{"id":46801,"date":"2019-04-29T13:00:42","date_gmt":"2019-04-29T13:00:42","guid":{"rendered":"https:\/\/www.akeneo.com\/blog\/marketplace-success-pim-2\/"},"modified":"2024-07-04T06:52:07","modified_gmt":"2024-07-04T06:52:07","slug":"marketplace-success-pim","status":"publish","type":"post","link":"https:\/\/www.akeneo.com\/de\/blog\/marketplace-success-pim\/","title":{"rendered":"Using PIM To Succeed In Modern Marketplaces"},"content":{"rendered":"       \n  \n<section id=\"hero-block_cacf48199d94492a196142c88836ea30\" class=\"hero  py-0\">\n            <div class=\"container\">\n            <div class=\"row\">\n                <div class=\"col-12\">\n                    <div class=\"hero-inner hero-inner-blue\">\n                        <div class=\"row align-items-center g-3\">\n                            <div class=\"col-lg-6\">\n                                <div class=\"hero-content\">\n                                                                            <div class=\"hero-tags\">\n                                            <span class=\"tag tag-white\">Product Experience<\/span>\n                                        <\/div>\n                                                                        <h1 class=\"hero-title\">Using PIM To Succeed In Modern Marketplaces<\/h1>\n                                    <div class=\"hero-text\">\n\n                                        <p>Increasingly, when consumers need to make a purchase (or just need a dose of retail therapy) they\u2019re heading online to do so. But they\u2019re not just&#8230;<\/p>\n                                    <\/div>\n                                <\/div>\n                            <\/div>\n                                                            <div class=\"col-lg-6\">\n                                    <div class=\"hero-image\">\n                                        <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2022\/01\/christian-wiediger-626856-unsplash-scaled.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"\" \/>                                    <\/div>\n                                                                <\/div>\n                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/section>\n  \n        <span style=\"font-weight: 400;\">Increasingly, when consumers need to make a purchase (or just need a dose of retail therapy) they\u2019re heading online to do so. But they\u2019re not just going to brand and retailer websites \u2014 more and more, buyers are using online marketplaces to find the objects of their desire.<\/span><div class=\"mb-2\"><div class=\"press-copy\"><span style=\"font-weight: 400;\">It\u2019s not hard to see why. Just as big box stores like Target and Walmart gave customers the ability to find items from a wide range of vendors in one convenient location, modern online marketplaces like Amazon, eBay, and TMall each provide shoppers with <\/span><b>a one-stop-shop<\/b><span style=\"font-weight: 400;\"> for all their wants and needs. According to <a href=\"https:\/\/www.digitalcommerce360.com\/article\/infographic-top-online-marketplaces\/\">recently released research<\/a>, more than half of online purchases were made via marketplaces last year, with consumers spending more than\u00a0$1.86 trillion in 2018.<\/span>\r\n\r\n<span style=\"font-weight: 400;\">But succeeding on these marketplaces is often a tall order, and presents a different challenge compared to more traditional eCommerce offerings. Brands and retailers must be able to ensure that customers can find their products simply and easily, even if they aren\u2019t searching directly for a brand or product name. What\u2019s more, each marketplace has its own set of product information standards and requirements, making the process of adding a marketplace channel even more challenging and complex. <\/span>\r\n<blockquote>\r\n<h2 style=\"text-align: right;\"><span style=\"font-weight: 400;\">That\u2019s why it\u2019s crucial to have accurate, compelling product information, provided in the proper context for marketplace customers \u2014 and why your company needs Akeneo PIM<\/span><span style=\"font-weight: 400;\">.<\/span><\/h2>\r\n<\/blockquote>\r\n<span style=\"font-weight: 400;\">Why is product information management (PIM) a key driver for a successful marketplace expansion?<\/span>\r\n\r\n<b>Akeneo PIM<\/b><span style=\"font-weight: 400;\"> is a gateway technology that can help your business cost-effectively expand to marketplaces by providing the infrastructure your company needs. It does this by centralizing and harmonizing all the technical, usage, and emotional information for your product listings and catalogs, ensuring that you provide shoppers with data that is <\/span><i><span style=\"font-weight: 400;\">accurate, consistent and contextual.<\/span><\/i>\r\n<h2><span style=\"font-weight: 400;\"><strong>Hit the product information bullseye<\/strong> <\/span><\/h2>\r\n<span style=\"font-weight: 400;\">When consumers are shopping online, they <\/span><b>crave product information.<\/b><span style=\"font-weight: 400;\"> They want to know everything there is to know about a product, from the colors and sizes it comes in, to what each product looks and feels like and even how it should be cared for. <\/span>\r\n\r\n<span style=\"font-weight: 400;\">That means that providing them with incorrect or misleading product information can be an absolute disaster for companies hoping to find success on marketplaces like Amazon and TMall. <\/span>\r\n\r\n<span style=\"font-weight: 400;\">If marketplace shoppers don\u2019t feel as if though they can trust that product information is accurate, they\u2019ll likely find a different seller to buy from. What\u2019s more, if a customer does purchase a product, only to find out once it\u2019s delivered that it doesn\u2019t match their expectations, they\u2019re likely to return the item, sending it right back to the seller and hurting your bottom line in the process.<\/span>\r\n\r\n<span style=\"font-weight: 400;\">Akeneo PIM avoids all this by making sure that your product information is <\/span><b>accurate<\/b><span style=\"font-weight: 400;\"> and complies with the unique requirement of each marketplace. That way, customers will find your products easily and be pleased with their purchase when it arrives.<\/span>\r\n<h2><strong>Keep things consistent <\/strong><\/h2>\r\n<span style=\"font-weight: 400;\">Accurate product data may be important, but it isn\u2019t enough \u2014 at least not on its own. <\/span>\r\n\r\n<span style=\"font-weight: 400;\">Customers often research products across a wide range of information sources, from marketplaces like Amazon to a company\u2019s own eCommerce store, on the hunt for a wide range of information, and the best possible price. If the information they find via one source doesn\u2019t match the corresponding info on another site, they\u2019re likely to lose faith in the product, if not the brand as a whole, and abandon a potential purchase in favor of a merchant they feel they can trust. <\/span>\r\n\r\n<span style=\"font-weight: 400;\">But using a PIM, your company can make sure that all product information isn\u2019t just accurate, but <\/span><b>consistent<\/b><span style=\"font-weight: 400;\"> across a wide range of commerce channels, making sure you <\/span><b>earn customers\u2019 trust and make the sale. <\/b>\r\n<h2><strong>Provide the right info for the right channel<\/strong><\/h2>\r\n<span style=\"font-weight: 400;\">Ensuring that product information is consistent across is crucial \u2014 but offering consistency without regard to context is a surefire recipe for disaster.<\/span>\r\n\r\n<span style=\"font-weight: 400;\">While keeping product information consistent is key, each channel is different. Amazon has different requirements than TMall, for example, which displays product information and assets in different ways than other marketplaces. Failing to pay attention to these sometimes subtle differences will lead to failure overall.<\/span>\r\n\r\n<span style=\"font-weight: 400;\">Akeneo PIM, however, makes sure your information is <\/span><b>perfectly tailored<\/b><span style=\"font-weight: 400;\"> to the <\/span><b>context<\/b><span style=\"font-weight: 400;\"> of each marketplace, be it Amazon, eBay, TMall or anywhere else. This provides a <\/span><b>competitive advantage<\/b><span style=\"font-weight: 400;\">, as customers who can seamlessly transition between channels without losing context typically immerse themselves more deeply in a company\u2019s story, are more likely to make new purchases, and remain loyal customers.<\/span>\r\n\r\n<span style=\"font-weight: 400;\">Make marketplace magic! <\/span><a href=\"https:\/\/www.akeneo.com\/de\/kontakt\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Contact us<\/span><\/a><span style=\"font-weight: 400;\"> to learn more about PIM, get started by downloading our eBook <\/span><a href=\"https:\/\/bonjour.akeneo.com\/pim-101-en-bl\" target=\"_blank\" rel=\"noopener\"><i><span style=\"font-weight: 400;\">Product Information Management 101<\/span><\/i><\/a> <span style=\"font-weight: 400;\">or find out how to beat the competition by reading our blog <\/span><a href=\"https:\/\/www.akeneo.com\/de\/blog\/2019-ecommerce-marketing-trends\/\" target=\"_blank\" rel=\"noopener\"><i><span style=\"font-weight: 400;\">Winning the Battle of the Brands<\/span><\/i><\/a><i><span style=\"font-weight: 400;\">.<\/span><\/i><\/div><\/div>  ","protected":false},"excerpt":{"rendered":"<p>Increasingly, when consumers need to make a purchase (or just need a dose of retail therapy) they\u2019re heading online to do so. But they\u2019re not just<\/p>\n","protected":false},"author":2,"featured_media":18634,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3],"tags":[1524,898,1052,1078,961,1092,966,962,963,1369,964],"class_list":["post-46801","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Using PIM To Succeed In Modern Marketplaces | Akeneo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.akeneo.com\/de\/blog\/marketplace-success-pim\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Using PIM To Succeed In Modern Marketplaces | Akeneo\" \/>\n<meta property=\"og:description\" content=\"Increasingly, when consumers need to make a purchase (or just need a dose of retail therapy) they\u2019re heading online to do so. 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