{"id":46872,"date":"2020-01-06T22:10:36","date_gmt":"2020-01-06T22:10:36","guid":{"rendered":"https:\/\/www.akeneo.com\/blog\/b2b-sellers-go-to-marketplaces-2\/"},"modified":"2024-07-04T06:52:29","modified_gmt":"2024-07-04T06:52:29","slug":"b2b-sellers-go-to-marketplaces","status":"publish","type":"post","link":"https:\/\/www.akeneo.com\/de\/blog\/b2b-sellers-go-to-marketplaces\/","title":{"rendered":"B2B Sellers go to Market(places)"},"content":{"rendered":"       \n  \n<section id=\"hero-block_f52dd4e2348168c70fc0d18dcea14ffd\" class=\"hero  py-0\">\n            <div class=\"container\">\n            <div class=\"row\">\n                <div class=\"col-12\">\n                    <div class=\"hero-inner hero-inner-blue\">\n                        <div class=\"row align-items-center g-3\">\n                            <div class=\"col-lg-6\">\n                                <div class=\"hero-content\">\n                                                                            <div class=\"hero-tags\">\n                                            <span class=\"tag tag-white\">Product Experience<\/span>\n                                        <\/div>\n                                                                        <h1 class=\"hero-title\">B2B Sellers go to Market(places)<\/h1>\n                                    <div class=\"hero-text\">\n\n                                        <p>Amazon, Alibaba, eBay, and other marketplaces have already changed the way consumers shop \u2014\u00a0according to recently released research, more than half&#8230;<\/p>\n                                    <\/div>\n                                <\/div>\n                            <\/div>\n                                                            <div class=\"col-lg-6\">\n                                    <div class=\"hero-image\">\n                                        <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2022\/01\/christian-wiediger-rymh7EZPqRs-unsplash-scaled.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"\" \/>                                    <\/div>\n                                                                <\/div>\n                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/section>\n  \n        \r\n\r\n\r\n<p>Amazon, Alibaba, eBay, and other marketplaces have already changed the way consumers shop \u2014\u00a0according to recently released research, more than half of online purchases were made via marketplaces last year, with consumers spending more than <strong><a href=\"https:\/\/www.digitalcommerce360.com\/article\/infographic-top-online-marketplaces\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"$1.86 trillion in 2018.\u00a0 (opens in a new tab)\">$1.86 trillion in 2018.\u00a0<\/a><\/strong><\/p>\r\n\r\n\r\n<div class=\"mb-2\"><div class=\"press-copy\">Now, that same disruption is coming to B2B businesses. B2B sellers have embraced marketplaces in recent years, and are projected to spend a whopping total of more than <strong><a href=\"https:\/\/www.emarketer.com\/content\/marketplaces-2019\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"$6 billion (opens in a new tab)\">$6 billion<\/a><\/strong> via these digital platforms in 2019 alone, and most estimates expect this figure to rise in the coming years.\r\n\r\n\r\n\r\nBut while these platforms are already well understood by consumers and early-adopting businesses, many B2B sellers remain in the dark when it comes to <strong>marketplace commerce.<\/strong> And it\u2019s crucial that those who aren\u2019t already selling on marketplace platforms do so soon, because as more millennials and other digital natives enter the workforce and rise to positions of B2B buying responsibility, they increasingly want and expect this process to be as s<strong>imple, convenient, and enjoyable<\/strong> as the B2C buying process.\r\n\r\n\r\n\r\nSo how do you start selling on B2B marketplaces, and how do you find success? Read on to find out.\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><strong>Why are B2B businesses flocking to marketplaces?\u00a0<\/strong><\/h3>\r\n\r\n\r\nThe biggest reason for the increase in B2B sales via marketplaces is also the simplest \u2014\u00a0companies are going to marketplaces because <strong>that\u2019s where their customers are.\u00a0<\/strong>\r\n\r\n\r\n\r\nAs we mentioned earlier, B2B buyers, especially younger workers or digital natives, increasingly want a buying experience that is similar to the B2C customer experience. That means they <strong>value convenience, speed, and an enjoyable experience<\/strong> over other factors that were in the past more important, such as price. Marketplaces give B2B buyers all of this, offering a wide selection of manufacturers, products, and prices along with an easy-to-use and consistent buying experience. Any seller, whether offering products to consumers or other businesses, wants to be where their buyers are, which makes the influx of B2B sellers to marketplace platforms quite understandable.\r\n\r\n\r\n\r\nBut that\u2019s not the only reason that B2B manufacturers and distributors are embracing marketplace commerce. Selling on marketplaces is also often <strong>much cheaper and faster<\/strong> than creating and developing a stand-alone eCommerce store. B2B sellers who are looking to embrace omnichannel commerce but don\u2019t want to invest time, money, and other resources in building their own offering only to see it struggle to catch on see marketplaces as an attractive alternative.\r\n\r\n\r\n<figure class=\"wp-block-image\"><a href=\"https:\/\/bonjour.akeneo.com\/de\/weltweite-studie-b2b-umfrage\" target=\"_blank\" rel=\"noreferrer noopener\"><div class=\"content-image\"><img decoding=\"async\" class=\"wp-image-211422\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2021\/11\/akeneo-banner-ebook-b2b-survey-blog-post-de.jpg\" alt=\"\" \/><\/div><\/a><\/figure>\r\n\r\n<h2 class=\"wp-block-heading\"><strong>What marketplace should my B2B business sell on?<\/strong><\/h2>\r\n\r\n\r\nWhen B2B businesses make the decision to start selling via these marketplace platforms, they have another decision to make: Which platform, exactly, should they sell on?\r\n\r\n\r\n\r\nUnfortunately, as is the case with so many other questions, there\u2019s no one-size-fits-all answer.\r\n\r\n\r\n\r\nAs of 2019, the biggest platforms in the space include some well-known names from the consumer marketplace industry, including Asian giants Alibaba, and the B2B division of American titan Amazon, known simply as Amazon business. Other, B2B-specific platforms have also flourished in recent years, including <strong>eWorldTrade<\/strong>, <strong>Wholesale Central,<\/strong> and <strong>Joor<\/strong>.\r\n\r\n\r\n\r\nIt\u2019s crucial to consider more than just the size and customer base of each specific marketplace, of course. Make sure you take into account the niche the platform serves, the geographic markets it will deliver to, and the marketplace platforms most often used by other companies in the industry.\r\n\r\n\r\n\r\nThat last factor can be particularly important as, increasingly, industry-specific marketplaces have found success as more B2B buyers have embraced omnichannel commerce. <strong>GoDirectTrade<\/strong>, for example, has become a go-to shop for aviation parts, while the <strong>Hanes Closeout Marketplace,<\/strong> offered by the well-known consumer brand of the same name, has found success by operating as a liquidation marketplace for other clothing brands, such as Champion, Bali, and Maidenform.\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><strong>How do I turn a new marketplace channel into a success?<\/strong><\/h2>\r\n\r\n\r\nWhen it comes to online marketplaces, one of the most important things you can do to find success is to make sure your product information is perfect.\r\n\r\n\r\n\r\nAs we mentioned above, B2B buyers may want a <strong>convenient<\/strong> and <strong>enjoyable<\/strong> <strong>experience<\/strong>, but they also expect <strong>accuracy<\/strong> and <strong>consistency<\/strong> when it comes to product data. If they can\u2019t find the data they need, or if they don\u2019t trust it\u2019s accurate, they won\u2019t buy from your company, and will likely patronize a competitor.\r\n\r\n\r\n\r\n<strong>Accurate product data<\/strong> isn\u2019t enough, however, because, with dozens, if not hundreds of similar or identical items each being listed on the same marketplace, yours needs to stand out. You can achieve this by forging an emotional connection with your buyer via compelling product information.\r\n\r\n\r\n\r\nIt\u2019s also important to put all this information into context, as each platform has its own rules\/regulations\u2014 and if you don\u2019t comply, you could be shut out. So, use PIM to take control of product information and turn your marketplace endeavor into a success.\r\n\r\n\r\n\r\n<em>Take Control Of Black Friday, Cyber Monday and Holiday Shopping With PIM! Learn how PIM can help your team conquer expansions with relative ease by reading our blogs on <a href=\"https:\/\/www.akeneo.com\/de\/blog\/turning-a-new-commerce-channel-into-a-success\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">Turning A New Commerce Channel Into A Success<\/a> and <a href=\"\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">Expanding To New Locales<\/a> today!<\/em><\/div><\/div>  ","protected":false},"excerpt":{"rendered":"<p>Amazon, Alibaba, eBay, and other marketplaces have already changed the way consumers shop \u2014\u00a0according to recently released research, more than half<\/p>\n","protected":false},"author":2,"featured_media":18844,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[595,1050,968,582,964],"class_list":["post-46872","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>B2B Sellers go to Market(places) | Akeneo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.akeneo.com\/de\/blog\/b2b-sellers-go-to-marketplaces\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"B2B Sellers go to Market(places) | 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