{"id":46501,"date":"2016-06-24T13:32:43","date_gmt":"2016-06-24T13:32:43","guid":{"rendered":"https:\/\/www.akeneo.com\/blog\/five-good-reasons-adopt-pim-ecommerce-project-4-2\/"},"modified":"2024-07-04T06:50:50","modified_gmt":"2024-07-04T06:50:50","slug":"five-good-reasons-adopt-pim-ecommerce-project-4","status":"publish","type":"post","link":"https:\/\/www.akeneo.com\/de\/blog\/five-good-reasons-adopt-pim-ecommerce-project-4\/","title":{"rendered":"Five good reasons to adopt a PIM system prior to your e-commerce project"},"content":{"rendered":"       \n  \n<section id=\"hero-block_8992657a9813ece98fb1028b2ebf5e26\" class=\"hero  py-0\">\n            <div class=\"container\">\n            <div class=\"row\">\n                <div class=\"col-12\">\n                    <div class=\"hero-inner hero-inner-blue\">\n                        <div class=\"row align-items-center g-3\">\n                            <div class=\"col-lg-6\">\n                                <div class=\"hero-content\">\n                                                                            <div class=\"hero-tags\">\n                                            <span class=\"tag tag-white\">Product Experience<\/span>\n                                        <\/div>\n                                                                        <h1 class=\"hero-title\">Five good reasons to adopt a PIM system prior to your e-commerce project<\/h1>\n                                    <div class=\"hero-text\">\n\n                                        <p>PIM (Product Information Management) is still a nebulous concept for a lot of people. And it\u2019s sometime difficult to understand why a dedicated tool&#8230;<\/p>\n                                    <\/div>\n                                <\/div>\n                            <\/div>\n                                                            <div class=\"col-lg-6\">\n                                    <div class=\"hero-image\">\n                                        <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2022\/01\/multichannel-1-scaled.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"\" \/>                                    <\/div>\n                                                                <\/div>\n                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/section>\n  \n        PIM (Product Information Management) is still a nebulous concept for a lot of people. And it\u2019s sometime difficult to understand why a dedicated tool is needed for catalog management. Here are five good reasons to think about PIM before starting your e-commerce project.<div class=\"mb-2\"><div class=\"press-copy\"><h3><b>Reason #4 \u2013 Prepare your multichannel future<\/b><\/h3>\r\n<span style=\"font-weight: 400;\">For now, you are thinking only about your e-commerce channel. But you know that things are going fast and that you will probably need to open some new channels (a mobile app, for instance) or to share the work you\u2019ve done on your product information with existing channels (printed catalogs, point of sales, etc.)<\/span>\r\n\r\n<span style=\"font-weight: 400;\">It will always be easier to plug new channels into a PIM system rather than trying to adapt \/ customize your e-commerce system.<\/span>\r\n<p style=\"text-align: center;\"><span style=\"color: #ffffff;\">\u00a0 _ \u00a0<\/span><\/p>\r\n<p style=\"text-align: center;\">Curious about Akeneo PIM? Want to know more about the solution? Want a demo?<\/p>\r\n<p style=\"text-align: center;\"><a class=\"btn\" href=\"https:\/\/www.akeneo.com\/contact\/\" target=\"_blank\" rel=\"noopener\">Contact Us Now!<\/a><\/p>\r\n<p style=\"text-align: center;\"><span style=\"color: #ffffff;\">\u00a0 _ \u00a0<\/span><\/p>\r\n<b><a href=\"https:\/\/www.akeneo.com\/blog\/five-good-reasons-adopt-pim-ecommerce-project-3\">&lt;&lt; \u00a0Reason #3 \u2013 Leverage your recommendation engine \/ searchandizing tool\u2026<\/a><\/b><\/div><\/div>  ","protected":false},"excerpt":{"rendered":"<p>PIM (Product Information Management) is still a nebulous concept for a lot of people. And it\u2019s sometime difficult to understand why a dedicated tool<\/p>\n","protected":false},"author":2,"featured_media":17429,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[580],"class_list":["post-46501","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Five good reasons to adopt a PIM system prior to your e-commerce project | Akeneo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.akeneo.com\/de\/blog\/five-good-reasons-adopt-pim-ecommerce-project-4\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Five good reasons to adopt a PIM system prior to your e-commerce project | Akeneo\" \/>\n<meta property=\"og:description\" content=\"PIM (Product Information Management) is still a nebulous concept for a lot of people. 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