{"id":56935,"date":"2024-11-14T11:32:41","date_gmt":"2024-11-14T11:32:41","guid":{"rendered":"https:\/\/www.akeneo.com\/?page_id=56935"},"modified":"2025-08-07T09:26:17","modified_gmt":"2025-08-07T09:26:17","slug":"digitize-offline-businesses","status":"publish","type":"page","link":"https:\/\/www.akeneo.com\/de\/digitize-offline-businesses\/","title":{"rendered":"Digitize Offline Businesses"},"content":{"rendered":"\n  <section class=\"hero hero-light  \" >\n    <div class=\"container\">\n                            <div class=\"row justify-content-between align-items-center g-3\">\n                        <div class=\"col-lg-6\">\n                            <div class=\"hero-content\">\n                                                                \n                                \n                                                                    <h1 class=\"hero-title\">Ver\u00e4ndern Sie die Art und Weise, wie Ihr Unternehmen im Zeitalter der digitalen Transformation Gesch\u00e4fte macht<\/h1>\n                                                                                                    <div class=\"hero-text\">\n                                        <p><span style=\"font-weight: 400;\">Der B2B-Ansatz war gepr\u00e4gt von pers\u00f6nlichen Interaktionen, langwierigen Verhandlungen und Verkaufszyklen sowie einer starken Abh\u00e4ngigkeit von etablierten Beziehungen. Gehen Sie mit einer digitalen Verkaufsstrategie in die Zukunft, die K\u00e4ufer dort abholt, wo sie sind, und den Umsatz steigert.<\/span><\/p>\n                                    <\/div>\n                                                                                            <\/div>\n                        <\/div>\n                                                    <div class=\"col-lg-5\">\n                                                                    <div class=\"hero-image\">\n                                        <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2022\/01\/web-assets-solutions-digital-transformation-hero@2x-1-1123x1200.png\" alt=\"\">\n                                    <\/div>\n                                \n                                                            <\/div>\n                                            <\/div>\n\n                        <\/div>\n<\/section>  \n\n\n\n<nav id=\"content-subnav-block_ecbbd714e79314e15024fea97fbf39c5\" class=\"subnav\">\n  <div class=\"container-xl\">\n    <div class=\"row\">\n      <div class=\"col-12\">\n        <div class=\"subnav-inner\">\n                      <ul class=\"subnav-list\">\n                              <li class=\"subnav-item active\">\n                    <a href=\"https:\/\/www.akeneo.com\/de\/digitize-offline-businesses\/\" class=\"subnav-link\">Digitalisieren Sie Offline-Gesch\u00e4fte                                          <\/a>\n                <\/li>\n                              <li class=\"subnav-item \">\n                    <a href=\"https:\/\/www.akeneo.com\/de\/composable-commerce\/\" class=\"subnav-link\">Composable Commerce                                          <\/a>\n                <\/li>\n                              <li class=\"subnav-item \">\n                    <a href=\"https:\/\/www.akeneo.com\/de\/migration-der-commerce-plattform\/\" class=\"subnav-link\">Migration auf eine Commerce-Plattform                                          <\/a>\n                <\/li>\n                          <\/ul>\n                  <\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/nav>\n\n\n<section id=\"logos-block_943b531767f909fd214bedf54aac92e0\" class=\"py-1 py-md-2\">\n  <div class=\"container\">\n    <div class=\"row\">\n      <div class=\"col-12\">\n                          <div class=\"text-editor fs-md text-center mb-4 text-primary-blackstar fw-normal\">\n            <p><span style=\"font-weight: 400;\">Leading Enterprises Choose Akeneo to Support their Digital Transformation<\/span><\/p>\n          <\/div>\n              <\/div>\n    <\/div>\n\n    \n                <div class=\"logos\">    \n        <div class=\"logo-carousel\">\n                                  <img decoding=\"async\" class=\"logo-card-image\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2019\/01\/logo-slv@2x-2.png\" alt=\"\">\n                                      <img decoding=\"async\" class=\"logo-card-image\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2021\/07\/logo-staples-2@2x.png\" alt=\"\">\n                                      <img decoding=\"async\" class=\"logo-card-image\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2020\/07\/logo-melchioni-ready@2x.png\" alt=\"\">\n                                      <img decoding=\"async\" class=\"logo-card-image\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/09\/logo-middleby@2x.png\" alt=\"\">\n                                      <img decoding=\"async\" class=\"logo-card-image\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2023\/03\/BENSONS_LOGO_MASTER_RGB_REVERSED-1536px-x-649px_phot-1.jpg\" alt=\"\">\n                                      <img decoding=\"async\" class=\"logo-card-image\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2017\/09\/logo-groupe-rg@2x-1.png\" alt=\"\">\n                                      <img decoding=\"async\" class=\"logo-card-image\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2021\/02\/logo-polyco-healthline@2x.png\" alt=\"\">\n                      <\/div>\n        <div class=\"logo-carousel\">\n                                  <img decoding=\"async\" class=\"logo-card-image\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2019\/01\/logo-slv@2x-2.png\" alt=\"\">\n                                      <img decoding=\"async\" class=\"logo-card-image\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2021\/07\/logo-staples-2@2x.png\" alt=\"\">\n                                      <img decoding=\"async\" class=\"logo-card-image\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2020\/07\/logo-melchioni-ready@2x.png\" alt=\"\">\n                                      <img decoding=\"async\" class=\"logo-card-image\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/09\/logo-middleby@2x.png\" alt=\"\">\n                                      <img decoding=\"async\" class=\"logo-card-image\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2023\/03\/BENSONS_LOGO_MASTER_RGB_REVERSED-1536px-x-649px_phot-1.jpg\" alt=\"\">\n                                      <img decoding=\"async\" class=\"logo-card-image\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2017\/09\/logo-groupe-rg@2x-1.png\" alt=\"\">\n                                      <img decoding=\"async\" class=\"logo-card-image\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2021\/02\/logo-polyco-healthline@2x.png\" alt=\"\">\n                      <\/div>\n      <\/div>\n            <\/div><\/section>\n\n\n<section id=\"cards-block_f9b53aeea04c4876b50ec9197fd9cb5f\" class=\" py-6 py-md-8 bg-light \">\n  \n  <div class=\"container\">\n          <div class=\"row\">\n        <div class=\"col-md-10 col-lg-8 mx-md-auto\">\n          <div class=\" text-center mb-4\">\n                          <h2 class=\"mb-0 text-primary-blackstar\">Was ist digitale Transformation und warum ist sie so wichtig?<\/h2>\n                                      <div class=\"text-editor fs-md mt-2\">\n                <p><span style=\"font-weight: 400;\">Digital transformation is about shifting from traditional, catalog-based operations to a dynamic, online approach that meets today\u2019s buyer expectations. Instead of printing annual catalogs, businesses can update products instantly, connect with customers online, and offer a seamless, 24\/7 shopping experience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This shift is essential as more buyers prefer to shop online and expect up-to-date, accessible information across channels. Embracing digital tools not only meets these needs but also strengthens customer loyalty, boosts sales, and keeps businesses competitive in a fast-paced market.<\/span><\/p>\n              <\/div>\n                      <\/div>\n        <\/div>\n      <\/div>\n              <div class=\"row justify-content-center g-3 row-cols-lg-3\">\n                  <div>\n            <div class=\"basic-card  \">\n                              <div class=\"basic-card-image\" style=\"max-width:\">\n                  <img decoding=\"async\"  src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/09\/card_icon_Analytics@2x.png\" alt=\"\">\n                <\/div>\n                            <div class=\"basic-card-content\">\n                                  <h4 class=\"basic-card-title\">\n                    CX &#038; Sales                                      <\/h4>\n                                                <div class=\"basic-card-text\">\n                                      <p><span style=\"font-weight: 400;\">Process orders faster, create quotes, and increase average order value thanks to self-service buying portals, and up-to-date product information and assets.<\/span><\/p>\n                                                    <\/div>\n\n\n                              <\/div>\n            <\/div>\n          <\/div>\n                  <div>\n            <div class=\"basic-card  \">\n                              <div class=\"basic-card-image\" style=\"max-width:\">\n                  <img decoding=\"async\"  src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/09\/web-assets-teams-internal-operations.png\" alt=\"\">\n                <\/div>\n                            <div class=\"basic-card-content\">\n                                  <h4 class=\"basic-card-title\">\n                    IT &#038; Operations                                      <\/h4>\n                                                <div class=\"basic-card-text\">\n                                      <p><span style=\"font-weight: 400;\">Create a single source of truth for product information that is purpose-built to manage complex product catalogs and connect with new and existing systems.<\/span><\/p>\n                                                    <\/div>\n\n\n                              <\/div>\n            <\/div>\n          <\/div>\n                  <div>\n            <div class=\"basic-card  \">\n                              <div class=\"basic-card-image\" style=\"max-width:\">\n                  <img decoding=\"async\"  src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/09\/card_icon_Team@2x.png\" alt=\"\">\n                <\/div>\n                            <div class=\"basic-card-content\">\n                                  <h4 class=\"basic-card-title\">\n                    F\u00fchrungskr\u00e4fte                                      <\/h4>\n                                                <div class=\"basic-card-text\">\n                                      <p><span style=\"font-weight: 400;\">Grow sales and increase employee satisfaction by leading your company into the digital age of B2B buying.<\/span><\/p>\n                                                    <\/div>\n\n\n                              <\/div>\n            <\/div>\n          <\/div>\n              <\/div>\n              <div class=\"mt-3 text-center\">\n              <\/div>\n      <\/div>\n<\/section>\n\n\n\n  <section class=\"py-6 py-md-8  content-with-icons\">\n    <div class=\"container\">\n        <div class=\"row\">\n                            <div class=\"row\">\n                    <div class=\"col-xxl-10 mx-xxl-auto\">\n                                                    <div class=\"text-center mb-6\">\n                                <h2 class=\"mb-0 text-primary-blackstar fw-medium\">Wichtige Vorteile der Nutzung einer Product Cloud f\u00fcr die digitale Transformation<\/h2>\n                            <\/div>\n                        \n                        \n                                            <\/div>\n                <\/div>\n                    <\/div>\n        <div class=\"row align-items-center justify-content-between \">\n            <div class=\"col-lg-5\">\n\n                \n                                    <div class=\"vstack gap-3\">\n                                                    <div>\n                                <div class=\"icon-card icon-card-horizontal\">\n                                                                            <div class=\"icon-card-image\">\n                                            <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/07\/akeneo-icon-increase-conversion@2x.svg\" alt=\"\">\n                                        <\/div>\n                                                                        <div class=\"icon-card-content\">\n                                                                                    <h6 class=\"icon-card-title text-primary-blackstar fw-medium\">Umsatzsteigerung<\/h6>\n                                                                                                                            <div class=\"icon-card-description text-primary-blackstar\"><p><span style=\"font-weight: 400;\">Digitale Produkterlebnisse erleichtern es K\u00e4ufern, Informationen zu finden und schnelle, fundierte Kaufentscheidungen zu treffen.<\/span><\/p>\n<\/div>\n                                                                                                                    <\/div>\n                                <\/div>\n                            <\/div>\n                                                    <div>\n                                <div class=\"icon-card icon-card-horizontal\">\n                                                                            <div class=\"icon-card-image\">\n                                            <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/07\/akeneo-icon-reduce@2x.svg\" alt=\"\">\n                                        <\/div>\n                                                                        <div class=\"icon-card-content\">\n                                                                                    <h6 class=\"icon-card-title text-primary-blackstar fw-medium\">Kostenreduktion<\/h6>\n                                                                                                                            <div class=\"icon-card-description text-primary-blackstar\"><p><span style=\"font-weight: 400;\">Mit einer effektiven digitalen B2B-Commerce-Strategie k\u00f6nnen Unternehmen die Kosten des Offline-Verkaufs senken und gleichzeitig Produktivit\u00e4t und Rentabilit\u00e4t steigern.<\/span><\/p>\n<\/div>\n                                                                                                                    <\/div>\n                                <\/div>\n                            <\/div>\n                                                    <div>\n                                <div class=\"icon-card icon-card-horizontal\">\n                                                                            <div class=\"icon-card-image\">\n                                            <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/07\/akeneo-icon-quality@2x.svg\" alt=\"\">\n                                        <\/div>\n                                                                        <div class=\"icon-card-content\">\n                                                                                    <h6 class=\"icon-card-title text-primary-blackstar fw-medium\">Kundenbindung verbessern<\/h6>\n                                                                                                                            <div class=\"icon-card-description text-primary-blackstar\"><p><span style=\"font-weight: 400;\">Schnelle, relevante Interaktionen mit K\u00e4ufern sorgen f\u00fcr wiederkehrende Gesch\u00e4fte und st\u00e4rken die Kundenbindung, dank vollst\u00e4ndigem, umfassendem Zugang zu Einkaufsportalen.<\/span><\/p>\n<\/div>\n                                                                                                                    <\/div>\n                                <\/div>\n                            <\/div>\n                                                    <div>\n                                <div class=\"icon-card icon-card-horizontal\">\n                                                                            <div class=\"icon-card-image\">\n                                            <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/07\/akeneo-icon-productivity@2x.svg\" alt=\"\">\n                                        <\/div>\n                                                                        <div class=\"icon-card-content\">\n                                                                                    <h6 class=\"icon-card-title text-primary-blackstar fw-medium\">Produktivit\u00e4t steigern<\/h6>\n                                                                                                                            <div class=\"icon-card-description text-primary-blackstar\"><p><span style=\"font-weight: 400;\">Teams k\u00f6nnen Kundenanfragen leichter bearbeiten, Bestellungen und Angebote schnell abwickeln und sich von Auftragsabwicklern zu Umsatztreibern entwickeln.<\/span><\/p>\n<\/div>\n                                                                                                                    <\/div>\n                                <\/div>\n                            <\/div>\n                                                    <div>\n                                <div class=\"icon-card icon-card-horizontal\">\n                                                                            <div class=\"icon-card-image\">\n                                            <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/07\/akeneo-icon-marketplace@2x.svg\" alt=\"\">\n                                        <\/div>\n                                                                        <div class=\"icon-card-content\">\n                                                                                    <h6 class=\"icon-card-title text-primary-blackstar fw-medium\">Marktreichweite erweitern<\/h6>\n                                                                                                                            <div class=\"icon-card-description text-primary-blackstar\"><p><span style=\"font-weight: 400;\">Verkaufen Sie \u00fcberall dort, wo Ihre K\u00e4ufer kaufen \u2013 sei es online, per Mobilger\u00e4t oder Tablet \u2013 und erschlie\u00dfen Sie neue Marktpl\u00e4tze.<\/span><\/p>\n<\/div>\n                                                                                                                    <\/div>\n                                <\/div>\n                            <\/div>\n                                                    <div>\n                                <div class=\"icon-card icon-card-horizontal\">\n                                                                            <div class=\"icon-card-image\">\n                                            <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/07\/akeneo-icon-project@2x.svg\" alt=\"\">\n                                        <\/div>\n                                                                        <div class=\"icon-card-content\">\n                                                                                    <h6 class=\"icon-card-title text-primary-blackstar fw-medium\">Wettbewerbsf\u00e4hig und relevant bleiben<\/h6>\n                                                                                                                            <div class=\"icon-card-description text-primary-blackstar\"><p><span style=\"font-weight: 400;\">Ein Online-Gesch\u00e4ft erm\u00f6glicht es Unternehmen, sich schnell an sich wandelnde M\u00e4rkte und Kundenbed\u00fcrfnisse anzupassen und dabei hochskalierbar zu bleiben.<\/span><\/p>\n<\/div>\n                                                                                                                    <\/div>\n                                <\/div>\n                            <\/div>\n                                            <\/div>\n                            <\/div>\n\n                            <div class=\"col-lg-6 text-center image-block\">\n                                            <figure class=\"mb-0\">\n                            <img decoding=\"async\"  src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/11\/digitize_offline_business_key_benefits_1200x1200.png\" alt=\"\">\n                                                    <\/figure>\n                    \n                                    <\/div>\n                    <\/div>\n    <\/div>\n<\/section>  \n\n\n\n<section id=\"cards-block_642bb721a869d303999a8b501a6c38a5\" class=\" py-6 py-md-8 bg-light \">\n  \n  <div class=\"container\">\n          <div class=\"row\">\n        <div class=\"col-md-10 col-lg-8 mx-md-auto\">\n          <div class=\" text-center mb-4\">\n                          <h2 class=\"mb-0 text-primary-blackstar\">Unterst\u00fctzung der digitalen Transformation mit der Akeneo Product Cloud<\/h2>\n                                      <div class=\"text-editor fs-md mt-2\">\n                <p><span style=\"font-weight: 400;\">Ver\u00e4ndern Sie die Arbeitsweise Ihres Unternehmens, indem Sie die digitale Transformation und die Zukunft des B2B-Einkaufs annehmen.<\/span><\/p>\n              <\/div>\n                      <\/div>\n        <\/div>\n      <\/div>\n              <div class=\"row justify-content-center g-3 row-cols-lg-3\">\n                  <div>\n            <div class=\"basic-card  \">\n                            <div class=\"basic-card-content\">\n                                  <h4 class=\"basic-card-title\">\n                    Migration der Commerce-Plattform                                      <\/h4>\n                                                <div class=\"basic-card-text\">\n                                      <p><span style=\"font-weight: 400;\">Die Neugestaltung oder Auswahl einer digitalen Commerce-L\u00f6sung ist ein gro\u00dfes Unterfangen, um eine erfolgreiche digitale Transformation sicherzustellen.<\/span><\/p>\n                                                    <\/div>\n\n\n                                  <div class=\"basic-card-link\">\n                    <a class=\"btn btn-primary\" href=\"https:\/\/www.akeneo.com\/de\/digitize-offline-businesses\/\"><span class=\"initial text\">Mehr erfahren<\/span><span class=\"background-text\">Mehr erfahren<\/span><span class=\"hovered text\">Mehr erfahren<\/span><\/a>                  <\/div>\n                              <\/div>\n            <\/div>\n          <\/div>\n                  <div>\n            <div class=\"basic-card  \">\n                            <div class=\"basic-card-content\">\n                                  <h4 class=\"basic-card-title\">\n                    Composable Commerce                                      <\/h4>\n                                                <div class=\"basic-card-text\">\n                                      <p><span style=\"font-weight: 400;\">Setzen Sie auf einen modularen Ansatz f\u00fcr Ihren Tech-Stack, der Ihr Unternehmen agiler und flexibler in der heutigen digitalen Welt macht..<\/span><\/p>\n                                                    <\/div>\n\n\n                                  <div class=\"basic-card-link\">\n                    <a class=\"btn btn-primary\" href=\"https:\/\/www.akeneo.com\/de\/digitize-offline-businesses\/\"><span class=\"initial text\">Mehr erfahren<\/span><span class=\"background-text\">Mehr erfahren<\/span><span class=\"hovered text\">Mehr erfahren<\/span><\/a>                  <\/div>\n                              <\/div>\n            <\/div>\n          <\/div>\n                  <div>\n            <div class=\"basic-card  \">\n                            <div class=\"basic-card-content\">\n                                  <h4 class=\"basic-card-title\">\n                    B2B Manufacturing                                      <\/h4>\n                                                <div class=\"basic-card-text\">\n                                      <p><span style=\"font-weight: 400;\">Hochwertige Produktinformationen er\u00f6ffnen B2B-Herstellern zahlreiche Vorteile.<\/span><\/p>\n                                                    <\/div>\n\n\n                                  <div class=\"basic-card-link\">\n                    <a class=\"btn btn-primary\" href=\"https:\/\/www.akeneo.com\/de\/digitize-offline-businesses\/\"><span class=\"initial text\">Mehr erfahren<\/span><span class=\"background-text\">Mehr erfahren<\/span><span class=\"hovered text\">Mehr erfahren<\/span><\/a>                  <\/div>\n                              <\/div>\n            <\/div>\n          <\/div>\n              <\/div>\n              <div class=\"mt-3 text-center\">\n              <\/div>\n      <\/div>\n<\/section>\n\n\n<section id=\"assets-articles-block_012a8c3529c5dfd55a7a74aecc524121\" class=\"py-6 py-md-8 \">\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-12\">\n                <div class=\"mb-4 \">\n                                            <h2 class=\"mb-0 text-primary-blackstar\">Relevante Informationen<\/h2>\n                    \n                                                        <\/div>\n            <\/div>\n        <\/div>\n                    <div class=\"row row-cols-lg-4 g-3\">\n                                    <div>\n    <div class=\"article-card  p-0\">\n        <div class=\"article-card-image ratio ratio-16x9\">\n            <img loading=\"lazy\" decoding=\"async\" width=\"1361\" height=\"567\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2021\/11\/SLV_Cover_gau_web_.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" \/>        <\/div>\n        <div class=\"article-card-content\">\n            \n            <h4 class=\"article-card-title text-primary-blackstar\">SLV \u2013 Erlebe Licht<\/h4>\n\n                            <p class=\"article-card-excerpt text-primary-blackstar\">\n                    Akeneo bringt neuen Schwung in den Produkt- und Katalogmanagementprozess von SLV.                <\/p>\n                        <a href=\"https:\/\/www.akeneo.com\/de\/customer-story\/slv-erlebe-licht\/\" class=\"article-card-link stretched-link\"><span class=\"hidden-text\"><\/span><\/a>\n        <\/div>\n    <\/div>\n<\/div>                                    <div>\n    <div class=\"article-card  p-0\">\n        <div class=\"article-card-image ratio ratio-16x9\">\n            <img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/09\/AdobeStock_117769244-scaled.jpeg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" srcset=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/09\/AdobeStock_117769244-scaled.jpeg 2560w, https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/09\/AdobeStock_117769244-300x200.jpeg 300w, https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/09\/AdobeStock_117769244-1024x683.jpeg 1024w, https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/09\/AdobeStock_117769244-768x512.jpeg 768w, https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/09\/AdobeStock_117769244-1536x1024.jpeg 1536w, https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/09\/AdobeStock_117769244-2048x1365.jpeg 2048w, https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/09\/AdobeStock_117769244-1200x800.jpeg 1200w, https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/09\/AdobeStock_117769244-800x533.jpeg 800w, https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/09\/AdobeStock_117769244-75x50.jpeg 75w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/>        <\/div>\n        <div class=\"article-card-content\">\n            \n            <h4 class=\"article-card-title text-primary-blackstar\">B2B Goes Digital: What That Means for You<\/h4>\n\n                            <p class=\"article-card-excerpt text-primary-blackstar\">\n                    The B2B industry is undergoing a dramatic shift, driven by the rise of digital sales strategies and&#8230;                <\/p>\n                        <a href=\"https:\/\/www.akeneo.com\/blog\/b2b-goes-digital-what-that-means-for-you\/\" class=\"article-card-link stretched-link\"><span class=\"hidden-text\"><\/span><\/a>\n        <\/div>\n    <\/div>\n<\/div>                                    <div>\n    <div class=\"article-card  p-0\">\n        <div class=\"article-card-image ratio ratio-16x9\">\n            <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2022\/01\/Akeneo_Banner2_DMEXCO_2019_Social_Media.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" \/>        <\/div>\n        <div class=\"article-card-content\">\n            \n            <h4 class=\"article-card-title text-primary-blackstar\">Akeneo auf der #DMEXCO19: ein gro\u00dfes Event wirft seinen Schatten voraus!<\/h4>\n\n                            <p class=\"article-card-excerpt text-primary-blackstar\">\n                    Summer is in full swing, and that can only mean one thing \u2014 it&#8217;s time 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