{"id":46735,"date":"2018-11-15T17:01:59","date_gmt":"2018-11-15T17:01:59","guid":{"rendered":"https:\/\/www.akeneo.com\/blog\/google-shopping-optimization-2\/"},"modified":"2024-07-04T07:04:30","modified_gmt":"2024-07-04T07:04:30","slug":"google-shopping-optimization","status":"publish","type":"post","link":"https:\/\/www.akeneo.com\/de\/blog\/google-shopping-optimization\/","title":{"rendered":"Google Shopping Optimization: The 10 Most Common Google Shopping Errors"},"content":{"rendered":" \n \n
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\n Product Experience<\/span>\n <\/div>\n

Google Shopping Optimization: The 10 Most Common Google Shopping Errors<\/h1>\n
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If you have ever run a Google Shopping campaign, you know that Google can be very strict about its product data feed requirements. In order to run any…<\/p>\n <\/div>\n <\/div>\n <\/div>\n

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\n \"\" <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n \n \"\"\nIf you have ever run a Google Shopping campaign, you know that Google can be very strict about its product data feed requirements. In order to run any Google Shopping ad<\/a>, you must provide data on at least 10 attributes for every single product, follow several formatting rules, and ensure that all data is clean and up-to-date. With all of the requirements, it\u2019s easy to make mistakes that lead to poor returns.\n\nIn fact, there are several mistakes a business can make that will lead to product disapprovals or even account suspension. In order to help businesses keep their Google Shopping ads live and thriving, we met with Google to find out what the most common Google Shopping errors<\/a> are. This is what we found.\n

Top 10 Google Shopping Errors:<\/h2>\n

Error 1: Missing Required Attributes<\/h3>\nRemember those 10 required attributes absolutely every feed must include? It\u2019s very common for marketers to miss one or two. Common issues include additional attributes required for specific types of products. For example, those selling clothes need to also include color and size.\n
Skipping any required fields can lead to product disapproval. If possible, analyze your feed before submitting it to Google to ensure all required information is included.<\/blockquote>\n

Error 2: Duplicate Product Titles<\/h3>\nMany advertisers will submit multiple products with the same title. This common practice can directly hurt returns, as a product title is a key driver of clicks and sales. A good title helps shoppers determine whether the product is right for them. A bad title does not intrigue shoppers and will not lead to conversions.\n
Consider this attribute a great opportunity to drive more sales by infusing basic titles with keywords and selling points that matter to shoppers.<\/blockquote>\n

Error 3: Discrepancy Between Shopping Feed & Landing Page Content<\/h3>\nProduct ads should always successfully link to the related product page. This brings us to the next error: discrepancies between the Shopping feed and the landing page.\n\nImagine clicking on an ad and landing on a page with different product details. Maybe the product listed is now more expensive, in a different currency, or in the wrong color. This leads to a bad experience for the shopper and a possible account suspension for the seller.\n\nThere are several steps that can help combat this error:\n