PIM) die Zukunft der Kundenbindung und der Gesch\u00e4ftseffizienz aktiv gestaltet. Erfahren Sie, wie PIM die Abl\u00e4ufe optimiert, die Produktindividualisierung verbessert und die Nachhaltigkeit in einem zunehmend wettbewerbsintensiven Markt f\u00f6rdert.<\/p>\n                                    <\/div>\n                                <\/div>\n                            <\/div>\n                                                            <div class=\"col-lg-6\">\n                                    <div class=\"hero-image\">\n                                        <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/04\/AdobeStock_480970198.jpeg\" class=\"attachment-full size-full wp-post-image\" alt=\"\" \/>                                    <\/div>\n                                                                <\/div>\n                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/section>\n  \n<div class=\"mb-2\"><div class=\"press-copy\"><span style=\"font-weight: 400\">The history of invention is scattered with accidental magic; creations that undergo a transformation in how we use and apply them.<\/span>\r\n\r\n<span style=\"font-weight: 400\">Bubble wrap was originally invented and sold as a type of wallpaper. That failed. Yet it eventually found success as an excellent packing material \u2013 and who can resist popping those bubbles?\u00a0<\/span>\r\n\r\n<span style=\"font-weight: 400\">Play-Doh was first marketed as a wallpaper cleaner before realizing its creative potential as a modeling compound for children&#8217;s arts and crafts.<\/span>\r\n\r\n<span style=\"font-weight: 400\">The rapid rise and proliferation of <\/span><a href=\"https:\/\/www.akeneo.com\/blog\/what-is-artificial-intelligence-ai\/\"><span style=\"font-weight: 400\">Artificial Intelligence (AI)<\/span><\/a><span style=\"font-weight: 400\"> has us all scrambling to look for the best ways of integrating it into everything, from business products and services to workflows and personal self-development. As it evolves, so will our use of it.<\/span>\r\n\r\n<a href=\"https:\/\/www.akeneo.com\/what-is-a-pim\/\"><span style=\"font-weight: 400\">Product Information Management (PIM)<\/span><\/a><span style=\"font-weight: 400\"> is also evolving. And as the technology advances, the role of PIM in shaping engaging customer experiences will continue to grow.<\/span>\r\n\r\n<span style=\"font-weight: 400\">PIM is already helping brands and retailers centralize their product data to better manage and update product information across channels (physical stores, apps, websites, email marketing).\u00a0<\/span>\r\n\r\n<span style=\"font-weight: 400\">Some of the core benefits of PIM for businesses include:<\/span>\r\n<ul>\r\n \t<li style=\"font-weight: 400\"><b>Reach markets faster<\/b><span style=\"font-weight: 400\"> by streamlining processes of updating existing products as well as adding new ones. With this added agility, businesses can respond much faster to meet new customer demands and market trends.<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><b>Uphold consistency and accuracy<\/b><span style=\"font-weight: 400\"> by ensuring product information is the same across all touchpoints. By centralizing data into a single source of truth, customers receive a seamless experience regardless of where they interact with a brand.<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><b>Improve personalization<\/b><span style=\"font-weight: 400\"> by using data management to better understand customer behaviors, preferences, and needs. This can then be used to recommend products and create more tailored shopping experiences.<\/span><\/li>\r\n<\/ul>\r\n&nbsp;\r\n<h2><strong>What\u2019s Next for PIM?<\/strong><\/h2>\r\n<span style=\"font-weight: 400\">When <\/span><a href=\"https:\/\/www.tryzens.com\"><span style=\"font-weight: 400\">Tryzens<\/span><\/a><span style=\"font-weight: 400\"> analyzes <\/span><a href=\"https:\/\/tryzens.com\/what-we-do\/pim-solutions\/\"><span style=\"font-weight: 400\">PIM solutions<\/span><\/a><span style=\"font-weight: 400\">, we have an eye for how the platforms are evolving and integrating other technologies to future-proof business needs. There are many areas to explore, but let\u2019s zero in on five key areas that PIM is helping to shape.<\/span><b><\/b>\r\n<h3><b>1. Artificial Intelligence (AI)<\/b><\/h3>\r\n<span style=\"font-weight: 400\">PIM platforms are already using artificial intelligence to improve the product experience. For example, last year <\/span><a href=\"https:\/\/www.akeneo.com\/press-release\/akeneo-acquires-ai-platform-unifai-creating-worlds-first-intelligent-product-cloud\/\"><span style=\"font-weight: 400\">Akeneo acquired the AI platform Unifai,<\/span><\/a><span style=\"font-weight: 400\"> which is helping to improve data collection, cleansing, categorization, and enrichment. It has also created a dedicated <\/span><a href=\"https:\/\/www.akeneo.com\/ai-for-px\/\"><span style=\"font-weight: 400\">Center of Excellence<\/span><\/a><span style=\"font-weight: 400\"> to optimize AI for the product experience.<\/span>\r\n\r\n<span style=\"font-weight: 400\">AI-powered PIM systems will be able to automate data categorization to further refine navigation and search for customers. They could also automate enrichment tasks to provide customers with richer product details, helping them make more informed purchasing decisions, as well as enhancing product discoverability.<\/span><\/div><\/div> \n<section id=\"cta-block_86560a821dc4fb3798d18f6915a6855b\" class=\"py-4\">\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-12\">\n                <div class=\"cta   \">\n                                            <h4 class=\"cta-title mb-0\">The State of Generative AI<\/h4>\n                                                                <div class=\"cta-buttons\">\n                                                            <div>\n                                    <a class=\"btn btn-primary\" href=\"https:\/\/www.akeneo.com\/white-paper\/the-state-of-generative-ai-in-b2c-commerce-solutions\/\"><span class=\"initial text\">Download Now<svg class=\"svg-icon fs-sm ms-1\"><use xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xlink:href=\"https:\/\/www.akeneo.com\/wp-content\/themes\/akeneo\/assets\/sprite\/icons.svg#icon-download\"><\/use><\/svg><\/span><span class=\"background-text\">Download Now<svg class=\"svg-icon fs-sm ms-1\"><use xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xlink:href=\"https:\/\/www.akeneo.com\/wp-content\/themes\/akeneo\/assets\/sprite\/icons.svg#icon-download\"><\/use><\/svg><\/span><span class=\"hovered text\">Download Now<svg class=\"svg-icon fs-sm ms-1\"><use xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xlink:href=\"https:\/\/www.akeneo.com\/wp-content\/themes\/akeneo\/assets\/sprite\/icons.svg#icon-download\"><\/use><\/svg><\/span><\/a>                                <\/div>\n                                                    <\/div>\n                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section><div class=\"mb-2\"><div class=\"press-copy\"><h3><b>2. Real-Time Personalization<\/b><\/h3>\r\n<span style=\"font-weight: 400\">Through AI enablement and automation, PIM platforms will be a key enabler for deeper personalization in real time. For example, recommendation engines will leverage rich semantic product information data that has been created by artificial intelligence.<\/span>\r\n\r\n<span style=\"font-weight: 400\">With more effective ways of centralizing customer data, segmenting it, and automating certain efforts, personalization is becoming more sophisticated. PIM platforms may deliver hyper-personalized experiences that consider individual preferences, intent, and context, involving tailored pricing, bundling, and specific product promotions.<\/span>\r\n\r\n<span style=\"font-weight: 400\">This could also include customers receiving different product media being showcased to them on a PLP or PDP \u2013 like how Netflix curates personalized thumbnail images to each viewer.<\/span><b><\/b>\r\n<h3><b>3.\u00a0 Virtual Reality (VR) and Augmented Reality (AR)<\/b><\/h3>\r\n<span style=\"font-weight: 400\">Brands and retailers are already experimenting with AR and VR. From virtual fitting rooms for clothing to virtual try-ons for jewelry, customers are getting a more immersive shopping experience. And it\u2019s just the start.<\/span>\r\n\r\n<a href=\"https:\/\/www.statista.com\/forecasts\/1331896\/vr-headset-sales-volume-worldwide\"><span style=\"font-weight: 400\">Sales of VR headsets<\/span><\/a><span style=\"font-weight: 400\"> have accelerated in recent years. Around 5.5 million were sold globally in 2019; 7.9 million in 2020; 14.3 million in 2021; 19.1 million in 2022; and 21.8 million last year.\u00a0<\/span>\r\n\r\n<span style=\"font-weight: 400\">What does that mean for retailers and brands? Businesses will be able to integrate PIM data with AR and VR platforms, allowing customers to explore and interact with products in a lifelike environment. This not only improves customer engagement and satisfaction but also reduces product returns by enabling customers to make more informed purchasing decisions based on realistic product representations.<\/span><b><\/b>\r\n<h3><b>4.\u00a0 Voice and Livestream Commerce<\/b><\/h3>\r\n<span style=\"font-weight: 400\">Voice assistants like Google Assistant and Alexa increasingly sit on kitchen counters, living room coffee tables, and bedroom drawers. PIM platforms can help businesses adapt their products for voice-driven product searches, purchases, and recommendations, giving customers a convenient and intuitive way to shop online.<\/span>\r\n\r\n<span style=\"font-weight: 400\">With the growth of eCommerce, social media, and influencers, livestream commerce is a rising global trend. It involves a host showcasing products in a real-time broadcast and interacting with viewers, who can make a purchase during or after a show.\u00a0<\/span>\r\n\r\n<span style=\"font-weight: 400\">And the biggest benefit is that livestream sales have <\/span><a href=\"https:\/\/fitsmallbusiness.com\/livestream-shopping-statistics\/\"><span style=\"font-weight: 400\">impressive conversion rates<\/span><\/a><span style=\"font-weight: 400\">: they\u2019re 10 times higher than traditional eCommerce rates, with 60% of livestream viewers making a purchase during or after an event.<\/span>\r\n\r\n<span style=\"font-weight: 400\">Connecting PIM data with livestreaming platforms presents exciting opportunities for brands to engage customers with more interactive and immersive shopping experiences, such as analyzing viewer interactions in real time to optimize content based on their preferences and behavior.<\/span>\r\n\r\n&nbsp;\r\n<h3><b>5.\u00a0 Sustainability<\/b><\/h3>\r\n<span style=\"font-weight: 400\">As environmental sustainability becomes an increasingly important consideration for both businesses and customers, there is a growing emphasis on tracking and managing the environmental impact of products.<\/span>\r\n\r\n<span style=\"font-weight: 400\">Future PIM will likely focus on further integrating sustainability metrics and environmental data that underscore responsible product management. By showing the carbon footprint, recyclability, and sourcing practices, it allows brands to communicate their level of eco-friendliness in a more transparent and user-friendly way.<\/span>\r\n\r\n&nbsp;\r\n<h2><b>The Future of Customer Experiences<\/b><\/h2>\r\n<span style=\"font-weight: 400\">If the history of innovation has taught us anything, it\u2019s that the most unexpected transformations often yield the most innovative uses, and PIM and AI are no different.<\/span>\r\n\r\n<span style=\"font-weight: 400\">The future of PIM is not only about enhancing product information management and customer experience but also about advancing sustainability and driving substantial business growth.\u00a0<\/span>\r\n\r\n<span style=\"font-weight: 400\">As businesses continue to leverage these innovations, PIM will undoubtedly play a pivotal role in meeting the dynamic demands and setting new benchmarks for customer engagement and operational efficiency.<\/span>\r\n\r\n<em>This article was provided by Akeneo, <a href=\"https:\/\/www.tryzens.com\">Tryzens<\/a>.<\/em><\/div><\/div> \n<section class=\"py-3 py-md-6  \">\n        <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-12\">\n                <div class=\"cta px-lg-8 py-3 bg-secondary\">\n                    <div class=\"cta-content\">\n                                                    <h2 class=\"cta-title text-gray-100\">Akeneo Product Cloud<\/h2>\n                                                                            <div class=\"cta-text text-gray-100\">\n                                <p>Reach out to a PX expert today to learn more about how Akeneo and Tryzens work together to improve your customer experiences.<\/p>\n                            <\/div>\n                                                                            <div class=\"cta-buttons\">\n                                                                    <div>\n                                        <a class=\"btn-lg btn btn-primary\" href=\"https:\/\/www.akeneo.com\/demo\"><span class=\"initial text\">Request a Demo<\/span><span class=\"background-text\">Request a Demo<\/span><span class=\"hovered text\">Request a Demo<\/span><\/a>                                    <\/div>\n                                                            <\/div>\n                                            <\/div>\n                                                                        <div class=\"cta-image\">\n                                <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2023\/03\/akeneo-ico-call-out-demo_product@2x-e1678899175329.webp\" alt=\"\">\n                            <\/div>\n                                                            <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n<div id=\"blog-author-block_56f521a623a01bc6b47218b857d3e89e\" class=\"blog-author\">\n  <div class=\"author mt-2 mt-md-5\">\n                  <div class=\"author-pic\">\n          <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/04\/Radcliffe-Cole-e1714070134802.webp\" alt=\"\">\n        <\/div>\n                    <div class=\"author-info\">\n                  <p>\n            <strong>Radcliffe Cole<\/strong>, SVP Consulting Solutions          <\/p>\n                          <strong>Tryzens<\/strong>\n              <\/div>\n      <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Erfahren Sie in diesem Gastbeitrag des bew\u00e4hrten Akeneo-Partners Tryzens, wie Produktinformationsmanagement (PIM) die Zukunft der Kundenbindung und der Gesch\u00e4ftseffizienz aktiv gestaltet. Erfahren Sie, wie PIM die Abl\u00e4ufe optimiert, die Produktindividualisierung verbessert und die Nachhaltigkeit in einem zunehmend wettbewerbsintensiven Markt f\u00f6rdert.<\/p>\n","protected":false},"author":17,"featured_media":44178,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3],"tags":[917,1243,1052,961],"class_list":["post-47340","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Wie ver\u00e4ndert das PIM die Kundenerfahrung? | Akeneo<\/title>\n<meta name=\"description\" content=\"Entdecken Sie, wie PIM die Zukunft der Kundenbindung und der betrieblichen Effizienz in einem zunehmend wettbewerbsintensiven Markt gestaltet.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.akeneo.com\/de\/blog\/pim-customer-experience\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Wie ver\u00e4ndert das PIM die Kundenerfahrung? 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