{"id":46916,"date":"2020-05-26T08:00:26","date_gmt":"2020-05-26T08:00:26","guid":{"rendered":"https:\/\/www.akeneo.com\/blog\/customer-story-norauto-2\/"},"modified":"2024-07-04T06:52:44","modified_gmt":"2024-07-04T06:52:44","slug":"customer-story-norauto","status":"publish","type":"post","link":"https:\/\/www.akeneo.com\/de\/blog\/customer-story-norauto\/","title":{"rendered":"Ein PIM f\u00fcr Norauto im Zuge der digitalen Transformation (Video)"},"content":{"rendered":"       \n  \n<section id=\"hero-block_70073aff6ca39435429b54998757cb32\" class=\"hero  py-0\">\n            <div class=\"container\">\n            <div class=\"row\">\n                <div class=\"col-12\">\n                    <div class=\"hero-inner hero-inner-blue\">\n                        <div class=\"row align-items-center g-3\">\n                            <div class=\"col-lg-6\">\n                                <div class=\"hero-content\">\n                                                                            <div class=\"hero-tags\">\n                                            <span class=\"tag tag-white\">Product Experience<\/span>\n                                        <\/div>\n                                                                        <h1 class=\"hero-title\">Ein PIM f\u00fcr Norauto im Zuge der digitalen Transformation (Video)<\/h1>\n                                    <div class=\"hero-text\">\n\n                                        <p>Das franz\u00f6sische Autoreparatur- und Dienstleistungsunternehmen Norauto wollte auf die \u00dcberholspur wechseln um den Omnichannel-Commerce-Ansatz weiter&#8230;<\/p>\n                                    <\/div>\n                                <\/div>\n                            <\/div>\n                                                            <div class=\"col-lg-6\">\n                                    <div class=\"hero-image\">\n                                        <img loading=\"lazy\" decoding=\"async\" width=\"351\" height=\"241\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2021\/11\/akeneo-cover-video-norauto.png\" class=\"attachment-full size-full wp-post-image\" alt=\"\" \/>                                    <\/div>\n                                                                <\/div>\n                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/section>\n  \n        \r\n\r\n\r\n<p>Das franz\u00f6sische Autoreparatur- und Dienstleistungsunternehmen Norauto wollte auf die \u00dcberholspur wechseln um den Omnichannel-Commerce-Ansatz weiter zu fahren. Daf\u00fcr musste das Unternehmen die Kontrolle \u00fcber die Produktinformationen erlangen und Ineffizienzen beseitigen, um die Time-to-Market zu verk\u00fcrzen und den n\u00e4chsten Gang in Sachen Product Experience einzulegen.<\/p>\r\n<div class=\"mb-2\"><div class=\"press-copy\">Ein Teil der L\u00f6sung im Rahmen der digitalen Transformation sollte eine moderne und benutzerfreundliche L\u00f6sung sein, mit denen das Unternehmen Produktinformationen und digitale Assets effizienter organisieren k\u00f6nnte. Ziel war es, den unterschiedlichen Business Units und Produktmanagern schnell Zugriff auf einen einzigen, zentralen Katalog zu gew\u00e4hren, aus dem sie jeweils die Informationen ziehen k\u00f6nnen, die sie in dem Moment ben\u00f6tigen.\r\n\r\n\r\n\r\nIm folgenden Video (auf Englisch) erkl\u00e4rt Jeoffrey Depinoy, Product Owner bei Norauto, wie und warum Norauto sich f\u00fcr Akeneo PIM entschieden hat, um eine kosteneffiziente und benutzerfreundliche L\u00f6sung f\u00fcr sein internationales Gesch\u00e4ft und seine Marken zu erhalten. Au\u00dferdem gibt er einen Einblick, wie PIM dazu beigetragen hat, die Produktivit\u00e4t zu steigern, die Zusammenarbeit im Team zu erleichtern und die Effizienz zu erh\u00f6hen.\r\n\r\nhttps:\/\/youtu.be\/hRigh4kaFMU<\/div><\/div>  ","protected":false},"excerpt":{"rendered":"<p>Das franz\u00f6sische Autoreparatur- und Dienstleistungsunternehmen Norauto wollte auf die \u00dcberholspur wechseln um den Omnichannel-Commerce-Ansatz weiter<\/p>\n","protected":false},"author":2,"featured_media":5334,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[1154],"class_list":["post-46916","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ein PIM f\u00fcr Norauto im Zuge der digitalen 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