{"id":46707,"date":"2018-08-30T20:41:08","date_gmt":"2018-08-30T20:41:08","guid":{"rendered":"https:\/\/www.akeneo.com\/blog\/product-data-quality-2\/"},"modified":"2025-02-04T15:39:41","modified_gmt":"2025-02-04T15:39:41","slug":"product-data-quality","status":"publish","type":"post","link":"https:\/\/www.akeneo.com\/de\/blog\/product-data-quality\/","title":{"rendered":"Product Data Quality: 5 Steps to Improving Product Data"},"content":{"rendered":"\n \n
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\n Product Experience<\/span>\n <\/div>\n

Product Data Quality: 5 Steps to Improving Product Data<\/h1>\n
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We talk a lot about the importance of high-quality, complete, and accurate product information. It\u2019s critical to conversions and customer satisfacti…<\/p>\n <\/div>\n <\/div>\n <\/div>\n

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We talk a lot about the importance of high-quality, complete, and accurate product information. It\u2019s critical to conversions and customer satisfaction. But just because your data is present and accounted for doesn\u2019t mean it\u2019s doing its job. Great product data is the cornerstone of a great customer experience. And it\u2019s much, much more than just accurate specifications. So, the question\u00a0is: How can you create consistent, relevant, up-to-date and accessible product information to take the product experience from drab to fab?<\/p>\n

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According to Shotfarm, one in four consumers say they have abandoned a purchase because of poor product information.<\/p>\n<\/blockquote>\n

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Here are 5 steps to get it done with a PIM solution.\n

1. Collect and prepare your current product data<\/h2>\n

Once you\u2019ve adopted a PIM solution, the first step is to collect your existing product data and prepare to enrich it for use in your channels. This data usually comes from a variety of systems such as your ERP, from marketing systems, and externally from suppliers. PIM will help you through the process of cleaning this data and deciding which sources have the best attribute data. Plus, once these workflows are established, they are not only helpful when implementing a PIM solution, they can also be used when on-boarding new items.<\/p>\n

Once your data is in the PIM, a range of powerful data validation, editing, localization, and export options become yours, giving you the tools you need to quickly expand into new channels and locales<\/a>, significantly speeding up time-to-market.<\/p>\n

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Importing your data into your PIM is also the perfect time to teach your team how to collaborate within the program.<\/p>\n<\/blockquote>\n

Pro-Tip:<\/strong> Akeneo offers the Akeneo Onboarder<\/a>, which gives your suppliers a cloud-based environment to easily provide their product information directly to you. We also offer a range of ready-to-rock import tools<\/a>\u00a0as well as a huge worldwide ecosystem of integrators<\/a>.<\/p>\n

2. Organize your products and attributes to scale data enrichment<\/h2>\n

With thousands of products to manage, it\u2019s critical to find ways to ensure your product information processes will scale. A PIM should make the process run smoothly and make it easy for marketers to find and enrich the right product information. For example, Akeneo PIM helps simplify the process by allowing you to create families and attribute groups. Products in a family can share a set of attributes, so as new products are added to the family, they automatically inherit the shared attributes. These attribute values can be updated sequentially or as a mass action.<\/p>\n

Another capability of Akeneo PIM is an attribute group. This feature enables you to group attributes together to better organize related attributes and give more visibility to those teammates responsible for providing and validating those values, as well as to help organize the team’s work across a range of products. For example, you can group together name\u00a0and description into a „marketing“ attribute group,\u00a0 size, weight, and color into a „Technical specs“ attribute group, and images and files into a „media“ attribute group. The product form will display these attributes together to make editing simpler. You can further control who does what by assigning permissions on attribute groups to specify who can edit those attribute values.<\/p>\n

These capabilities save time and can enable teams to better focus their enrichment activities.<\/p>\n

Pro-Tip:<\/strong> Akeneo PIM allows you to set a completeness check<\/a> for each product listing to ensure no product is published to a channel unless it is 100% complete and ready.<\/p>\n

3. Classify your products<\/h2>\n

In addition to managing attributes and attribute groups, PIM lets you structure your catalog in categories. These categories should be broken down into groups that customers are actively searching for. When figuring out your own product categories, it\u2019s a good idea to consult with your eCommerce managers who have deep knowledge of how your customers are browsing for products.<\/p>\n

For example, Fossil<\/a> makes it easy to search for and find watches based on who it is for (men or women), by watch type (where types vary whether it is a man’s or woman’s watch), and by different features such as strap material and color. Some categories will vary dynamically based on if the product is on sale, is a new product, or is a best seller. By grouping your products into specific categories that customers use to search, you\u2019ll greatly improve the browsing experience and chances of a sale.<\/p>\n

Pro-Tip:<\/strong> Akeneo PIM enables huge flexibility in structuring your catalog. You can classify products differently for different channels in order to deliver the right product experience by channel or locale.<\/p>\n

4. Write awesome descriptions to be relevant and impactful<\/h2>\n

Just because your data is present and accounted for doesn\u2019t mean that it\u2019s doing its job. To create truly high-quality product information your team needs to utilize their marketing skills to create compelling and emotionally impactful product descriptions that work for each channel and platform. PIM gives your team the bandwidth to do this high-value work by automating the tedious manual work that used to occupy 90% of their day. They can now take the time to consider questions like:<\/p>\n

How should your product make buyers feel? <\/em><\/p>\n

How can you make your product stand out from alternatives? <\/em><\/p>\n

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An emotional connection has proven to be important for buyers, even in a B2B scenario<\/a>.<\/p>\n<\/blockquote>\n

The \u201cvoice\u201d of your brand is discernable across multiple touchpoints. PIM makes it easy to ensure this voice is consistent and appropriate for every channel. Managing your eloquent, emotional descriptions and related media in your PIM will make it easier to localize, as well as ensure your brand\u2019s voice is consistent across all channels. Here are some things to consider to ensure your product descriptions accurately represent your products:<\/p>\n