{"id":46772,"date":"2019-02-27T14:33:20","date_gmt":"2019-02-27T14:33:20","guid":{"rendered":"https:\/\/www.akeneo.com\/blog\/aps-2019-highlights-2\/"},"modified":"2024-07-04T07:04:30","modified_gmt":"2024-07-04T07:04:30","slug":"aps-2019-highlights","status":"publish","type":"post","link":"https:\/\/www.akeneo.com\/de\/blog\/aps-2019-highlights\/","title":{"rendered":"Scenes From The Experience Renaissance: 5 Highlights from #APS2019"},"content":{"rendered":"       \n  \n<section id=\"hero-block_4700b86ac708c137720b18cbe2706a62\" class=\"hero  py-0\">\n            <div class=\"container\">\n            <div class=\"row\">\n                <div class=\"col-12\">\n                    <div class=\"hero-inner hero-inner-blue\">\n                        <div class=\"row align-items-center g-3\">\n                            <div class=\"col-lg-6\">\n                                <div class=\"hero-content\">\n                                                                            <div class=\"hero-tags\">\n                                            <span class=\"tag tag-white\">Sin categorizar<\/span>\n                                        <\/div>\n                                                                        <h1 class=\"hero-title\">Scenes From The Experience Renaissance: 5 Highlights from #APS2019<\/h1>\n                                    <div class=\"hero-text\">\n\n                                        <p><div class=\"ratio ratio-16x9\"><iframe src=\"https:\/\/www.youtube.com\/embed\/dLbuhIy6FPU\" frameborder=\"0\" allowfullscreen><\/iframe><\/div>\n\nThe Experience Renaissance has arrived. \n\nEarlier this month, Akeneo welcomed more t&#8230;<\/p>\n                                    <\/div>\n                                <\/div>\n                            <\/div>\n                                                            <div class=\"col-lg-6\">\n                                    <div class=\"hero-image\">\n                                        <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2022\/01\/Stage-scaled.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"\" \/>                                    <\/div>\n                                                                <\/div>\n                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/section>\n  \n        <div class=\"ratio ratio-16x9\"><iframe src=\"https:\/\/www.youtube.com\/embed\/dLbuhIy6FPU\" frameborder=\"0\" allowfullscreen><\/iframe><\/div>\n\n<span style=\"font-weight: 400;\">The Experience Renaissance has arrived. <\/span>\n\n<span style=\"font-weight: 400;\">Earlier this month, Akeneo welcomed more than 300 members of the Akeneo family to Paris, France for the latest edition of the <\/span><b>Akeneo PIM Summit. <\/b><span style=\"font-weight: 400;\">Over the course of two days, partners, customers, and special guests gave attendees a look at how PIM is being used to solve omnichannel challenges, examined the ways <strong>PXM is <\/strong><\/span><strong>reshaping<\/strong><span style=\"font-weight: 400;\"><strong> the PIM market<\/strong> and unveiled innovations to the assembled PIM devotees. <\/span>\n\n<span style=\"font-weight: 400;\">If you were unable to join us<\/span><span style=\"font-weight: 400;\">\u00a0at Ch\u00e2teauform City George V in Paris, today\u2019s your lucky day. Here\u2019s your chance to look back at highlights from #APS2019 \u2014 and if you were lucky enough to find yourself in the crowd on February 6 and 7, now\u2019s your chance to relive some of your favorite moments.<\/span>\n<h2><span style=\"font-weight: 400;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">1. <a href=\"https:\/\/www.youtube.com\/watch?v=ZDa6B3f0-ZE&amp;index=1&amp;list=PLTtGH_JTMGcZef9Xf0HGWj3qoEZij3p5a\" target=\"_blank\" rel=\"noopener\">Enter the Renaissance Experience<\/a><\/span><\/span><\/span><\/h2>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-185753\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2021\/11\/Fred-intro-photo-scaled.jpg\" alt=\"\" width=\"1250\" height=\"746\" \/>\n\n<b>Fred de Gombert\u2019s<\/b><span style=\"font-weight: 400;\"> choice for the right outfit to open <\/span>#APS2019<span style=\"font-weight: 400;\"> was neither an accident nor a fashion faux pas. <\/span>\n\n<span style=\"font-weight: 400;\">Instead, the Akeneo CEO hoped to get attendees into the right frame of mind by donning some dapper, time period-appropriate threads as the Summit kicked off. \u00a0It\u2019s time for a change in the way we think about a customer\u2019s journey through the purchasing process, Fred declared, and for a renewed emphasis on customer experience in retail; an<\/span><b> Experience Renaissance<\/b><span style=\"font-weight: 400;\">, as it were. <\/span>\n\n<span style=\"font-weight: 400;\">According to Fred, this <\/span><b>rebirth and transformation of retail norms<\/b><span style=\"font-weight: 400;\"> won\u2019t mean the end of commerce as we know it, nor does it foretell the arrival of the <\/span>so-called \u201cRetail Apocalypse<span style=\"font-weight: 400;\">.\u201d Instead, it will simply see companies in a wide range of industries combine the lessons learned, mistakes made, and successes sustained during recent years of retail upheaval to create a new, experience-focused offering. This transformation won\u2019t be easy, he acknowledged, but will be crucial to the success, and even survival, of the retail industry. <\/span>\n\n<span style=\"font-weight: 400;\">\u201c<\/span><b>There is no innovation without collaboration<\/b><span style=\"font-weight: 400;\">,\u201d the Akeneo CEO told APS 2019 attendees. \u201cWe need to be humble. We need to share our data and collaborate. We need to work in full transparency with our peers. We need to unlearn everything we know to start innovating and differentiating again. This should start with the experiences we are crafting.\u201d<\/span>\n<h2><span style=\"font-weight: 400;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">2. &#8222;Work Is Theater&#8220;<\/span><\/span><\/span><\/h2>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-185759\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2021\/11\/Joe-Pine-scaled.jpg\" alt=\"\" width=\"1279\" height=\"742\" \/>\n\n<span style=\"font-weight: 400;\">Fred wasn\u2019t the only speaker to center their thoughts around customer experience, however. After the Akeneo CEO left the stage, author <\/span><a href=\"https:\/\/strategichorizons.com\/pine-and-gilmore\/joe-pine\/\" target=\"_blank\" rel=\"noopener\"><b>Joe Pine<\/b><\/a><span style=\"font-weight: 400;\"> appeared, ready to dispense insights from the modern retail market, or what he calls <\/span><b>\u201cThe Experience Economy.\u201d<\/b>\n\n<span style=\"font-weight: 400;\">As Pine explained, having access to a source of raw materials was once a distinct economic advantage \u2014\u00a0but as these materials became easier to access, they became <\/span><b>commoditized<\/b><span style=\"font-weight: 400;\">, stripping them of most of their value. Manufactured products and goods then became a driver of value, and when these also became commoditized, a service-based economy took their place. However, in recent years, service-based offerings have become yet another commodity, a staple of survival in the modern market. <\/span>\n\n<b>\u201cGoods and services are no longer enough,\u201d<\/b><span style=\"font-weight: 400;\"> Pine claimed. Instead, brands and retailers must give customers a top-notch experience in order to stand out from the competition. <\/span>\n\n<span style=\"font-weight: 400;\">Now, Pine said, the time has come for companies from electronics and makeup manufacturers to restaurants and retail stores to realize that <\/span><b>\u201cwork is theatre.\u201d<\/b><span style=\"font-weight: 400;\"> And in the Experience Economy, brands and retailers that treat customers to a good show, along with quality products and services, will likely be the ones to come out on top.<\/span>\n<h2><span style=\"font-weight: 400;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">3. <a href=\"https:\/\/www.youtube.com\/watch?v=ZmJaihXRy5M&amp;index=2&amp;list=PLTtGH_JTMGcZef9Xf0HGWj3qoEZij3p5a\" target=\"_blank\" rel=\"noopener\">&#8222;There&#8217;s No One Experience To Rule Them All&#8220;<\/a><\/span><\/span><\/span><\/h2>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-185764\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2021\/11\/Fred-3-scaled.jpg\" alt=\"\" width=\"1272\" height=\"670\" \/>\n\n<b>Akeneo CEO Fred de Gombert<\/b><span style=\"font-weight: 400;\"> wasn\u2019t finished with APS 2019 attendees after his time-traveling intro, however. He returned to the stage, albeit without his Renaissance-themed attire, later on Day 1 to give the assembled crowd insights into the Science of Product Experience. <\/span>\n\n<span style=\"font-weight: 400;\">While <\/span><b>Product Experience<\/b><span style=\"font-weight: 400;\"> is the key to success in the modern market, Fred said it would be a mistake to believe that building one consistent, all-encompassing customer experience across all channels would offer the compelling experiences that convert shoppers into customers. Instead, he opined, it\u2019s important to realize that <\/span><b>each touchpoint has its own rules and best practices<\/b><span style=\"font-weight: 400;\">. <\/span>\n\n<span style=\"font-weight: 400;\">\u201c<\/span><b>There is no \u2018One Experience to Rule Them All,<\/b><span style=\"font-weight: 400;\">\u2019\u201d Fred explained. \u201cThis is a mistake we already made in the early days of eCommerce, when we were trying to replicate point of sales paradigms in a website.\u201d<\/span>\n\n<span style=\"font-weight: 400;\">In other words, it\u2019s impossible to deliver the same experience, or even similar experiences, via both a vocal assistant and a social network, for example. What\u2019s more, most buyers aren\u2019t looking for this level of consistency. To satisfy their customers, brands and retailers must create compelling experiences that cater to the <\/span><b>context<\/b><span style=\"font-weight: 400;\"> of each channel. <\/span>\n\n<span style=\"font-weight: 400;\">That means using the <\/span><b>unique capabilities and properties<\/b><span style=\"font-weight: 400;\"> of eCommerce, mobile apps, vocal assistants, social media networks, and other sales channels to develop experiences that are distinct from one another while remaining consistent with a brand\u2019s identity. <\/span>\n<h2><span style=\"font-weight: 400;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">4. <a href=\"https:\/\/www.youtube.com\/watch?v=35CCdmnpjDc&amp;list=PLTtGH_JTMGcZef9Xf0HGWj3qoEZij3p5a&amp;index=13\" target=\"_blank\" rel=\"noopener\">Product Data Intelligence Takes Centerstage<\/a><\/span><\/span><\/span><\/h2>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-185927 \" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2021\/11\/Akeneo_Presentation_APS_2019_Product_Roadmap.jpg\" alt=\"\" width=\"742\" height=\"418\" \/>\n\n<span style=\"font-weight: 400;\">It\u2019s fair to say that Day 2 of the Akeneo PIM Summit kicked off with a bang. <\/span>\n\n<span style=\"font-weight: 400;\">The day\u2019s first keynote featured Akeneo\u2019s Product Marketing Director, John Evans, \u00a0and the company\u2019s Head of Product, Emilie Gieler. The pair were on hand to introduce the latest addition to the Akeneo family: <\/span><a href=\"https:\/\/www.akeneo.com\/de\/press-release\/akeneo-stellt-ki-basierte-product-data-intelligence-vor\/\" target=\"_blank\" rel=\"noopener\"><b>Franklin<\/b><\/a><span style=\"font-weight: 400;\">.<\/span>\n\n<span style=\"font-weight: 400;\">As Gieler and Evans explained, Franklin is all about <\/span><b>Product Data Intelligence <\/b><span style=\"font-weight: 400;\">and designed to offer brands and retailers actionable knowledge about products. Available as a standalone product known as <\/span><a href=\"https:\/\/www.akeneo.com\/de\/ask-franklin\/\" target=\"_blank\" rel=\"noopener\"><b>Ask Franklin<\/b><\/a><b>, <\/b><span style=\"font-weight: 400;\">or accessible from within Akeneo PIM as <\/span><b>Franklin Insights<\/b><span style=\"font-weight: 400;\">, the AI-based product library brings machine learning capabilities to Akeneo PIM and automates the product information curation and enrichment process.<\/span>\n\n<span style=\"font-weight: 400;\">Franklin\u2019s subscription-based library <\/span><span style=\"font-weight: 400;\">dramatically increases the efficiency of catalog managers and reduces time-to-market, while giving merchants data-driven insights that ensure the accuracy, comprehensiveness, and effectiveness of generated product data.<\/span>\n\n<span style=\"font-weight: 400;\">Franklin wasn\u2019t the only solution to make its grand debut at APS 2019, of course. Gieler and Evans also unveiled <\/span><b>Akeneo PIM Version 3.0<\/b><span style=\"font-weight: 400;\">, the latest update to Akeneo\u2019s original PIM solution. <\/span>\n\n<span style=\"font-weight: 400;\">This new release allows users to create and natively enrich <\/span><b>reference entities,<\/b><span style=\"font-weight: 400;\"> pieces of common information that are shared among products, like brands, designers, collections, colors, and more. This can help brands and retailers deliver deeper experiences to customers by providing richer product information while also reducing time-to-market.<\/span>\n\n<span style=\"font-weight: 400;\">It also includes support for Single Sign-On using a SAML-based authentication system that allows managers to handle all user permissions in a centralized place, as well as a new and improved user interface designed to make the solution faster and more efficient.<\/span>\n<h2><span style=\"font-weight: 400;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">5. <a href=\"https:\/\/www.youtube.com\/watch?v=a5lBDjM3cyk&amp;list=PLTtGH_JTMGcZef9Xf0HGWj3qoEZij3p5a&amp;index=25&amp;t=0s\" target=\"_blank\" rel=\"noopener\">Myer, SLV, and Obelink named PIM Champions<\/a><\/span><\/span><\/span><\/h2>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-185772\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2021\/11\/Awards-1-scaled.jpg\" alt=\"\" width=\"1276\" height=\"859\" \/>\n\n<span style=\"font-weight: 400;\">Akeneo wasn\u2019t the only company to have a chance to stand in the spotlight before APS 2019 came to a close. A trio of customers also had their moments in the sun, taking a moment to pose on stage with a trophy (and a Ziggy of their very own) after taking home one of APS\u2019 four awards.<\/span>\n\n<a href=\"https:\/\/www.obelink.eu\" target=\"_blank\" rel=\"noopener\"><b>Obelink<\/b><\/a><span style=\"font-weight: 400;\">, along with its partner, <\/span><a href=\"https:\/\/www.induxx.be\/\" target=\"_blank\" rel=\"noopener\"><b>Induxx<\/b><\/a><span style=\"font-weight: 400;\">, were named the winners of the conference\u2019s <\/span><b>\u201cRising Star\u201d <\/b><span style=\"font-weight: 400;\">award (formerly known as the Rookie Award.) This was Induxx\u2019s first PIM implementation\u00a0and was aimed at helping the Netherlands-based outdoor retailer Obelink improve the accuracy and consistency of omnichannel product data. The pair also worked together to implement more efficient workflows, increase collaboration across the retailer\u2019s marketing, eCommerce and translation teams, and boost their customer experience.<\/span>\n\n<span style=\"font-weight: 400;\">Meanwhile, Australian retail giant <\/span><a href=\"https:\/\/www.myer.com.au\" target=\"_blank\" rel=\"noopener\"><b>Myer<\/b><\/a><span style=\"font-weight: 400;\"> and implementation partner <\/span><a href=\"https:\/\/t.co\/bWCMLI7MU8\" target=\"_blank\" rel=\"noopener\"><b>eWave<\/b><\/a><span style=\"font-weight: 400;\"> walked away as winners in the <\/span><b>Best B2C Project<\/b><span style=\"font-weight: 400;\"> category. As Robert Schwab, Myer\u2019s senior project manager, explained in his keynote address on Day 1, Myer invested in a PIM solution in hopes of improving product information quality. The project also helped Myer, Australia\u2019s largest and oldest department store, decrease time-to-market, make product enrichment easier and more efficient, and give customers a more compelling experience. <\/span>\n\n<span style=\"font-weight: 400;\">But worldwide B2B lighting manufacturer <\/span><a href=\"https:\/\/www.slv.com\/en-de.html\" target=\"_blank\" rel=\"noopener\"><b>SLV<\/b><\/a><span style=\"font-weight: 400;\"> and its partners <\/span><a href=\"https:\/\/portaltech.reply.com\/portaltech\/en\/\" target=\"_blank\" rel=\"noopener\"><b>Portaltech Reply<\/b><\/a><span style=\"font-weight: 400;\"> will likely go down as the week\u2019s big winners. <\/span>\n\n<span style=\"font-weight: 400;\">The pair took home two distinct awards \u2014 the <\/span><b>Best B2B Project <\/b><span style=\"font-weight: 400;\">and<\/span> <span style=\"font-weight: 400;\">the <\/span><b>People\u2019s Choice Award<\/b><span style=\"font-weight: 400;\"> \u2014 for their PIM implementation efforts, and their crowd-pleasing video submission. The pair worked to help <a href=\"https:\/\/www.youtube.com\/watch?v=329tuI1htuo&amp;index=24&amp;list=PLTtGH_JTMGcZef9Xf0HGWj3qoEZij3p5a\" target=\"_blank\" rel=\"noopener\">SLV<\/a> centralize access to data, improve distribution processes, and allow them to make processing and printing their annual run of hundreds of thousands of \u201cBig White\u201d catalogs easier and more efficient using Akeneo PIM.<\/span>\n\n<i><span style=\"font-weight: 400;\">Thanks to all our customers, partners, and sponsors for making the 2019 Akeneo PIM Summit such a special event. We can\u2019t wait to see you again next year!<\/span><\/i>\n\n<img loading=\"lazy\" decoding=\"async\" class=\"wp-image-185861 aligncenter\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2021\/11\/Akeneo_Banner_APS_2019_Sponsors.jpg\" alt=\"\" width=\"1210\" height=\"1681\" \/>","protected":false},"excerpt":{"rendered":"<p>https:\/\/www.youtube.com\/watch?v=dLbuhIy6FPU&amp;feature=youtu.be<\/p>\n<p>The Experience Renaissance has arrived. <\/p>\n<p>Earlier this month, Akeneo welcomed more t<\/p>\n","protected":false},"author":2,"featured_media":18514,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[577,575,578,582],"class_list":["post-46772","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Scenes From The Experience Renaissance: 5 Highlights from #APS2019 | Akeneo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.akeneo.com\/de\/blog\/aps-2019-highlights\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Scenes From The Experience Renaissance: 5 Highlights from #APS2019 | Akeneo\" \/>\n<meta property=\"og:description\" content=\"https:\/\/www.youtube.com\/watch?v=dLbuhIy6FPU&amp;feature=youtu.be The Experience Renaissance has arrived.  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