{"id":65755,"date":"2026-01-14T14:49:55","date_gmt":"2026-01-14T14:49:55","guid":{"rendered":"https:\/\/www.akeneo.com\/?page_id=65755"},"modified":"2026-01-14T14:49:59","modified_gmt":"2026-01-14T14:49:59","slug":"what-is-geo","status":"publish","type":"page","link":"https:\/\/www.akeneo.com\/de\/what-is-geo\/","title":{"rendered":"What is GEO?"},"content":{"rendered":"\n  <section class=\"hero hero-light  \" >\n    <div class=\"container\">\n                            <div class=\"row justify-content-between align-items-center g-3\">\n                        <div class=\"col-lg-6\">\n                            <div class=\"hero-content\">\n                                                                \n                                \n                                                                    <h1 class=\"hero-title\">How GEO Helps Businesses Boost Product Visibility in Generative Search<\/h1>\n                                                                                                    <div class=\"hero-text\">\n                                        <p><b>Generative Engine Optimization (GEO)<\/b><span style=\"font-weight: 400;\"> is the practice of enhancing product content to improve discoverability and relevance in AI-powered generative search tools like ChatGPT and Google AI Overviews. By tailoring product data to align with how generative engines retrieve and present results, GEO helps brands increase visibility, drive qualified traffic, and deliver personalized experiences\u00a0 designed for discovery in generative search channels.<\/span><\/p>\n                                    <\/div>\n                                                                                            <\/div>\n                        <\/div>\n                                                    <div class=\"col-lg-5\">\n                                                                    <div class=\"hero-image\">\n                                        <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2026\/01\/What_is_geo-page_hero_1010x1080.png\" alt=\"\">\n                                    <\/div>\n                                \n                                                            <\/div>\n                                            <\/div>\n\n                        <\/div>\n<\/section>  \n\n\n\n<section id=\"content-block_8f79c69f91a98deac21103aa6d67949b\" class=\"py-6 py-md-8 \">\n    <div class=\"container\">\n        <div class=\"row justify-content-between align-items-center g-3 flex-lg-row-reverse\">\n            <div class=\"col-lg-6\">\n                <div class=\"w-lg-70 mx-auto\">\n                                            <h2 class=\"text-primary-blackstar\">What is Generative Engine Optimization (GEO)?<\/h2>\n                    \n                    \n                    <div class=\"text-editor fs-md text-primary-blackstar\">\n                                                    <p><b>GEO (Generative Engine Optimization) <\/b><span style=\"font-weight: 400;\">is the practice of optimizing product content for visibility and performance in generative search experiences like ChatGPT, Google AI Overviews, and Bing Copilot. Its primary goal is to help businesses enhance product discoverability by delivering tailored, context-aware information that aligns with how AI-powered engines surface and present results. By doing so, GEO supports greater engagement, higher-quality traffic, and improved conversions in the age of AI-driven search.<\/span><\/p>\n<p><b>GEO Key Features:<\/b><\/p>\n                                                                            <ul class=\"list-check\">\n                                                                    <li>A centralized platform to manage and optimize product content for generative search visibility<\/li>\n                                                                    <li>Tools to structure and enrich product data to match how AI-powered engines retrieve and display results<\/li>\n                                                                    <li>Support for channel-specific content customization to align with different generative platforms (e.g. ChatGPT, Google AI Overviews)<\/li>\n                                                                    <li>Metadata optimization and schema structuring to enhance discoverability<\/li>\n                                                                    <li>Integration with PIM systems to ensure consistent, enriched data across touchpoints<\/li>\n                                                                    <li>Automation capabilities to scale content personalization based on user intent and context<\/li>\n                                                            <\/ul>\n                                            <\/div>\n                                                                                <\/div>\n            <\/div>\n                            <div class=\"col-lg-6 text-center\">\n                                            <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2026\/01\/what_geo_1200x1200-1189x1200.png\" alt=\"\">\n                    \n                                    <\/div>\n                    <\/div>\n    <\/div>\n<\/section>\n\n\n\n<section id=\"content-block_86f96be789dd6db728c21f7829d2722b\" class=\"py-6 py-md-8 bg-gray-100\">\n    <div class=\"container\">\n        <div class=\"row justify-content-between align-items-center g-3 \">\n            <div class=\"col-lg-6\">\n                <div class=\"w-lg-70 mx-auto\">\n                                            <h2 class=\"text-primary-blackstar\">What Data Does GEO Optimize?<\/h2>\n                    \n                    \n                    <div class=\"text-editor fs-md text-primary-blackstar\">\n                                                    <p><span style=\"font-weight: 400;\">GEO systems optimize enriched product content tailored for generative search engines. This includes product titles, descriptions, attributes, user-generated content, FAQs, reviews, and structured metadata. GEO also leverages contextual signals\u2014such as customer intent, location, and channel\u2014to enhance how content is retrieved and presented. By aligning this data with how AI search tools generate responses, GEO ensures your brand\u2019s content is relevant, discoverable, and conversion-ready. <\/span><\/p>\n                                                                    <\/div>\n                                                                                <\/div>\n            <\/div>\n                            <div class=\"col-lg-6 text-center\">\n                                            <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2026\/01\/data_geo_1200x1200.png\" alt=\"\">\n                    \n                                    <\/div>\n                    <\/div>\n    <\/div>\n<\/section>\n\n\n\n<section id=\"content-block_52bae7e96b68df38503e61c1a8a0c542\" class=\"py-6 py-md-8 \">\n    <div class=\"container\">\n        <div class=\"row justify-content-between align-items-center g-3 flex-lg-row-reverse\">\n            <div class=\"col-lg-6\">\n                <div class=\"w-lg-70 mx-auto\">\n                                            <h2 class=\"text-primary-blackstar\">Benefits of GEO<\/h2>\n                    \n                    \n                    <div class=\"text-editor fs-md text-primary-blackstar\">\n                                                    <p><span style=\"font-weight: 400;\">GEO gives brands a competitive edge by tailoring product content for AI-driven search experiences. It extends reach by aligning product information with how users interact with generative tools. By optimizing for these conversational interfaces, GEO ensures product content is more discoverable, contextually relevant, and surfaced in response to real user intent. This not only attracts higher-quality leads but also enhances engagement by delivering meaningful, highly personalized interactions. As a result, businesses gain stronger visibility, improved user experience, and greater conversion potential across AI-powered discovery tools.<\/span><\/p>\n                                                                    <\/div>\n                                                                                <\/div>\n            <\/div>\n                            <div class=\"col-lg-6 text-center\">\n                                            <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2026\/01\/BenefitsofGEO_1200x1200.png\" alt=\"\">\n                    \n                                    <\/div>\n                    <\/div>\n    <\/div>\n<\/section>\n\n\n\n  \n<section id=\"accordion-block_abd829095588cf1a358a9ea27a3b1763\" class=\"py-6 py-md-8 bg-body-secondary\">\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-12\">\n                <div class=\"mb-4\">\n                                            <h2 class=\"mb-0\">How GEO Works<\/h2>\n                                                        <\/div>\n            <\/div>\n        <\/div>\n        <div class=\"row\">\n            <div class=\"col-lg-6 me-auto\">\n                                                            <div class=\"accordion-with-img\">\n                            <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2026\/01\/Centralize-Structure-Product-Content-800x451.png\" alt=\"\" class=\"accordion-image active\" id=\"img-stepsimages-collapse-accordion-block_abd829095588cf1a358a9ea27a3b1763-0\">\n                        <\/div>\n                                            <div class=\"accordion-with-img\">\n                            <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2026\/01\/Align-Content-for-Generative-Search-800x452.png\" alt=\"\" class=\"accordion-image \" id=\"img-stepsimages-collapse-accordion-block_abd829095588cf1a358a9ea27a3b1763-1\">\n                        <\/div>\n                                            <div class=\"accordion-with-img\">\n                            <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2026\/01\/Optimize-for-Relevance-Discovery-800x450.png\" alt=\"\" class=\"accordion-image \" id=\"img-stepsimages-collapse-accordion-block_abd829095588cf1a358a9ea27a3b1763-2\">\n                        <\/div>\n                                            <div class=\"accordion-with-img\">\n                            <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2026\/01\/Track-Impact-Adapt-800x453.png\" alt=\"\" class=\"accordion-image \" id=\"img-stepsimages-collapse-accordion-block_abd829095588cf1a358a9ea27a3b1763-3\">\n                        <\/div>\n                                                <\/div>\n            <div class=\"col-lg-5\">\n                                    <div class=\"accordion accordion-steps-images\" id=\"accordionStepsImages-accordion-block_abd829095588cf1a358a9ea27a3b1763\">\n                                                    <div class=\"accordion-item\">\n                                <h2 class=\"accordion-header\">\n                                    <button class=\"accordion-button\" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#stepsimages-collapse-accordion-block_abd829095588cf1a358a9ea27a3b1763-0\" aria-expanded=\"true\" aria-controls=\"stepsimages-collapse-accordion-block_abd829095588cf1a358a9ea27a3b1763-0\">\n                                        Centralize &#038; Structure Product Content                                    <\/button>\n                                <\/h2>\n                                <div id=\"stepsimages-collapse-accordion-block_abd829095588cf1a358a9ea27a3b1763-0\" class=\"accordion-collapse collapse show\" data-bs-parent=\"#accordionStepsImages-accordion-block_abd829095588cf1a358a9ea27a3b1763\">\n                                    <div class=\"accordion-body\">\n                                        <div class=\"text-editor\">\n                                            <ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Collect product information from PIM, ERP, and other internal systems<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Organize data into enriched, structured formats optimized for AI understanding<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ensure consistent, high-quality content across all digital touchpoints<\/span><\/li>\n<\/ul>\n                                        <\/div>\n                                    <\/div>\n                                <\/div>\n                            <\/div>\n                                                    <div class=\"accordion-item\">\n                                <h2 class=\"accordion-header\">\n                                    <button class=\"accordion-button\" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#stepsimages-collapse-accordion-block_abd829095588cf1a358a9ea27a3b1763-1\" aria-expanded=\"true\" aria-controls=\"stepsimages-collapse-accordion-block_abd829095588cf1a358a9ea27a3b1763-1\">\n                                        Align Content for Generative Search                                    <\/button>\n                                <\/h2>\n                                <div id=\"stepsimages-collapse-accordion-block_abd829095588cf1a358a9ea27a3b1763-1\" class=\"accordion-collapse collapse \" data-bs-parent=\"#accordionStepsImages-accordion-block_abd829095588cf1a358a9ea27a3b1763\">\n                                    <div class=\"accordion-body\">\n                                        <div class=\"text-editor\">\n                                            <ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Tailor product information to reflect natural language queries and user intent<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Add contextual metadata and conversational phrasing for AI comprehension<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Implement schema markup and structured data to improve AI visibility<\/span><\/li>\n<\/ul>\n                                        <\/div>\n                                    <\/div>\n                                <\/div>\n                            <\/div>\n                                                    <div class=\"accordion-item\">\n                                <h2 class=\"accordion-header\">\n                                    <button class=\"accordion-button\" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#stepsimages-collapse-accordion-block_abd829095588cf1a358a9ea27a3b1763-2\" aria-expanded=\"true\" aria-controls=\"stepsimages-collapse-accordion-block_abd829095588cf1a358a9ea27a3b1763-2\">\n                                        Optimize for Relevance &#038; Discovery                                    <\/button>\n                                <\/h2>\n                                <div id=\"stepsimages-collapse-accordion-block_abd829095588cf1a358a9ea27a3b1763-2\" class=\"accordion-collapse collapse \" data-bs-parent=\"#accordionStepsImages-accordion-block_abd829095588cf1a358a9ea27a3b1763\">\n                                    <div class=\"accordion-body\">\n                                        <div class=\"text-editor\">\n                                            <ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Identify key queries, topics, and content themes surfaced in generative search<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Continuously refine content based on AI responses and citation patterns<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ensure content is personalized and aligned with brand messaging<\/span><\/li>\n<\/ul>\n                                        <\/div>\n                                    <\/div>\n                                <\/div>\n                            <\/div>\n                                                    <div class=\"accordion-item\">\n                                <h2 class=\"accordion-header\">\n                                    <button class=\"accordion-button\" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#stepsimages-collapse-accordion-block_abd829095588cf1a358a9ea27a3b1763-3\" aria-expanded=\"true\" aria-controls=\"stepsimages-collapse-accordion-block_abd829095588cf1a358a9ea27a3b1763-3\">\n                                        Track Impact &#038; Adapt                                    <\/button>\n                                <\/h2>\n                                <div id=\"stepsimages-collapse-accordion-block_abd829095588cf1a358a9ea27a3b1763-3\" class=\"accordion-collapse collapse \" data-bs-parent=\"#accordionStepsImages-accordion-block_abd829095588cf1a358a9ea27a3b1763\">\n                                    <div class=\"accordion-body\">\n                                        <div class=\"text-editor\">\n                                            <ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Monitor how your content is cited and surfaced in AI-generated responses<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use new KPIs like AI Citation Rate, Brand Mention Share, and AI Visibility Score<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Adapt strategies in real time based on shifts in LLM behavior and ranking trends<\/span><\/li>\n<\/ul>\n                                        <\/div>\n                                    <\/div>\n                                <\/div>\n                            <\/div>\n                                            <\/div>\n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>  \n  \n\n\n  \n<section class=\"py-6 py-md-8 \">\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-xxl-10 mx-xxl-auto\">\n                <div class=\"text-center mb-6\">\n                                            <h2 class=\"mb-0\">How GEO Helps the Entire Team<\/h2>\n                    \n                                    <\/div>\n                                    <div class=\"responsive-tabs\">\n                        <nav>\n                            <div class=\"nav nav-tabs\" id=\"nav-tab\" role=\"tablist\">\n                                                                    <button class=\"nav-link active\" id=\"nav-tabs-block_8d7e406ea17c3f3e48107217411543d2-0-tab\" data-bs-toggle=\"tab\" data-bs-target=\"#tabs-block_8d7e406ea17c3f3e48107217411543d2-0\" type=\"button\" role=\"tab\" aria-selected=\"true\">Marketers<\/button>\n                                                                    <button class=\"nav-link \" id=\"nav-tabs-block_8d7e406ea17c3f3e48107217411543d2-1-tab\" data-bs-toggle=\"tab\" data-bs-target=\"#tabs-block_8d7e406ea17c3f3e48107217411543d2-1\" type=\"button\" role=\"tab\" > eCommerce Managers<\/button>\n                                                                    <button class=\"nav-link \" id=\"nav-tabs-block_8d7e406ea17c3f3e48107217411543d2-2-tab\" data-bs-toggle=\"tab\" data-bs-target=\"#tabs-block_8d7e406ea17c3f3e48107217411543d2-2\" type=\"button\" role=\"tab\" > The C-Suite<\/button>\n                                                                    <button class=\"nav-link \" id=\"nav-tabs-block_8d7e406ea17c3f3e48107217411543d2-3-tab\" data-bs-toggle=\"tab\" data-bs-target=\"#tabs-block_8d7e406ea17c3f3e48107217411543d2-3\" type=\"button\" role=\"tab\" > IT Teams<\/button>\n                                                            <\/div>\n                        <\/nav>\n                        <div class=\"tab-content\" id=\"nav-tabContenttabs-block_8d7e406ea17c3f3e48107217411543d2\">\n                                                            <div class=\"tab-pane fade show active\" id=\"tabs-block_8d7e406ea17c3f3e48107217411543d2-0\" role=\"tabpanel\" tabindex=\"0\">\n                                    <a data-bs-toggle=\"collapse\" href=\"#collapse-tabs-block_8d7e406ea17c3f3e48107217411543d2-0\" class=\"\" aria-expanded=\"true\">\n                                                                                    Marketers                                                                            <\/a>\n                                    <div id=\"collapse-tabs-block_8d7e406ea17c3f3e48107217411543d2-0\" class=\"collapse show\" data-bs-parent=\"#nav-tabContenttabs-block_8d7e406ea17c3f3e48107217411543d2\">\n                                        <section class=\"py-6 py-md-8\">\n                                            <div class=\"container\">\n                                                <div class=\"row flex-lg-row-reverse g-3\">\n                                                    <div class=\"col-lg-7\">\n                                                                                                                    <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2026\/01\/tab_marketers_954x550.png\" alt=\"\">\n                                                                                                            <\/div>\n                                                    <div class=\"col-lg-5\">\n                                                                                                                                                                            <div class=\"text-editor fs-md\">\n                                                                <p><span style=\"font-weight: 400;\">GEO empowers marketing teams to deliver product content that\u2019s more likely to be cited in generative search experiences like Google AI Overviews or ChatGPT. By ensuring content is enriched, structured, and aligned with search intent, marketers can increase brand visibility in zero-click environments. It also helps them tailor messaging for AI-driven discovery and gain new insights into how audiences interact with products through conversational search.<\/span><\/p>\n                                                            <\/div>\n                                                                                                                \n                                                                                                            <\/div>\n                                                <\/div>\n                                            <\/div>\n                                        <\/section>\n                                    <\/div>\n                                <\/div>\n                                                            <div class=\"tab-pane fade \" id=\"tabs-block_8d7e406ea17c3f3e48107217411543d2-1\" role=\"tabpanel\" tabindex=\"1\">\n                                    <a data-bs-toggle=\"collapse\" href=\"#collapse-tabs-block_8d7e406ea17c3f3e48107217411543d2-1\" class=\"collapsed\" >\n                                                                                     eCommerce Managers                                                                            <\/a>\n                                    <div id=\"collapse-tabs-block_8d7e406ea17c3f3e48107217411543d2-1\" class=\"collapse \" data-bs-parent=\"#nav-tabContenttabs-block_8d7e406ea17c3f3e48107217411543d2\">\n                                        <section class=\"py-6 py-md-8\">\n                                            <div class=\"container\">\n                                                <div class=\"row flex-lg-row-reverse g-3\">\n                                                    <div class=\"col-lg-7\">\n                                                                                                                    <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2026\/01\/tab_ecommercemanagers_954x550.png\" alt=\"\">\n                                                                                                            <\/div>\n                                                    <div class=\"col-lg-5\">\n                                                                                                                                                                            <div class=\"text-editor fs-md\">\n                                                                <p><span style=\"font-weight: 400;\">GEO enables eCommerce managers to optimize product listings for AI-powered search tools across marketplaces and digital storefronts. By refining how product attributes, images, and descriptions are presented, they can improve discoverability and reduce reliance on paid traffic. GEO also supports consistency in omnichannel experiences, helping products stand out in AI-generated responses where competition is high and screen space is limited.<\/span><\/p>\n                                                            <\/div>\n                                                                                                                \n                                                                                                            <\/div>\n                                                <\/div>\n                                            <\/div>\n                                        <\/section>\n                                    <\/div>\n                                <\/div>\n                                                            <div class=\"tab-pane fade \" id=\"tabs-block_8d7e406ea17c3f3e48107217411543d2-2\" role=\"tabpanel\" tabindex=\"2\">\n                                    <a data-bs-toggle=\"collapse\" href=\"#collapse-tabs-block_8d7e406ea17c3f3e48107217411543d2-2\" class=\"collapsed\" >\n                                                                                     The C-Suite                                                                            <\/a>\n                                    <div id=\"collapse-tabs-block_8d7e406ea17c3f3e48107217411543d2-2\" class=\"collapse \" data-bs-parent=\"#nav-tabContenttabs-block_8d7e406ea17c3f3e48107217411543d2\">\n                                        <section class=\"py-6 py-md-8\">\n                                            <div class=\"container\">\n                                                <div class=\"row flex-lg-row-reverse g-3\">\n                                                    <div class=\"col-lg-7\">\n                                                                                                                    <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2026\/01\/tab_csuite_954x550.png\" alt=\"\">\n                                                                                                            <\/div>\n                                                    <div class=\"col-lg-5\">\n                                                                                                                                                                            <div class=\"text-editor fs-md\">\n                                                                <p><span style=\"font-weight: 400;\">GEO offers leadership a competitive edge by increasing share of AI voice and improving digital shelf presence in next-gen search experiences. It supports long-term growth by aligning content with how customers increasingly discover and evaluate products through AI tools. As a future-proofing investment, GEO contributes to brand trust, higher-quality engagement, and improved marketing ROI\u2014even in a world of zero-click conversions.<\/span><\/p>\n                                                            <\/div>\n                                                                                                                \n                                                                                                            <\/div>\n                                                <\/div>\n                                            <\/div>\n                                        <\/section>\n                                    <\/div>\n                                <\/div>\n                                                            <div class=\"tab-pane fade \" id=\"tabs-block_8d7e406ea17c3f3e48107217411543d2-3\" role=\"tabpanel\" tabindex=\"3\">\n                                    <a data-bs-toggle=\"collapse\" href=\"#collapse-tabs-block_8d7e406ea17c3f3e48107217411543d2-3\" class=\"collapsed\" >\n                                                                                     IT Teams                                                                            <\/a>\n                                    <div id=\"collapse-tabs-block_8d7e406ea17c3f3e48107217411543d2-3\" class=\"collapse \" data-bs-parent=\"#nav-tabContenttabs-block_8d7e406ea17c3f3e48107217411543d2\">\n                                        <section class=\"py-6 py-md-8\">\n                                            <div class=\"container\">\n                                                <div class=\"row flex-lg-row-reverse g-3\">\n                                                    <div class=\"col-lg-7\">\n                                                                                                                    <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2026\/01\/tab_IT_954x550.png\" alt=\"\">\n                                                                                                            <\/div>\n                                                    <div class=\"col-lg-5\">\n                                                                                                                                                                            <div class=\"text-editor fs-md\">\n                                                                <p><span style=\"font-weight: 400;\">GEO complements existing tech stacks without disrupting core infrastructure. It draws on structured product data from PIM, DAM, and ERP systems and helps IT teams ensure content is search-optimized through clean schema, structured data, and reliable integrations. With minimal lift, IT can help the business capitalize on new traffic and conversion channels driven by generative AI tools.<\/span><\/p>\n                                                            <\/div>\n                                                                                                                \n                                                                                                            <\/div>\n                                                <\/div>\n                                            <\/div>\n                                        <\/section>\n                                    <\/div>\n                                <\/div>\n                                                    <\/div>\n                    <\/div>\n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n  \n\n\n<section id=\"cards-block_ffa3471b34c308f282d607f23dbdc23e\" class=\" py-6 py-md-8 bg-light \">\n  \n  <div class=\"container\">\n          <div class=\"row\">\n        <div class=\"col-md-10 col-lg-8 mx-md-auto\">\n          <div class=\" text-center mb-4\">\n                          <h2 class=\"mb-0 text-primary-blackstar\">How Akeneo Can Help<\/h2>\n                                      <div class=\"text-editor fs-md mt-2\">\n                <p><span style=\"font-weight: 400;\">While GEO focuses on making product content more discoverable and relevant across generative search environments, <\/span><a href=\"https:\/\/www.akeneo.com\/what-is-a-pim\/\"><span style=\"font-weight: 400;\">Akeneo\u2019s Product Information Management (PIM)<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/www.akeneo.com\/px-insights\/\"><span style=\"font-weight: 400;\">PX Insights<\/span><\/a><span style=\"font-weight: 400;\"> solutions enable businesses to execute this strategy with data-backed precision and speed.<\/span><\/p>\n              <\/div>\n                      <\/div>\n        <\/div>\n      <\/div>\n              <div class=\"row justify-content-center g-3 row-cols-lg-3\">\n                  <div>\n            <div class=\"basic-card  basic-card-move-up\">\n                            <div class=\"basic-card-content\">\n                                  <h4 class=\"basic-card-title\">\n                    From Product Data to AI-Optimized Experiences                                      <\/h4>\n                                                <div class=\"basic-card-text\">\n                                      <p><span style=\"font-weight: 400;\">Akeneo PIM serves as the central hub for collecting, enriching, and governing product content. It empowers teams to create accurate, compelling, and localized product stories that are optimized for AI-generated answers. Structured product data (tailored by channel, region, or audience) is the foundation of GEO success, and PIM makes that possible at scale.<\/span><\/p>\n                                                    <\/div>\n\n\n                              <\/div>\n            <\/div>\n          <\/div>\n                  <div>\n            <div class=\"basic-card  basic-card-move-up\">\n                            <div class=\"basic-card-content\">\n                                  <h4 class=\"basic-card-title\">\n                    Gain Insight into Generative Discovery                                      <\/h4>\n                                                <div class=\"basic-card-text\">\n                                      <p><span style=\"font-weight: 400;\">Akeneo PX Insight helps brands understand how their product content performs across a growing number of generative search experiences. It surfaces visibility metrics such as AI citation rate and share of AI voice, helping you track how often your brand is referenced, in what context, and how to improve content to increase discoverability and authority.<\/span><\/p>\n                                                    <\/div>\n\n\n                              <\/div>\n            <\/div>\n          <\/div>\n                  <div>\n            <div class=\"basic-card  basic-card-move-up\">\n                            <div class=\"basic-card-content\">\n                                  <h4 class=\"basic-card-title\">\n                    Optimize Content Strategy with Confidence                                      <\/h4>\n                                                <div class=\"basic-card-text\">\n                                      <p><span style=\"font-weight: 400;\">Together, Akeneo PIM and PX Insight close the loop between product content creation and performance. Brands can use PX Insight data to refine product descriptions, attributes, and metadata in PIM\u2014ensuring content is not only engaging for humans, but also interpretable and retrievable by AI. This shortens the feedback cycle and improves outcomes across new search environments.<\/span><\/p>\n                                                    <\/div>\n\n\n                              <\/div>\n            <\/div>\n          <\/div>\n              <\/div>\n              <div class=\"mt-3 text-center\">\n              <\/div>\n      <\/div>\n<\/section>\n\n\n\n  \n<section id=\"accordion-block_bf0acc9475daf132204ac6db56c74a17\" class=\"py-6 py-md-8 \">\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-12\">\n                <div class=\"text-center mb-4\">\n                                            <h2 class=\"mb-0\">Frequently Asked Questions (FAQ)<\/h2>\n                                        \n                <\/div>\n                                    <div class=\"accordion accordion-basic\" id=\"accordionBasic-accordion-block_bf0acc9475daf132204ac6db56c74a17\">\n                                                    <div class=\"accordion-item\">\n                                <h2 class=\"accordion-header\">\n                                    <button class=\"accordion-button \" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#collapse-accordion-block_bf0acc9475daf132204ac6db56c74a17-0\" aria-expanded=\"true\" aria-controls=\"collapseOne\">\n                                        What is GEO?                                    <\/button>\n                                <\/h2>\n                                <div id=\"collapse-accordion-block_bf0acc9475daf132204ac6db56c74a17-0\" class=\"accordion-collapse collapse show\" data-bs-parent=\"#accordionBasic-accordion-block_bf0acc9475daf132204ac6db56c74a17\">\n                                                                            <div class=\"accordion-body\">\n                                            <div class=\"text-editor fs-md\">\n                                                <p><span style=\"font-weight: 400;\">GEO (Generative Engine Optimization) is the practice of optimizing product content for visibility in AI-powered generative search tools like Google AI Overviews, Bing Copilot, and ChatGPT. It focuses on tailoring product information to improve discoverability, authority, and brand citations within generative interfaces where users receive answers without clicking.<\/span><\/p>\n                                            <\/div>\n                                        <\/div>\n                                                                    <\/div>\n                            <\/div>\n                                                    <div class=\"accordion-item\">\n                                <h2 class=\"accordion-header\">\n                                    <button class=\"accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#collapse-accordion-block_bf0acc9475daf132204ac6db56c74a17-1\" aria-expanded=\"false\" aria-controls=\"collapseOne\">\n                                        What does GEO mean?                                    <\/button>\n                                <\/h2>\n                                <div id=\"collapse-accordion-block_bf0acc9475daf132204ac6db56c74a17-1\" class=\"accordion-collapse collapse \" data-bs-parent=\"#accordionBasic-accordion-block_bf0acc9475daf132204ac6db56c74a17\">\n                                                                            <div class=\"accordion-body\">\n                                            <div class=\"text-editor fs-md\">\n                                                <p><span style=\"font-weight: 400;\">In a marketing context, GEO stands for Generative Engine Optimization. It\u2019s a strategy aimed at ensuring your brand\u2019s product content is prioritized and presented by AI assistants and generative search engines during user queries.<\/span><\/p>\n                                            <\/div>\n                                        <\/div>\n                                                                    <\/div>\n                            <\/div>\n                                                    <div class=\"accordion-item\">\n                                <h2 class=\"accordion-header\">\n                                    <button class=\"accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#collapse-accordion-block_bf0acc9475daf132204ac6db56c74a17-2\" aria-expanded=\"false\" aria-controls=\"collapseOne\">\n                                        What is GEO in marketing?                                    <\/button>\n                                <\/h2>\n                                <div id=\"collapse-accordion-block_bf0acc9475daf132204ac6db56c74a17-2\" class=\"accordion-collapse collapse \" data-bs-parent=\"#accordionBasic-accordion-block_bf0acc9475daf132204ac6db56c74a17\">\n                                                                            <div class=\"accordion-body\">\n                                            <div class=\"text-editor fs-md\">\n                                                <p><span style=\"font-weight: 400;\">GEO in marketing refers to the process of structuring and enriching content to ensure that it aligns with the way AI search engines gather, synthesize, and display product information. It\u2019s about helping your brand stay relevant, visible, and trustworthy in emerging search ecosystems.<\/span><\/p>\n                                            <\/div>\n                                        <\/div>\n                                                                    <\/div>\n                            <\/div>\n                                                    <div class=\"accordion-item\">\n                                <h2 class=\"accordion-header\">\n                                    <button class=\"accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#collapse-accordion-block_bf0acc9475daf132204ac6db56c74a17-3\" aria-expanded=\"false\" aria-controls=\"collapseOne\">\n                                        Can GEO replace traditional SEO?                                    <\/button>\n                                <\/h2>\n                                <div id=\"collapse-accordion-block_bf0acc9475daf132204ac6db56c74a17-3\" class=\"accordion-collapse collapse \" data-bs-parent=\"#accordionBasic-accordion-block_bf0acc9475daf132204ac6db56c74a17\">\n                                                                            <div class=\"accordion-body\">\n                                            <div class=\"text-editor fs-md\">\n                                                <p><span style=\"font-weight: 400;\">Not entirely. GEO complements traditional SEO rather than replacing it. While SEO focuses on optimizing for keyword-based search engine results, GEO targets generative search platforms that present summarized, conversational answers\u2014often without driving direct traffic.<\/span><\/p>\n                                            <\/div>\n                                        <\/div>\n                                                                    <\/div>\n                            <\/div>\n                                                    <div class=\"accordion-item\">\n                                <h2 class=\"accordion-header\">\n                                    <button class=\"accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#collapse-accordion-block_bf0acc9475daf132204ac6db56c74a17-4\" aria-expanded=\"false\" aria-controls=\"collapseOne\">\n                                        What is the difference between GEO and SEO?                                    <\/button>\n                                <\/h2>\n                                <div id=\"collapse-accordion-block_bf0acc9475daf132204ac6db56c74a17-4\" class=\"accordion-collapse collapse \" data-bs-parent=\"#accordionBasic-accordion-block_bf0acc9475daf132204ac6db56c74a17\">\n                                                                            <div class=\"accordion-body\">\n                                            <div class=\"text-editor fs-md\">\n                                                <p><span style=\"font-weight: 400;\">SEO optimizes web pages for search engine rankings, while GEO ensures your content is structured and relevant enough to be cited or used by generative AI engines. GEO emphasizes trustworthiness, structured data, and contextual relevance over keyword density.<\/span><\/p>\n                                            <\/div>\n                                        <\/div>\n                                                                    <\/div>\n                            <\/div>\n                                                    <div class=\"accordion-item\">\n                                <h2 class=\"accordion-header\">\n                                    <button class=\"accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#collapse-accordion-block_bf0acc9475daf132204ac6db56c74a17-5\" aria-expanded=\"false\" aria-controls=\"collapseOne\">\n                                        Do I need both SEO and GEO for my website?                                    <\/button>\n                                <\/h2>\n                                <div id=\"collapse-accordion-block_bf0acc9475daf132204ac6db56c74a17-5\" class=\"accordion-collapse collapse \" data-bs-parent=\"#accordionBasic-accordion-block_bf0acc9475daf132204ac6db56c74a17\">\n                                                                            <div class=\"accordion-body\">\n                                            <div class=\"text-editor fs-md\">\n                                                <p><span style=\"font-weight: 400;\">Yes. SEO drives visibility in traditional search, while GEO ensures your brand is discoverable in AI-generated results. Together, they create a comprehensive digital presence across both established and emerging search channels.<\/span><\/p>\n                                            <\/div>\n                                        <\/div>\n                                                                    <\/div>\n                            <\/div>\n                                                    <div class=\"accordion-item\">\n                                <h2 class=\"accordion-header\">\n                                    <button class=\"accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#collapse-accordion-block_bf0acc9475daf132204ac6db56c74a17-6\" aria-expanded=\"false\" aria-controls=\"collapseOne\">\n                                        What tools help with GEO and SEO integration?                                    <\/button>\n                                <\/h2>\n                                <div id=\"collapse-accordion-block_bf0acc9475daf132204ac6db56c74a17-6\" class=\"accordion-collapse collapse \" data-bs-parent=\"#accordionBasic-accordion-block_bf0acc9475daf132204ac6db56c74a17\">\n                                                                            <div class=\"accordion-body\">\n                                            <div class=\"text-editor fs-md\">\n                                                <p><span style=\"font-weight: 400;\">Tools like Akeneo PIM (for structured product content), PX Insight (for monitoring AI visibility), and traditional SEO platforms like SEMrush, Ahrefs, or Schema.org validators can work together to create a strong GEO-SEO hybrid strategy.<\/span><\/p>\n                                            <\/div>\n                                        <\/div>\n                                                                    <\/div>\n                            <\/div>\n                                            <\/div>\n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>  \n  \n\n<section class=\"py-6 py-md-8 bg-secondary\">\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-12\">\n                <div class=\"mb-4  text-center\">\n                                            <h2 class=\"mb-0 text-white\">Learn More<\/h2>\n                    \n                                    <\/div>\n\n\n                <div class=\"asset-carousel\">\n                <div id=\"number_of_columns\" class=\"d-none\">3<\/div>\n                    <div class=\"swiper\">\n                        <div class=\"swiper-wrapper\">\n                                                            <div class=\"swiper-slide\">\n                                    <div>\n    <div class=\"article-card bg-body shadow-none article-slider\">\n        <div class=\"article-card-image ratio ratio-16x9\">\n            <img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2025\/08\/AdobeStock_1530382926_Editorial_Use_Only-scaled.jpeg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" srcset=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2025\/08\/AdobeStock_1530382926_Editorial_Use_Only-scaled.jpeg 2560w, https:\/\/www.akeneo.com\/wp-content\/uploads\/2025\/08\/AdobeStock_1530382926_Editorial_Use_Only-300x200.jpeg 300w, https:\/\/www.akeneo.com\/wp-content\/uploads\/2025\/08\/AdobeStock_1530382926_Editorial_Use_Only-1024x683.jpeg 1024w, https:\/\/www.akeneo.com\/wp-content\/uploads\/2025\/08\/AdobeStock_1530382926_Editorial_Use_Only-768x512.jpeg 768w, https:\/\/www.akeneo.com\/wp-content\/uploads\/2025\/08\/AdobeStock_1530382926_Editorial_Use_Only-1536x1024.jpeg 1536w, https:\/\/www.akeneo.com\/wp-content\/uploads\/2025\/08\/AdobeStock_1530382926_Editorial_Use_Only-2048x1365.jpeg 2048w, https:\/\/www.akeneo.com\/wp-content\/uploads\/2025\/08\/AdobeStock_1530382926_Editorial_Use_Only-1200x800.jpeg 1200w, https:\/\/www.akeneo.com\/wp-content\/uploads\/2025\/08\/AdobeStock_1530382926_Editorial_Use_Only-800x533.jpeg 800w, https:\/\/www.akeneo.com\/wp-content\/uploads\/2025\/08\/AdobeStock_1530382926_Editorial_Use_Only-75x50.jpeg 75w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/>        <\/div>\n        <div class=\"article-card-content\">\n            \n            <h4 class=\"article-card-title text-primary-blackstar\">How to Optimize Data For GenAI Search Engines<\/h4>\n\n                            <p class=\"article-card-excerpt text-primary-blackstar\">\n                    The rise of generative AI has reshaped the way people search for and discover products. Discover&#8230;                <\/p>\n                        <a href=\"https:\/\/www.akeneo.com\/blog\/geo-generative-ai-engine-optimization\/\" class=\"article-card-link stretched-link\"><span class=\"hidden-text\"><\/span><\/a>\n        <\/div>\n    <\/div>\n<\/div>                                <\/div>\n                                                            <div class=\"swiper-slide\">\n                                    <div>\n    <div class=\"article-card bg-body shadow-none article-slider\">\n        <div class=\"article-card-image ratio ratio-16x9\">\n            <img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1709\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2025\/07\/AdobeStock_279957470-scaled.jpeg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" srcset=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2025\/07\/AdobeStock_279957470-scaled.jpeg 2560w, https:\/\/www.akeneo.com\/wp-content\/uploads\/2025\/07\/AdobeStock_279957470-300x200.jpeg 300w, https:\/\/www.akeneo.com\/wp-content\/uploads\/2025\/07\/AdobeStock_279957470-1024x684.jpeg 1024w, https:\/\/www.akeneo.com\/wp-content\/uploads\/2025\/07\/AdobeStock_279957470-768x513.jpeg 768w, https:\/\/www.akeneo.com\/wp-content\/uploads\/2025\/07\/AdobeStock_279957470-1536x1025.jpeg 1536w, https:\/\/www.akeneo.com\/wp-content\/uploads\/2025\/07\/AdobeStock_279957470-2048x1367.jpeg 2048w, https:\/\/www.akeneo.com\/wp-content\/uploads\/2025\/07\/AdobeStock_279957470-1200x801.jpeg 1200w, https:\/\/www.akeneo.com\/wp-content\/uploads\/2025\/07\/AdobeStock_279957470-800x534.jpeg 800w, https:\/\/www.akeneo.com\/wp-content\/uploads\/2025\/07\/AdobeStock_279957470-75x50.jpeg 75w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/>        <\/div>\n        <div class=\"article-card-content\">\n            \n            <h4 class=\"article-card-title text-primary-blackstar\">How AI Impacts Search and Discovery<\/h4>\n\n                            <p class=\"article-card-excerpt text-primary-blackstar\">\n                    Explore how artificial intelligence is revolutionizing the way users find and interact with&#8230;                <\/p>\n                        <a href=\"https:\/\/www.akeneo.com\/blog\/how-ai-impacts-search-and-discovery\/\" class=\"article-card-link stretched-link\"><span class=\"hidden-text\"><\/span><\/a>\n        <\/div>\n    <\/div>\n<\/div>                                <\/div>\n                                                            <div class=\"swiper-slide\">\n                                    <div>\n    <div class=\"article-card bg-body shadow-none article-slider\">\n        <div class=\"article-card-image ratio ratio-16x9\">\n            <img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1932\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/09\/AdobeStock_580603543-scaled.jpeg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" srcset=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/09\/AdobeStock_580603543-scaled.jpeg 2560w, https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/09\/AdobeStock_580603543-300x226.jpeg 300w, https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/09\/AdobeStock_580603543-1024x773.jpeg 1024w, https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/09\/AdobeStock_580603543-768x580.jpeg 768w, https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/09\/AdobeStock_580603543-1536x1159.jpeg 1536w, https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/09\/AdobeStock_580603543-2048x1546.jpeg 2048w, https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/09\/AdobeStock_580603543-500x378.jpeg 500w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/>        <\/div>\n        <div class=\"article-card-content\">\n            \n            <h4 class=\"article-card-title text-primary-blackstar\">The Product Data Paradox: How GenAI Revolutionizes Content Creation<\/h4>\n\n                            <p class=\"article-card-excerpt text-primary-blackstar\">\n                    In the age of digital retail, consumers demand detailed, accurate, and personalized product content&#8230;                <\/p>\n                        <a href=\"https:\/\/www.akeneo.com\/blog\/the-product-data-paradox-how-genai-revolutionizes-content-creation\/\" class=\"article-card-link stretched-link\"><span class=\"hidden-text\"><\/span><\/a>\n        <\/div>\n    <\/div>\n<\/div>                                <\/div>\n                                                            <div class=\"swiper-slide\">\n                                    <div>\n    <div class=\"article-card bg-body shadow-none article-slider\">\n        <div class=\"article-card-image ratio ratio-16x9\">\n            <img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/07\/AdobeStock_560466427-scaled.jpeg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" srcset=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/07\/AdobeStock_560466427-scaled.jpeg 2560w, https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/07\/AdobeStock_560466427-300x200.jpeg 300w, https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/07\/AdobeStock_560466427-1024x683.jpeg 1024w, https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/07\/AdobeStock_560466427-768x512.jpeg 768w, https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/07\/AdobeStock_560466427-1536x1024.jpeg 1536w, https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/07\/AdobeStock_560466427-2048x1365.jpeg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/>        <\/div>\n        <div class=\"article-card-content\">\n            \n            <h4 class=\"article-card-title text-primary-blackstar\">5 Generative AI Use Cases in eCommerce<\/h4>\n\n                            <p class=\"article-card-excerpt text-primary-blackstar\">\n                    Dive into the transformative power of Generative AI in eCommerce with this article from trusted&#8230;                <\/p>\n                        <a href=\"https:\/\/www.akeneo.com\/blog\/generative-ai-ecommerce\/\" class=\"article-card-link stretched-link\"><span class=\"hidden-text\"><\/span><\/a>\n        <\/div>\n    <\/div>\n<\/div>                                <\/div>\n                                                            <div class=\"swiper-slide\">\n                                    <div>\n    <div class=\"article-card bg-body shadow-none article-slider\">\n        <div class=\"article-card-image ratio ratio-16x9\">\n            <img loading=\"lazy\" decoding=\"async\" width=\"2080\" height=\"1280\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/03\/GenAI-Forrester-Reprint-Cover-4.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" srcset=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/03\/GenAI-Forrester-Reprint-Cover-4.png 2080w, https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/03\/GenAI-Forrester-Reprint-Cover-4-300x185.png 300w, https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/03\/GenAI-Forrester-Reprint-Cover-4-1024x630.png 1024w, https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/03\/GenAI-Forrester-Reprint-Cover-4-768x473.png 768w, https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/03\/GenAI-Forrester-Reprint-Cover-4-1536x945.png 1536w, https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/03\/GenAI-Forrester-Reprint-Cover-4-2048x1260.png 2048w, https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/03\/GenAI-Forrester-Reprint-Cover-4-1200x738.png 1200w, https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/03\/GenAI-Forrester-Reprint-Cover-4-800x492.png 800w, https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/03\/GenAI-Forrester-Reprint-Cover-4-81x50.png 81w\" sizes=\"auto, (max-width: 2080px) 100vw, 2080px\" \/>        <\/div>\n        <div class=\"article-card-content\">\n            \n            <h4 class=\"article-card-title text-primary-blackstar\">The State of Generative AI in B2C Commerce Solutions<\/h4>\n\n                            <p class=\"article-card-excerpt\"><\/p>\n                        <a href=\"https:\/\/www.akeneo.com\/white-paper\/the-state-of-generative-ai-in-b2c-commerce-solutions\/\" class=\"article-card-link stretched-link\"><span class=\"hidden-text\"><\/span><\/a>\n        <\/div>\n    <\/div>\n<\/div>                                <\/div>\n                                                            <div class=\"swiper-slide\">\n                                    <div>\n    <div class=\"article-card bg-body shadow-none article-slider\">\n        <div class=\"article-card-image ratio ratio-16x9\">\n            <img loading=\"lazy\" decoding=\"async\" width=\"1040\" height=\"640\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/05\/Whitepaper_5mythsAI_1040x640.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" srcset=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/05\/Whitepaper_5mythsAI_1040x640.png 1040w, https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/05\/Whitepaper_5mythsAI_1040x640-300x185.png 300w, https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/05\/Whitepaper_5mythsAI_1040x640-1024x630.png 1024w, https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/05\/Whitepaper_5mythsAI_1040x640-768x473.png 768w, https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/05\/Whitepaper_5mythsAI_1040x640-800x492.png 800w, https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/05\/Whitepaper_5mythsAI_1040x640-81x50.png 81w\" sizes=\"auto, (max-width: 1040px) 100vw, 1040px\" \/>        <\/div>\n        <div class=\"article-card-content\">\n         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