{"id":46863,"date":"2019-11-22T18:21:47","date_gmt":"2019-11-22T18:21:47","guid":{"rendered":"https:\/\/www.akeneo.com\/blog\/localization-cross-border-pim-2\/"},"modified":"2025-11-13T14:41:17","modified_gmt":"2025-11-13T14:41:17","slug":"localization-cross-border-pim","status":"publish","type":"post","link":"https:\/\/www.akeneo.com\/de\/blog\/localization-cross-border-pim\/","title":{"rendered":"Commerce Is Going Global \u2014 Is Your Product Information Ready?"},"content":{"rendered":"\n \n
\n
\n
\n
\n
\n
\n
\n
\n
\n Product Experience<\/span>\n <\/div>\n

Commerce Is Going Global \u2014 Is Your Product Information Ready?<\/h1>\n
\n\n

Get ready to go global with PIM! Find out how localizing your product information via can ensure your expansion efforts are successful.<\/p>\n <\/div>\n <\/div>\n <\/div>\n

\n
\n \"\" <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n \n\n\n
\n
But of all the changes this digitization hath wrought, the biggest disruption may be the increase in international trade.<\/p>\n\n\n

According to a recently published research<\/a>, the advent of eCommerce and mobile shopping, which has boosted the U.S. GDP four percent and created about 2.4 million jobs<\/a>, has been a boon for companies doing business in multiple countries. Now, cross-border commerce is attracting the eyes and ears of not just companies looking to boost revenue, but everyone from lawmakers to industry advocacy organizations.<\/p>\n\n\n\n

But while expanding to a new market can bring real rewards to merchants, it can also be a stressful time for many brands and retailers and brings with it a huge amount of tedious and time-consuming new work.<\/p>\n\n\n\n

So how can you make your international expansion a success without breaking the bank or burning out your employees? It\u2019s all about your product information.<\/p>\n\n\n\n

Why expansion requires high-quality product information<\/em><\/strong><\/h2>\n\n\n\n

The biggest reason for ensuring that your product information is up to par when you expand to a new locale comes down to making, and keeping, your newest buyers happy. Because, no matter what country you\u2019re expanding to, customers expect you to be able to speak their language.<\/p>\n\n\n\n

This, of course, means translating product descriptions and info to the language of your new locale \u2014 but it also goes much further than this.<\/p>\n\n\n\n

Truly speaking your customer\u2019s language also includes localizing all product information and assets to fit the needs of your new customers. That means converting units of measurement (for example, changing measurements typically listed in centimeters to feet and inches when selling in the U.S.), modifying product catalogs to appeal to your new customers, adapting product descriptions or multimedia assets to local norms. It could even include changing packaging or making additional disclosures to comply with the legislation and regulation in your new market.<\/p>\n\n\n\n

Those that don\u2019t take the obligation to adapt product information to new customer bases seriously will suffer equally serious consequences. Researchers have found that product information plays a big factor in purchasing decisions among cross-border customers.  One European Commission survey of internet users across the European Union, for example, found that 9 in 10 internet users always visit a website in their own language when the option exists.<\/p>\n\n\n\n

What\u2019s more, the majority of consumers, even those who generally feel confident and comfortable buying products from other countries, will flat out refuse to do business with your company if you don\u2019t speak their native language. Errors or inconsistencies in product data, meanwhile, including information such as size, weight, or other measurements, are the leading cause for product returns, at 70 percent.<\/p>\n\n\n\n

Taking control of product information with PIM<\/em><\/strong><\/h2>\n\n\n\n

There\u2019s no shortage of product information challenges that arise when expanding internationally. To conquer these challenges, you need a high-quality, purpose-built solution for managing and enriching product information \u2014 you need a PIM.<\/p>\n\n\n\n

Without a dedicated solution for managing product information, your expansion efforts will struggle to get off the ground, much less become successful. Marketers and product owners will need to spend hour upon hour going through the tedious process of translating and updating info, while media managers will need to manually manage all the photos, videos, and other assets needed to expand effectively. This can turn expansion into a slow, painful process, one that eats away at revenue instead of boosting it.<\/p>\n\n\n\n

A robust PIM, or product information management, solution, meanwhile can take the pain out of enriching and managing product information for cross-border commerce with a range of features designed to help you take control of product information. Akeneo PIM, for example, offers features that can help you expand to new markets with ease, including:<\/p>\n\n\n\n

    \n
  • Advanced rights management tools:<\/strong> <\/em>Provides control and permissions access to third-parties like translators to help speed up enrichment<\/li>\n\n\n\n
  • Automation and a business rules engine:<\/strong> <\/em>Automatically converts various values to support different units of measurement, which helps reduce the manual effort needed to enrich product information and ensure high-quality data<\/li>\n\n\n\n
  • Digital Asset Manager:<\/strong> <\/em>Manages digital assets like images and videos independently from products themselves, making it easier to automate actions to edit them<\/li>\n\n\n\n
  • Validation workflow:<\/strong> <\/em>Helps you put a data governance strategy in place to ensure oversight and accuracy of localized attributes to eliminate errors in publishes catalogs<\/li>\n\n\n\n
  • Versioning and publication features:<\/strong> <\/em>Maintains multiple versions of product data at the same time to slash time to market and eliminate errors when expanding abroad.<\/li>\n<\/ul>\n\n\n\n

    By using PIM, solutions to expand and enter new markets, your business can cut down time-to-market by as much as 300 percent, boost sales by 400 percent, and reduce returns, all while making your marketers more productive.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Get ready to go global with PIM! Find out how localizing your product information via can ensure your expansion efforts are successful.<\/p>\n","protected":false},"author":2,"featured_media":61112,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3],"tags":[895,1051,1052,1053,1054,888,961,962,963,964,1055,1426],"class_list":["post-46863","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nCommerce Is Going Global \u2014 Is Your Product Information Ready? | Akeneo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.akeneo.com\/de\/blog\/localization-cross-border-pim\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Commerce Is Going Global \u2014 Is Your Product Information Ready? | Akeneo\" \/>\n<meta property=\"og:description\" content=\"Get ready to go global with PIM! Find out how localizing your product information via can ensure your expansion efforts are successful.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.akeneo.com\/de\/blog\/localization-cross-border-pim\/\" \/>\n<meta property=\"og:site_name\" content=\"Akeneo\" \/>\n<meta property=\"article:published_time\" content=\"2019-11-22T18:21:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-13T14:41:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2025\/04\/AdobeStock_1370021320-scaled.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1435\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Convertiv Boston\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"Convertiv Boston\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.akeneo.com\\\/de\\\/blog\\\/localization-cross-border-pim\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.akeneo.com\\\/de\\\/blog\\\/localization-cross-border-pim\\\/\"},\"author\":{\"name\":\"Convertiv Boston\",\"@id\":\"https:\\\/\\\/www.akeneo.com\\\/de\\\/#\\\/schema\\\/person\\\/a9502af91ad7f0f0f3c92cd7e8e75b69\"},\"headline\":\"Commerce Is Going Global \u2014 Is Your Product Information Ready?\",\"datePublished\":\"2019-11-22T18:21:47+00:00\",\"dateModified\":\"2025-11-13T14:41:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.akeneo.com\\\/de\\\/blog\\\/localization-cross-border-pim\\\/\"},\"wordCount\":783,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.akeneo.com\\\/de\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.akeneo.com\\\/de\\\/blog\\\/localization-cross-border-pim\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.akeneo.com\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/AdobeStock_1370021320-scaled.jpeg\",\"keywords\":[\"akeneo\",\"business\",\"customer experience\",\"customer experience management\",\"expansion\",\"Localization\",\"PIM\",\"product experience management\",\"product information management\",\"PXM\",\"Translation\",\"Translation & Localization\"],\"articleSection\":[\"Product Experience\"],\"inLanguage\":\"de-DE\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.akeneo.com\\\/de\\\/blog\\\/localization-cross-border-pim\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.akeneo.com\\\/de\\\/blog\\\/localization-cross-border-pim\\\/\",\"url\":\"https:\\\/\\\/www.akeneo.com\\\/de\\\/blog\\\/localization-cross-border-pim\\\/\",\"name\":\"Commerce Is Going Global \u2014 Is Your Product Information Ready? | Akeneo\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.akeneo.com\\\/de\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.akeneo.com\\\/de\\\/blog\\\/localization-cross-border-pim\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.akeneo.com\\\/de\\\/blog\\\/localization-cross-border-pim\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.akeneo.com\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/AdobeStock_1370021320-scaled.jpeg\",\"datePublished\":\"2019-11-22T18:21:47+00:00\",\"dateModified\":\"2025-11-13T14:41:17+00:00\",\"inLanguage\":\"de-DE\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.akeneo.com\\\/de\\\/blog\\\/localization-cross-border-pim\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de-DE\",\"@id\":\"https:\\\/\\\/www.akeneo.com\\\/de\\\/blog\\\/localization-cross-border-pim\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.akeneo.com\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/AdobeStock_1370021320-scaled.jpeg\",\"contentUrl\":\"https:\\\/\\\/www.akeneo.com\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/AdobeStock_1370021320-scaled.jpeg\",\"width\":2560,\"height\":1435,\"caption\":\"digital ai robot futuristic A shopping cart carries a glowing brain, symbolizing the blend of commerce and intelligence in a vibrant environment.\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.akeneo.com\\\/de\\\/#website\",\"url\":\"https:\\\/\\\/www.akeneo.com\\\/de\\\/\",\"name\":\"Akeneo\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.akeneo.com\\\/de\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.akeneo.com\\\/de\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de-DE\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.akeneo.com\\\/de\\\/#organization\",\"name\":\"Akeneo\",\"url\":\"https:\\\/\\\/www.akeneo.com\\\/de\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de-DE\",\"@id\":\"https:\\\/\\\/www.akeneo.com\\\/de\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.akeneo.com\\\/wp-content\\\/uploads\\\/2019\\\/08\\\/logo-kjus.png\",\"contentUrl\":\"https:\\\/\\\/www.akeneo.com\\\/wp-content\\\/uploads\\\/2019\\\/08\\\/logo-kjus.png\",\"width\":1,\"height\":1,\"caption\":\"Akeneo\"},\"image\":{\"@id\":\"https:\\\/\\\/www.akeneo.com\\\/de\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.akeneo.com\\\/de\\\/#\\\/schema\\\/person\\\/a9502af91ad7f0f0f3c92cd7e8e75b69\",\"name\":\"Convertiv Boston\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de-DE\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0ca3e6b01528ac1a31a8d17b81adaddc27a6bd18ff3a3c76dd9948ffb43e22b1?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0ca3e6b01528ac1a31a8d17b81adaddc27a6bd18ff3a3c76dd9948ffb43e22b1?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0ca3e6b01528ac1a31a8d17b81adaddc27a6bd18ff3a3c76dd9948ffb43e22b1?s=96&d=mm&r=g\",\"caption\":\"Convertiv Boston\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Commerce Is Going Global \u2014 Is Your Product Information Ready? | Akeneo","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.akeneo.com\/de\/blog\/localization-cross-border-pim\/","og_locale":"de_DE","og_type":"article","og_title":"Commerce Is Going Global \u2014 Is Your Product Information Ready? | Akeneo","og_description":"Get ready to go global with PIM! Find out how localizing your product information via can ensure your expansion efforts are successful.","og_url":"https:\/\/www.akeneo.com\/de\/blog\/localization-cross-border-pim\/","og_site_name":"Akeneo","article_published_time":"2019-11-22T18:21:47+00:00","article_modified_time":"2025-11-13T14:41:17+00:00","og_image":[{"width":2560,"height":1435,"url":"https:\/\/www.akeneo.com\/wp-content\/uploads\/2025\/04\/AdobeStock_1370021320-scaled.jpeg","type":"image\/jpeg"}],"author":"Convertiv Boston","twitter_card":"summary_large_image","twitter_misc":{"Verfasst von":"Convertiv Boston","Gesch\u00e4tzte Lesezeit":"4 Minuten"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.akeneo.com\/de\/blog\/localization-cross-border-pim\/#article","isPartOf":{"@id":"https:\/\/www.akeneo.com\/de\/blog\/localization-cross-border-pim\/"},"author":{"name":"Convertiv Boston","@id":"https:\/\/www.akeneo.com\/de\/#\/schema\/person\/a9502af91ad7f0f0f3c92cd7e8e75b69"},"headline":"Commerce Is Going Global \u2014 Is Your Product Information Ready?","datePublished":"2019-11-22T18:21:47+00:00","dateModified":"2025-11-13T14:41:17+00:00","mainEntityOfPage":{"@id":"https:\/\/www.akeneo.com\/de\/blog\/localization-cross-border-pim\/"},"wordCount":783,"commentCount":0,"publisher":{"@id":"https:\/\/www.akeneo.com\/de\/#organization"},"image":{"@id":"https:\/\/www.akeneo.com\/de\/blog\/localization-cross-border-pim\/#primaryimage"},"thumbnailUrl":"https:\/\/www.akeneo.com\/wp-content\/uploads\/2025\/04\/AdobeStock_1370021320-scaled.jpeg","keywords":["akeneo","business","customer experience","customer experience management","expansion","Localization","PIM","product experience management","product information management","PXM","Translation","Translation & Localization"],"articleSection":["Product Experience"],"inLanguage":"de-DE","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.akeneo.com\/de\/blog\/localization-cross-border-pim\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.akeneo.com\/de\/blog\/localization-cross-border-pim\/","url":"https:\/\/www.akeneo.com\/de\/blog\/localization-cross-border-pim\/","name":"Commerce Is Going Global \u2014 Is Your Product Information Ready? | Akeneo","isPartOf":{"@id":"https:\/\/www.akeneo.com\/de\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.akeneo.com\/de\/blog\/localization-cross-border-pim\/#primaryimage"},"image":{"@id":"https:\/\/www.akeneo.com\/de\/blog\/localization-cross-border-pim\/#primaryimage"},"thumbnailUrl":"https:\/\/www.akeneo.com\/wp-content\/uploads\/2025\/04\/AdobeStock_1370021320-scaled.jpeg","datePublished":"2019-11-22T18:21:47+00:00","dateModified":"2025-11-13T14:41:17+00:00","inLanguage":"de-DE","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.akeneo.com\/de\/blog\/localization-cross-border-pim\/"]}]},{"@type":"ImageObject","inLanguage":"de-DE","@id":"https:\/\/www.akeneo.com\/de\/blog\/localization-cross-border-pim\/#primaryimage","url":"https:\/\/www.akeneo.com\/wp-content\/uploads\/2025\/04\/AdobeStock_1370021320-scaled.jpeg","contentUrl":"https:\/\/www.akeneo.com\/wp-content\/uploads\/2025\/04\/AdobeStock_1370021320-scaled.jpeg","width":2560,"height":1435,"caption":"digital ai robot futuristic A shopping cart carries a glowing brain, symbolizing the blend of commerce and intelligence in a vibrant environment."},{"@type":"WebSite","@id":"https:\/\/www.akeneo.com\/de\/#website","url":"https:\/\/www.akeneo.com\/de\/","name":"Akeneo","description":"","publisher":{"@id":"https:\/\/www.akeneo.com\/de\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.akeneo.com\/de\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de-DE"},{"@type":"Organization","@id":"https:\/\/www.akeneo.com\/de\/#organization","name":"Akeneo","url":"https:\/\/www.akeneo.com\/de\/","logo":{"@type":"ImageObject","inLanguage":"de-DE","@id":"https:\/\/www.akeneo.com\/de\/#\/schema\/logo\/image\/","url":"https:\/\/www.akeneo.com\/wp-content\/uploads\/2019\/08\/logo-kjus.png","contentUrl":"https:\/\/www.akeneo.com\/wp-content\/uploads\/2019\/08\/logo-kjus.png","width":1,"height":1,"caption":"Akeneo"},"image":{"@id":"https:\/\/www.akeneo.com\/de\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.akeneo.com\/de\/#\/schema\/person\/a9502af91ad7f0f0f3c92cd7e8e75b69","name":"Convertiv Boston","image":{"@type":"ImageObject","inLanguage":"de-DE","@id":"https:\/\/secure.gravatar.com\/avatar\/0ca3e6b01528ac1a31a8d17b81adaddc27a6bd18ff3a3c76dd9948ffb43e22b1?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/0ca3e6b01528ac1a31a8d17b81adaddc27a6bd18ff3a3c76dd9948ffb43e22b1?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0ca3e6b01528ac1a31a8d17b81adaddc27a6bd18ff3a3c76dd9948ffb43e22b1?s=96&d=mm&r=g","caption":"Convertiv Boston"}}]}},"_links":{"self":[{"href":"https:\/\/www.akeneo.com\/de\/wp-json\/wp\/v2\/posts\/46863","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.akeneo.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.akeneo.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.akeneo.com\/de\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.akeneo.com\/de\/wp-json\/wp\/v2\/comments?post=46863"}],"version-history":[{"count":0,"href":"https:\/\/www.akeneo.com\/de\/wp-json\/wp\/v2\/posts\/46863\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.akeneo.com\/de\/wp-json\/wp\/v2\/media\/61112"}],"wp:attachment":[{"href":"https:\/\/www.akeneo.com\/de\/wp-json\/wp\/v2\/media?parent=46863"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.akeneo.com\/de\/wp-json\/wp\/v2\/categories?post=46863"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.akeneo.com\/de\/wp-json\/wp\/v2\/tags?post=46863"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}