{"id":57748,"date":"2024-11-19T20:09:25","date_gmt":"2024-11-19T20:09:25","guid":{"rendered":"https:\/\/www.akeneo.com\/expand-to-new-segments\/"},"modified":"2024-12-16T16:28:39","modified_gmt":"2024-12-16T16:28:39","slug":"expand-to-new-segments","status":"publish","type":"page","link":"https:\/\/www.akeneo.com\/de\/expand-to-new-segments\/","title":{"rendered":"Expand to new segments"},"content":{"rendered":"\n  <section class=\"hero hero-light  \" >\n    <div class=\"container\">\n                            <div class=\"row justify-content-between align-items-center g-3\">\n                        <div class=\"col-lg-6\">\n                            <div class=\"hero-content\">\n                                                                \n                                \n                                                                    <h1 class=\"hero-title\">In neue M\u00e4rkte expandieren: Globales Wachstum durch reibungslose Produkterlebnisse entfesseln<\/h1>\n                                                                                                    <div class=\"hero-text\">\n                                        <p><span style=\"font-weight: 400;\">Die Expansion in neue geografische Regionen und Marktsegmente bietet enorme Chancen f\u00fcr Wachstum, Resilienz und Umsatzdiversifizierung. Echter Erfolg in neuen M\u00e4rkten geht jedoch \u00fcber das Erreichen neuer Zielgruppen hinaus; er erfordert die Anpassung der Produktinformationen an die speziellen Bed\u00fcrfnisse und Erwartungen jedes Marktes. Mit Akeneo Product Cloud l\u00e4sst sich das Management von Produktdaten \u00fcber verschiedene Regionen hinweg ganz einfach umsetzen. So k\u00f6nnen Sie Inhalte lokal anpassen, unterschiedliche Vorschriften einhalten und eine konsistente Markenpr\u00e4senz gew\u00e4hrleisten.<\/span><\/p>\n                                    <\/div>\n                                                                                                    <div class=\"hero-buttons\">\n                                                                                                                                    <div>\n                                                    <a class=\"btn btn-primary\" href=\"\/de\/demo\"><span class=\"initial text\">Demo anfordern<\/span><span class=\"background-text\">Demo anfordern<\/span><span class=\"hovered text\">Demo anfordern<\/span><\/a>                                                <\/div>\n                                                                                                                        <\/div>\n                                                            <\/div>\n                        <\/div>\n                                                    <div class=\"col-lg-5\">\n                                                                    <div class=\"hero-image\">\n                                        <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/11\/Expand-to-new-Markets_hero_1010x1080.png\" alt=\"\">\n                                    <\/div>\n                                \n                                                            <\/div>\n                                            <\/div>\n\n                        <\/div>\n<\/section>  \n\n\n\n<nav id=\"content-subnav-block_afacad1351c20f8a47ff2a22c138ed92\" class=\"subnav\">\n  <div class=\"container-xl\">\n    <div class=\"row\">\n      <div class=\"col-12\">\n        <div class=\"subnav-inner\">\n                      <ul class=\"subnav-list\">\n                              <li class=\"subnav-item \">\n                    <a href=\"https:\/\/www.akeneo.com\/de\/supplier-data-onboarding-solutions-akeneo\/\" class=\"subnav-link\">Onboarding von Lieferanten                                          <\/a>\n                <\/li>\n                              <li class=\"subnav-item active\">\n                    <a href=\"https:\/\/www.akeneo.com\/de\/expand-to-new-segments\/\" class=\"subnav-link\">Erweitern Sie in neue geografische M\u00e4rkte und Marktsegmente                                          <\/a>\n                <\/li>\n                              <li class=\"subnav-item \">\n                    <a href=\"https:\/\/www.akeneo.com\/de\/pim-brand-values\/\" class=\"subnav-link\">Markenwert und Nachhaltigkeit                                          <\/a>\n                <\/li>\n                              <li class=\"subnav-item \">\n                    <a href=\"https:\/\/www.akeneo.com\/de\/pim-data-regulations\/\" class=\"subnav-link\">Einhaltung von Vorschriften                                          <\/a>\n                <\/li>\n                          <\/ul>\n                  <\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/nav>\n\n\n<section id=\"logos-block_31c5478640854feddbcefd6243fc2c5e\" class=\"py-1 py-md-2\">\n  <div class=\"container\">\n    <div class=\"row\">\n      <div class=\"col-12\">\n                          <div class=\"text-editor fs-md text-center mb-4 text-primary-blackstar fw-normal\">\n            <p><span style=\"font-weight: 400;\">F\u00fchrende Marken vertrauen auf Akeneo, um ihr Wachstum voranzutreiben und mit Zuversicht in neue M\u00e4rkte zu expandieren.<\/span><\/p>\n          <\/div>\n              <\/div>\n    <\/div>\n\n    \n                <div class=\"logos\">    \n        <div class=\"logo-carousel\">\n                                  <img decoding=\"async\" class=\"logo-card-image\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/11\/logo-mondial-tissus@2x.png\" alt=\"\">\n                                      <img decoding=\"async\" class=\"logo-card-image\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2021\/02\/logo-grundfos@2x.png\" alt=\"\">\n                                      <img decoding=\"async\" class=\"logo-card-image\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2021\/11\/Logo_Sephora_Black.png\" alt=\"\">\n                                      <img decoding=\"async\" class=\"logo-card-image\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2021\/02\/logo-slv@2x.png\" alt=\"\">\n                                      <img decoding=\"async\" class=\"logo-card-image\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2021\/02\/logo-babolat@2x.png\" alt=\"\">\n                                      <img decoding=\"async\" class=\"logo-card-image\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2023\/03\/logo-karl_lagerfeld@2x.png\" alt=\"\">\n                                      <img decoding=\"async\" class=\"logo-card-image\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2023\/01\/2021-Bristol_baseline-1.png\" alt=\"\">\n                                      <img decoding=\"async\" class=\"logo-card-image\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2023\/03\/Wavin_logo.svg.png\" alt=\"\">\n                      <\/div>\n        <div class=\"logo-carousel\">\n                                  <img decoding=\"async\" class=\"logo-card-image\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/11\/logo-mondial-tissus@2x.png\" alt=\"\">\n                                      <img decoding=\"async\" class=\"logo-card-image\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2021\/02\/logo-grundfos@2x.png\" alt=\"\">\n                                      <img decoding=\"async\" class=\"logo-card-image\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2021\/11\/Logo_Sephora_Black.png\" alt=\"\">\n                                      <img decoding=\"async\" class=\"logo-card-image\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2021\/02\/logo-slv@2x.png\" alt=\"\">\n                                      <img decoding=\"async\" class=\"logo-card-image\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2021\/02\/logo-babolat@2x.png\" alt=\"\">\n                                      <img decoding=\"async\" class=\"logo-card-image\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2023\/03\/logo-karl_lagerfeld@2x.png\" alt=\"\">\n                                      <img decoding=\"async\" class=\"logo-card-image\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2023\/01\/2021-Bristol_baseline-1.png\" alt=\"\">\n                                      <img decoding=\"async\" class=\"logo-card-image\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2023\/03\/Wavin_logo.svg.png\" alt=\"\">\n                      <\/div>\n      <\/div>\n            <\/div><\/section>\n\n\n<section id=\"content-block_8e2a79f9de67b45db0d18f50388e8201\" class=\"py-6 py-md-8 \">\n    <div class=\"container\">\n        <div class=\"row justify-content-between align-items-center g-3 \">\n            <div class=\"col-lg-6\">\n                <div class=\"w-lg-70 mx-auto\">\n                                            <h2 class=\"text-primary-blackstar\">Ein zentraler Ansatz, um Konsistenz in jedem Markt zu gew\u00e4hrleisten<\/h2>\n                    \n                    \n                    <div class=\"text-editor fs-md text-primary-blackstar\">\n                                                    <p><span style=\"font-weight: 400;\">Die Expansion in neue M\u00e4rkte sollte nicht mit zerstreuten oder veralteten Produktinformationen verbunden sein.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Das manuelle Verwalten von Produktdaten kann den Expansionsprozess verlangsamen und zu Inkonsistenzen f\u00fchren, die Kunden verwirren und das Wachstum behindern.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Mit der zentralisierten Product Information Management (PIM)-Plattform von Akeneo k\u00f6nnen Marken eine einzige, verl\u00e4ssliche Quelle f\u00fcr alle Produktdaten schaffen, die sich m\u00fchelos auf allen M\u00e4rkten skalieren l\u00e4sst.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dieser Ansatz verbessert nicht nur die Effizienz, sondern stellt auch sicher, dass alle Teams mit genauen und aktuellen Produktdaten arbeiten, wodurch Konsistenz und Markenvertrauen in allen Regionen gef\u00f6rdert werden<\/span><\/p>\n                                                                    <\/div>\n                                                                                <\/div>\n            <\/div>\n                            <div class=\"col-lg-6 text-center\">\n                                            <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/11\/Expand-to-new-Markets_Centralized-Approach_1200x1200-1200x1200.png\" alt=\"\">\n                    \n                                    <\/div>\n                    <\/div>\n    <\/div>\n<\/section>\n\n\n\n<section id=\"content-block_d8af81a7e09c72ca6383ed3a55acca0e\" class=\"py-6 py-md-8 \">\n    <div class=\"container\">\n        <div class=\"row justify-content-between align-items-center g-3 flex-lg-row-reverse\">\n            <div class=\"col-lg-6\">\n                <div class=\"w-lg-70 mx-auto\">\n                                            <h2 class=\"text-primary-blackstar\">Den st\u00e4ndig wechselnden regulatorischen und operativen Anforderungen immer einen Schritt voraus sein<\/h2>\n                    \n                    \n                    <div class=\"text-editor fs-md text-primary-blackstar\">\n                                                    <p><span style=\"font-weight: 400;\">Jeder Markt hat seine eigenen Vorschriften und operativen Standards, von Kennzeichnungsanforderungen bis hin zu Produktsicherheitsgesetzen.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Die Einhaltung dieser Standards erfordert pr\u00e4zise und aktuelle Produktinformationen, was bei manueller Verwaltung schnell zu einer komplexen Herausforderung werden kann.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Akeneo Product Cloud hilft Unternehmen, die Compliance zu gew\u00e4hrleisten, indem sie wichtige Daten zentralisiert und Werkzeuge bereitstellt, um Produktinformationen f\u00fcr jeden Markt zu verwalten und anzupassen.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So k\u00f6nnen Marken sich mit Vertrauen und Leichtigkeit durch sich st\u00e4ndig \u00e4ndernde Vorschriften navigieren und sicherstellen, dass jedes Produkt den lokalen Gesetzen und Standards entspricht, ohne dabei mit einem hohen Arbeitsaufwand belastet zu werden.<\/span><\/p>\n                                                                    <\/div>\n                                                                                <\/div>\n            <\/div>\n                            <div class=\"col-lg-6 text-center\">\n                                            <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/11\/Expand-to-new-Markets_Ever-Changing-Regulatory_1200x1200-1200x1195.png\" alt=\"\">\n                    \n                                    <\/div>\n                    <\/div>\n    <\/div>\n<\/section>\n\n\n\n<section id=\"content-block_585093d845a0265773c1b5163d4d4259\" class=\"py-6 py-md-8 \">\n    <div class=\"container\">\n        <div class=\"row justify-content-between align-items-center g-3 \">\n            <div class=\"col-lg-6\">\n                <div class=\"w-lg-70 mx-auto\">\n                                            <h2 class=\"text-primary-blackstar\">Produktinformationen lokal anpassen, um regionale Vorlieben und Standards zu erf\u00fcllen<\/h2>\n                    \n                    \n                    <div class=\"text-editor fs-md text-primary-blackstar\">\n                                                    <p><span style=\"font-weight: 400;\">Erfolgreiche Marktexpansion geht \u00fcber \u00dcbersetzungen hinaus; sie erfordert die Anpassung von Produktdaten an lokale Standards, Vorlieben und Ma\u00dfeinheiten. Verschiedene Regionen k\u00f6nnen eigene Gr\u00f6\u00dfenstandards, W\u00e4hrungen oder Ma\u00dfeinheiten verwenden, und das Nichteinhalten dieser Standards kann ein Kaufhindernis darstellen. Akeneo vereinfacht die Lokalisierung, indem es Werkzeuge bietet, mit denen Marken Produktinformationen anpassen k\u00f6nnen \u2013 sei es eine lokale Gr\u00f6\u00dfentabelle oder eine regionsspezifische Beschreibung \u2013 und so sicherstellen, dass jeder Kunde eine vertraute und relevante Produkterfahrung erh\u00e4lt. Diese Anpassungsf\u00e4higkeit verbessert nicht nur das Kundenverst\u00e4ndnis, sondern steigert auch die Konversionen, indem sie die Kunden genau dort abholt, wo sie sich befinden.<\/span><\/p>\n                                                                    <\/div>\n                                                                                <\/div>\n            <\/div>\n                            <div class=\"col-lg-6 text-center\">\n                                            <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/11\/Localizing-Product-Information_Ever-Changing-Regulatory_1200x1200-1200x1196.png\" alt=\"\">\n                    \n                                    <\/div>\n                    <\/div>\n    <\/div>\n<\/section>\n\n\n\n  <section class=\"py-6 py-md-8  content-with-icons\">\n    <div class=\"container\">\n        <div class=\"row\">\n                            <div class=\"row\">\n                    <div class=\"col-xxl-10 mx-xxl-auto\">\n                                                    <div class=\"text-center mb-6\">\n                                <h2 class=\"mb-0 text-primary-blackstar fw-medium\">Wichtige Funktionen der Akeneo Product Cloud<\/h2>\n                            <\/div>\n                        \n                        \n                                            <\/div>\n                <\/div>\n                    <\/div>\n        <div class=\"row align-items-center justify-content-between \">\n            <div class=\"col-lg-5\">\n\n                \n                                    <div class=\"vstack gap-3\">\n                                                    <div>\n                                <div class=\"icon-card icon-card-horizontal\">\n                                                                            <div class=\"icon-card-image\">\n                                            <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/07\/akeneo-icon-reference@2x.svg\" alt=\"\">\n                                        <\/div>\n                                                                        <div class=\"icon-card-content\">\n                                                                                    <h6 class=\"icon-card-title text-primary-blackstar fw-medium\">Referenzentit\u00e4ten<\/h6>\n                                                                                                                            <div class=\"icon-card-description text-primary-blackstar\"><p><span style=\"font-weight: 400;\">Erstellen Sie anpassbare Informationspakete \u2013 wie Markengeschichten oder Nachhaltigkeitsdetails \u2013, die f\u00fcr verschiedene Kan\u00e4le und Regionen wiederverwendet und personalisiert werden k\u00f6nnen<\/span><\/p>\n<\/div>\n                                                                                                                    <\/div>\n                                <\/div>\n                            <\/div>\n                                                    <div>\n                                <div class=\"icon-card icon-card-horizontal\">\n                                                                            <div class=\"icon-card-image\">\n                                            <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/07\/akeneo-icon-edit@2x.svg\" alt=\"\">\n                                        <\/div>\n                                                                        <div class=\"icon-card-content\">\n                                                                                    <h6 class=\"icon-card-title text-primary-blackstar fw-medium\">Familien Templates<\/h6>\n                                                                                                                            <div class=\"icon-card-description text-primary-blackstar\"><p><span style=\"font-weight: 400;\">Bietet einen vereinfachten Ansatz zur Anreicherung, indem den Teams die wichtigsten Produktattribute f\u00fcr schnellen Zugriff und Updates angezeigt werden.<\/span><\/p>\n<\/div>\n                                                                                                                    <\/div>\n                                <\/div>\n                            <\/div>\n                                                    <div>\n                                <div class=\"icon-card icon-card-horizontal\">\n                                                                            <div class=\"icon-card-image\">\n                                            <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/07\/akeneo-icon-print@2x.svg\" alt=\"\">\n                                        <\/div>\n                                                                        <div class=\"icon-card-content\">\n                                                                                    <h6 class=\"icon-card-title text-primary-blackstar fw-medium\">\u00dcbersetzung und Lokalisierung<\/h6>\n                                                                                                                            <div class=\"icon-card-description text-primary-blackstar\"><p><span style=\"font-weight: 400;\">Die KI-unterst\u00fctzte Anreicherung und \u00dcbersetzungen in Akeneo PIM sowie Apps aus dem Akeneo App Store vereinfachen den \u00dcbersetzungs- und Lokalisierungsprozess und verringern die Abh\u00e4ngigkeit von externen Agenturen.<\/span><\/p>\n<\/div>\n                                                                                                                    <\/div>\n                                <\/div>\n                            <\/div>\n                                                    <div>\n                                <div class=\"icon-card icon-card-horizontal\">\n                                                                            <div class=\"icon-card-image\">\n                                            <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/07\/akeneo-icon-workflow@2x.svg\" alt=\"\">\n                                        <\/div>\n                                                                        <div class=\"icon-card-content\">\n                                                                                    <h6 class=\"icon-card-title text-primary-blackstar fw-medium\">\u00dcberpr\u00fcfungs-Workflows<\/h6>\n                                                                                                                            <div class=\"icon-card-description text-primary-blackstar\"><p><span style=\"font-weight: 400;\">Validiert und \u00fcberpr\u00fcft Produktdaten durch strukturierte Workflows, bevor sie auf den Kan\u00e4len live geschaltet werden.<\/span><\/p>\n<\/div>\n                                                                                                                    <\/div>\n                                <\/div>\n                            <\/div>\n                                            <\/div>\n                            <\/div>\n\n                            <div class=\"col-lg-6 text-center image-block\">\n                                            <figure class=\"mb-0\">\n                            <img decoding=\"async\"  src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/11\/Akeneo-Product-Cloud_key-features_1200x1200.png\" alt=\"\">\n                                                    <\/figure>\n                    \n                                    <\/div>\n                    <\/div>\n    <\/div>\n<\/section>  \n\n\n<section id=\"assets-articles-block_2e66d8d10cdb59098348c7fe457a91ec\" class=\"py-6 py-md-8 \">\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-12\">\n                <div class=\"mb-4 \">\n                                            <h2 class=\"mb-0 text-primary-blackstar\">Verwandter Inhalt<\/h2>\n                    \n                                                        <\/div>\n            <\/div>\n        <\/div>\n                    <div class=\"row row-cols-lg-3 g-3\">\n                                    <div>\n    <div class=\"article-card  p-0\">\n        <div class=\"article-card-image \">\n            <img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2023\/05\/AdobeStock_558672396_Editorial_Use_Only-scaled-e1687184659549.jpeg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" \/>        <\/div>\n        <div class=\"article-card-content\">\n            \n            <h4 class=\"article-card-title text-primary-blackstar\">How Mondial Tissus Leveraged AI and Product Information to Accelerate Expansion, Time-to-Market, and Productivity<\/h4>\n\n                            <p class=\"article-card-excerpt text-primary-blackstar\">\n                    Discover how the French leader in fabric sales utilized AI and Akeneo\u2019s product information&#8230;                <\/p>\n                        <a href=\"https:\/\/www.akeneo.com\/blog\/mondial-tissus-akeneo-pim\/\" class=\"article-card-link stretched-link\"><span class=\"hidden-text\"><\/span><\/a>\n        <\/div>\n    <\/div>\n<\/div>                                    <div>\n    <div class=\"article-card  p-0\">\n        <div class=\"article-card-image \">\n            <img loading=\"lazy\" decoding=\"async\" width=\"501\" height=\"501\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2022\/04\/akeneo-ico-award-leadership.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" srcset=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2022\/04\/akeneo-ico-award-leadership.png 501w, https:\/\/www.akeneo.com\/wp-content\/uploads\/2022\/04\/akeneo-ico-award-leadership-150x150.png 150w\" sizes=\"auto, (max-width: 501px) 100vw, 501px\" \/>        <\/div>\n        <div class=\"article-card-content\">\n            \n            <h4 class=\"article-card-title text-primary-blackstar\">And the Leadership Award goes to\u2026<\/h4>\n\n                            <p class=\"article-card-excerpt text-primary-blackstar\">\n                    Discover the success story of Azelis, a worldwide leader in specialty chemicals in animal&#8230;                <\/p>\n                        <a href=\"https:\/\/www.akeneo.com\/blog\/and-the-leadership-award-goes-to\/\" class=\"article-card-link stretched-link\"><span class=\"hidden-text\"><\/span><\/a>\n        <\/div>\n    <\/div>\n<\/div>                                    <div>\n    <div class=\"article-card  p-0\">\n        <div class=\"article-card-image \">\n            <img loading=\"lazy\" decoding=\"async\" width=\"1365\" height=\"510\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2021\/11\/Babolat_NEWS-Banniere_1365x510_PureDrive21.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" \/>        <\/div>\n        <div class=\"article-card-content\">\n            \n            <h4 class=\"article-card-title text-primary-blackstar\">Babolat<\/h4>\n\n                            <p class=\"article-card-excerpt\"><\/p>\n                        <a href=\"https:\/\/www.akeneo.com\/customer-story\/babolat\/\" class=\"article-card-link stretched-link\"><span class=\"hidden-text\"><\/span><\/a>\n        <\/div>\n    <\/div>\n<\/div>                            <\/div>\n            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