{"id":47291,"date":"2023-11-27T08:13:27","date_gmt":"2023-11-27T08:13:27","guid":{"rendered":"https:\/\/www.akeneo.com\/blog\/ai-site-search-functionality-2\/"},"modified":"2025-07-10T13:34:27","modified_gmt":"2025-07-10T13:34:27","slug":"ai-site-search-functionality","status":"publish","type":"post","link":"https:\/\/www.akeneo.com\/de\/blog\/ai-site-search-functionality\/","title":{"rendered":"Wie KI die Suche und Funktionalit\u00e4t von Websites verbessert"},"content":{"rendered":"\n \n
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\n Product Experience<\/span>\n <\/div>\n

Wie KI die Suche und Funktionalit\u00e4t von Websites verbessert<\/h1>\n
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Die Website-Suche ist entscheidend f\u00fcr Umsatzsteigerung und Kundenzufriedenheit, und die Integration von KI kann zuverl\u00e4ssige Daten und personalisierte Erlebnisse bieten.<\/p>\n <\/div>\n <\/div>\n <\/div>\n

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The key to increasing your eCommerce revenue has been right in front of you the whole time.<\/b><\/em>\r\n\r\nThe big trend in eCommerce and digital retail sales has been social selling and new marketplaces to adapt to. The endless influencers and hockers on TikTok, Instagram, Facebook, and of course Amazon is the new path to making exponential increases in profit.\u00a0<\/span>\r\n\r\nThat\u2019s not without good reason. Those channels are certainly important, and making sure your product information shows up in these marketplaces correctly is a cornerstone of a great product experience.\u00a0<\/span>\r\n\r\nBut what if I told you that there was a way to increase revenue, satisfaction, and enhance the product experience, and it\u2019s been sitting right in front of you this whole time?<\/span>\r\n\r\nWell let\u2019s not bury the lead any further. What is it? It\u2019s ole\u2019 reliable.The thing we have been using since the beginning days of the internet. It\u2019s our trusty pal, site search\/product search engine.\u00a0<\/span>\r\n\r\nNow, I know what you\u2019re thinking: \u201cYou\u2019re living back in 2005. Might as well start designing for flip phones, and SMS texting too.\u201d\u00a0<\/span>\r\n\r\nAnd to that I say, I miss my flip phone. Those were the good days.<\/span>\r\n\r\n
\"Site<\/div>\r\n\r\nSite search is not to be confused with shopping search engines such as Google Shopping, Bing Shopping, Yahoo Shopping, Wanelo, Shopzilla, or ShopMania. Those are search engines that provide their users with results pulled from crawling other sides. They are still important to optimize, but this blog is about site search.\u00a0\u00a0<\/span>\r\n\r\n \r\n

What is Site Search?<\/b><\/h2>\r\nSite search is an untapped resource in today\u2019s modern product experience world, especially when you integrate that with AI, and further if you personalize the experience based on behavior. Before we get into the capabilities of AI-powered site search, lets see what a good site search\/product search should be able to do:<\/span>\r\n<\/span>\r\n