{"id":46495,"date":"2016-06-22T08:15:07","date_gmt":"2016-06-22T08:15:07","guid":{"rendered":"https:\/\/www.akeneo.com\/blog\/five-good-reasons-adopt-pim-ecommerce-project-2-2\/"},"modified":"2024-07-04T06:50:48","modified_gmt":"2024-07-04T06:50:48","slug":"five-good-reasons-adopt-pim-ecommerce-project-2","status":"publish","type":"post","link":"https:\/\/www.akeneo.com\/de\/blog\/five-good-reasons-adopt-pim-ecommerce-project-2\/","title":{"rendered":"Five good reasons to adopt a PIM system prior to your e-commerce project"},"content":{"rendered":"       \n  \n<section id=\"hero-block_0c0fa8f9754e472a37a81e8fd409175c\" class=\"hero  py-0\">\n            <div class=\"container\">\n            <div class=\"row\">\n                <div class=\"col-12\">\n                    <div class=\"hero-inner hero-inner-blue\">\n                        <div class=\"row align-items-center g-3\">\n                            <div class=\"col-lg-6\">\n                                <div class=\"hero-content\">\n                                                                            <div class=\"hero-tags\">\n                                            <span class=\"tag tag-white\">Product Experience<\/span>\n                                        <\/div>\n                                                                        <h1 class=\"hero-title\">Five good reasons to adopt a PIM system prior to your e-commerce project<\/h1>\n                                    <div class=\"hero-text\">\n\n                                        <p>PIM (Product Information Management) is still a nebulous concept for a lot of people. And it\u2019s sometime difficult to understand why a dedicated tool&#8230;<\/p>\n                                    <\/div>\n                                <\/div>\n                            <\/div>\n                                                            <div class=\"col-lg-6\">\n                                    <div class=\"hero-image\">\n                                        <img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"999\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2021\/11\/Spreadsheets-1-scaled.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"\" \/>                                    <\/div>\n                                                                <\/div>\n                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/section>\n  \n        <p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">PIM (Product Information Management) is still a nebulous concept for a lot of people. And it\u2019s sometime difficult to understand why a dedicated tool is needed for catalog management. Here are five good reasons to think about PIM before starting your e-commerce project.<\/span><\/p><div class=\"mb-2\"><div class=\"press-copy\"><h3><b>Reason #2 \u2013 Avoid spreadsheet nightmares<\/b><\/h3>\r\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Without a PIM system, you will have three options to feed your e-commerce website with product information:<\/span><\/p>\r\n\r\n<h4 style=\"text-align: justify;\"><b>Plug your ERP directly to your e-commerce system<\/b><\/h4>\r\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">A lot of retailers (especially large ones) believe that everything they need in terms of product information is already in their ERP.\u00a0<\/span><span style=\"font-weight: 400;\">Save yourself from disillusion or poor product pages: your ERP does not contain enough information to be used without human enrichment.<\/span><\/p>\r\n\r\n<h4 style=\"text-align: justify;\"><b>Enrich information within your e-commerce system<\/b><\/h4>\r\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">OK \u2013 if you don\u2019t have enough data in your ERP, why not simply enrich it directly in the backend of your e-commerce system?<\/span><\/p>\r\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Well, even if tools like Magento have some quite intuitive and simple UI, they are not meant to be used for this kind of purpose. A simple example? When creating a new product in Magento, you have to give a value for every attribute identified as mandatory. If for some reason you don\u2019t already have all the required values for a product (maybe because you don\u2019t have the information yet from one of your suppliers), you won\u2019t be able to create or save an incomplete product.<\/span><\/p>\r\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Let\u2019s be clear on that point: it totally makes sense for a front-end tool like Magento to ask for complete product information, as you don\u2019t want to display poor \/ inconsistent product pages to your customers. But if you cannot store some \u201cwork in progress\u201d product information in your e-commerce system, how will you manage this enrichment work?<\/span><\/p>\r\n\r\n<h4 style=\"text-align: justify;\"><b>Enrich information within spreadsheets<\/b><\/h4>\r\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">This is usually where Excel comes into the picture. Because spreadsheets often look like a reasonable approach to not waste time on enrichment: everyone knows how to use them and it should not be too complex to import data from Excel into your e-commerce system.<\/span><\/p>\r\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">And although it may be a good fit for small and simple catalogs, it will mostly be where a never-ending pain begins for a lot of merchants\u2026 To adapt spreadsheets to your own data model (attributes, families, etc.), you will have to make them more complex or multiply them quickly. Experience shows that even for a small catalog, you will end up struggling with dozens of files containing 20+ columns, thousands of lines and multiples tab.<\/span><\/p>\r\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Using a PIM from day one could help you avoid those concerns. A PIM system is not an additional tool for managing your product contents. It is a necessary tool for your own good.<\/span><\/p>\r\n<p style=\"text-align: center;\">Curious about Akeneo PIM? Want to know more about the solution? Want a demo?<\/p>\r\n<p style=\"text-align: center;\"><a class=\"btn\" href=\"https:\/\/www.akeneo.com\/contact\/\" target=\"_blank\" rel=\"noopener\">Contact Us Now!<\/a><\/p>\r\n<p style=\"text-align: center;\"><span style=\"color: #ffffff;\">\u00a0 _ \u00a0<\/span><\/p>\r\n<b><a href=\"https:\/\/www.akeneo.com\/blog\/five-good-reasons-adopt-pim-ecommerce-project-1\">&lt;&lt; \u00a0Reason #1 \u2013 Give your product information the time it (really) deserves<\/a><\/b><\/div><\/div>  ","protected":false},"excerpt":{"rendered":"<p>PIM (Product Information Management) is still a nebulous concept for a lot of people. And it\u2019s sometime difficult to understand why a dedicated tool<\/p>\n","protected":false},"author":2,"featured_media":3159,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3],"tags":[1358,1364],"class_list":["post-46495","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Five good reasons to adopt a PIM system prior to your e-commerce project | Akeneo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.akeneo.com\/de\/blog\/five-good-reasons-adopt-pim-ecommerce-project-2\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Five good reasons to adopt a PIM system prior to your e-commerce project | Akeneo\" \/>\n<meta property=\"og:description\" content=\"PIM (Product Information Management) is still a nebulous concept for a lot of people. 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