{"id":46905,"date":"2020-04-20T07:00:15","date_gmt":"2020-04-20T07:00:15","guid":{"rendered":"https:\/\/www.akeneo.com\/blog\/taking-your-pim-omnichannel-2\/"},"modified":"2024-07-04T06:52:40","modified_gmt":"2024-07-04T06:52:40","slug":"taking-your-pim-omnichannel","status":"publish","type":"post","link":"https:\/\/www.akeneo.com\/de\/blog\/taking-your-pim-omnichannel\/","title":{"rendered":"Taking Your PIM Omnichannel"},"content":{"rendered":" \n \n
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\n Product Experience<\/span>\n <\/div>\n

Taking Your PIM Omnichannel<\/h1>\n
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This is a guest post from Jonathan Dropiewski, from our partner, priint\r\n\r\n\r\nOmnichannel is a buzzword that really has a different meaning for everybo…<\/p>\n <\/div>\n <\/div>\n <\/div>\n

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\n \"\" <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n \n \r\n\r\n\r\n

This is a guest post from Jonathan Dropiewski, from our partner, priint<\/a><\/em><\/p>\r\n\r\n\r\n

Omnichannel is a buzzword that really has a different meaning for everybody.\u00a0 But what does the term mean to your organization?\r\n\r\n\r\n\r\nTo some, it is lumped in with other trendy terms like \u201cdigital transformation.\u201d\u00a0 However, after we get past the buzzword bingo and take a closer look, there are often some key areas that are being left behind in this race.\r\n\r\n\r\n\r\nIt is amazing how many conferences, webinars, and industry experts spend 100% of their omnichannel sessions speaking about entirely online touchpoints.\u00a0 While these digital channels are incredibly important, even essential for a modern organization, these discussions often cast aside or ignore the \u201comni\u201d part of omnichannel entirely.\u00a0 It is easy in the age of digital transformation and eCommerce to forget about some of the less obvious areas where there has been little to no innovation or automation over the last 15 years.\r\n\r\n\r\n\r\nOne of these areas of potentially huge, but oft-ignored, ROI is publishing, which can affect both the generation of top-line revenue as well as bottom-line cost savings.\u00a0 Using the clean and consistent data provided by Akeneo PIM, modern publishing platforms can enable your organization to excel at delivering superior and truly omnichannel experiences.\r\n\r\n\r\n\r\nIn today\u2019s world, publishing goes well beyond the traditional paper catalog or product brochure —\u00a0 though those publications remain more important and relevant than many give them credit for. These publications are still an ideal platform for new product discovery and introduction, but in most instances, the processes used to create these are archaic at best.\r\n\r\n\r\n\r\nWe are constantly amazed \u2014\u00a0though not always positively \u2014 at some of the things we hear from organizations across the spectrum of verticals and of different sizes.\u00a0 Unbelievable as it may be, there are companies that spend 12-18 months working to produce a single publication. Most of the layouts we see are still done manually via copy and paste and Excel exports \u2014 then, by the time the publication is ready to go to print, much of the information is out of date, once again lengthening the process further as more revisions are made.\r\n\r\n\r\n\r\nEven purely \u201cdigital\u201d publications seem to follow these patterns.\u00a0 For instance, the prototypical PDF datasheet downloadable from many websites and webshops often follows a similar process, no matter who produces it.\u00a0 Whenever a new product is released or updates are made, an employee must get a data export from IT, manually open up Adobe InDesign, make the change, send for proofreading and approval, generate the PDF, and finally someday publish it to the website.\r\n\r\n\r\n\r\nThese are just a few examples of the many scenarios that we encounter frequently.\r\n\r\n\r\n\r\nPublishing and other offline touchpoints have been largely ignored thus far in the digital transformation initiatives of most marketing departments.\u00a0 The ideas of segmentation, personalization, A\/B testing, AI, etc. remain out of reach of the publishing world to this point. However, a new generation of tools is now available, including tools that offer layout automation, headless publishing, personalization, and more.\r\n\r\n\r\n\r\nRather than furthering the narrative that offline is dead or dying, these tools enable the marketer to deliver a true omnichannel experience.\u00a0 They also have the ability to show very robust ROI from your Akeneo PIM system. Imagine producing a catalog, complete with published data sheets and other associated printed or digital material, 80% more efficiently in terms of time and cost.\r\n\r\n\r\n\r\nWhat if you were able to produce ten 200 page variations of a catalog for various segments versus one 1000 page monolithic catalog for all?\u00a0 This ROI comes from both a better-targeted publication and then you would also save the 800 pages in printing costs. As an added benefit the time gap between online and offline narrows significantly.\u00a0 Suddenly these publications go from being a legacy necessity to a strategic capability. Creative marketers and agency partners transition from being copy and paste editors to true strategic marketing. Marketing automation platforms are now able to easily incorporate these capabilities into your campaign planning.\u00a0 And, because clean and consistent data is needed for this level of automation, your PIM serves as the foundation for all of this automation and capability.\r\n\r\n\r\n\r\nWhether you are assessing what a PIM may be able to do for your organization, are in the process of implementing, or looking to take better advantage of the system you have up and running, be sure to take a look at how you are leveraging the information that is in the PIM, and whether there may be a large hidden cost that can be reduced or market opportunity to take advantage of.\u00a0 Product and Content Management for the sake of data organization has some inherent value, but the organizations that will succeed the most are the ones who excel at not just managing their content but better leveraging it.\r\n\r\n\r\n\r\nWhile digital channels and outputs often drive the initial push for a PIM solution, there is often very large ROI that remains obtainable by modernizing some critical but legacy processes as well.\r\n\r\n\r\n\r\nJonathan Dropiewski is President\/CEO of priint Americas, developers of print:Suite, the leading Global Platform for Publishing Automation and Personalization.\u00a0 www.priint.com<\/a><\/em><\/div><\/div> ","protected":false},"excerpt":{"rendered":"

This is a guest post from Jonathan Dropiewski, from our partner, priint<\/p>\n

Omnichannel is a buzzword that really has a different meaning for everybo<\/p>\n","protected":false},"author":2,"featured_media":18949,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[577,961,1025,1026,1027,1028,966,962,968,963,964,1029],"class_list":["post-46905","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nTaking Your PIM Omnichannel | Akeneo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.akeneo.com\/de\/blog\/taking-your-pim-omnichannel\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Taking Your PIM Omnichannel | Akeneo\" \/>\n<meta property=\"og:description\" content=\"This is a 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