{"id":55547,"date":"2024-11-07T11:10:36","date_gmt":"2024-11-07T11:10:36","guid":{"rendered":"https:\/\/www.akeneo.com\/?page_id=55547"},"modified":"2024-11-07T11:10:36","modified_gmt":"2024-11-07T11:10:36","slug":"insights-analyze-and-act","status":"publish","type":"page","link":"https:\/\/www.akeneo.com\/de\/insights-analyze-and-act\/","title":{"rendered":"Insights &#8211; Analyze and Act"},"content":{"rendered":"\n  <section class=\"hero hero-light  \" >\n    <div class=\"container\">\n                            <div class=\"row justify-content-between align-items-center g-3\">\n                        <div class=\"col-lg-6\">\n                            <div class=\"hero-content\">\n                                                                \n                                \n                                                                    <h1 class=\"hero-title\">Meistern Sie den Omnichannel-Vertrieb und verfeinern Sie Ihre Strategie mit datengest\u00fctzten Einblicken<\/h1>\n                                                                                                    <div class=\"hero-text\">\n                                        <p><span style=\"font-weight: 400;\">In der heutigen Wettbewerbslandschaft ist es entscheidend, einen klaren \u00dcberblick \u00fcber die Produktleistung \u00fcber alle Kan\u00e4le hinweg zu erhalten.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Mit Akeneo&#8217;s Business Analytics, einem Teil von Akeneo PIM, k\u00f6nnen Sie Schl\u00fcsselmetriken wie Verk\u00e4ufe, Seitenaufrufe und Conversion Rates verfolgen, um Ihre Strategie f\u00fcr Produktanreicherung zu optimieren und das Omnichannel-Wachstum zu f\u00f6rdern.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Versorgen Sie Ihre Teams mit den Erkenntnissen, die sie ben\u00f6tigen, um Ihre PX-Strategie zu vertiefen und der Konkurrenz einen Schritt voraus zu sein.<\/span><\/p>\n                                    <\/div>\n                                                                                            <\/div>\n                        <\/div>\n                                                    <div class=\"col-lg-5\">\n                                                                    <div class=\"hero-image\">\n                                        <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/11\/InsightsActAnalyze_hero_1010x1080.png\" alt=\"\">\n                                    <\/div>\n                                \n                                                            <\/div>\n                                            <\/div>\n\n                        <\/div>\n<\/section>  \n\n\n\n<section id=\"content-block_ce36ad74746569a95b0b5faacc41edbc\" class=\"py-6 py-md-8 \">\n    <div class=\"container\">\n        <div class=\"row justify-content-between align-items-center g-3 \">\n            <div class=\"col-lg-6\">\n                <div class=\"w-lg-70 mx-auto\">\n                                            <h2 class=\"text-primary-blackstar\">Umfassende \u00dcberwachung der Produktleistung<\/h2>\n                    \n                    \n                    <div class=\"text-editor fs-md text-primary-blackstar\">\n                                                    <p><span style=\"font-weight: 400;\">Mit Business Analytics k\u00f6nnen Sie die Leistung Ihrer Produkte sowohl \u00fcber digitale als auch \u00fcber station\u00e4re Kan\u00e4le \u00fcberwachen.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Verfolgen Sie wichtige Kennzahlen wie die Gesamtzahl der Seitenaufrufe, die Add-to-Cart-Rate, die Conversion Rate, die verkauften Einheiten und den Umsatz &#8211; alles \u00fcber ein zentrales Dashboard. Dieser ganzheitliche \u00dcberblick hilft Ihnen zu verstehen, wie Ihre Produktinhalte und -erlebnisse das Engagement und den Umsatz steigern.<\/span><\/p>\n                                                                    <\/div>\n                                                                                <\/div>\n            <\/div>\n                            <div class=\"col-lg-6 text-center\">\n                                            <div class=\"torch-container\">\n                            <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/11\/numberofpageviews_1200x1200.png\" alt=\"\">\n                                                    <\/div>\n                    \n                                    <\/div>\n                    <\/div>\n    <\/div>\n<\/section>\n\n\n\n<section id=\"content-block_779dfae457857d8f44f3688bafa75a77\" class=\"py-6 py-md-8 \">\n    <div class=\"container\">\n        <div class=\"row justify-content-between align-items-center g-3 flex-lg-row-reverse\">\n            <div class=\"col-lg-6\">\n                <div class=\"w-lg-70 mx-auto\">\n                                            <h2 class=\"text-primary-blackstar\">Omnichannel Einblicke<\/h2>\n                    \n                    \n                    <div class=\"text-editor fs-md text-primary-blackstar\">\n                                                    <p><span style=\"font-weight: 400;\">Verabschieden Sie sich vor den Zeiten der fragmentierten Datensilos. Business Analytics bietet eine einheitliche Sicht auf die Leistung Ihrer Produkte \u00fcber bis zu 10 verschiedene Vertriebskan\u00e4le hinweg, so dass Sie sowohl Online- als auch Offline-Strategien optimieren k\u00f6nnen. Unabh\u00e4ngig davon, ob Ihre Produkte im eCommerce oder im physischen Einzelhandel am besten abschneiden, erhalten Sie die Erkenntnisse, die Sie zur Verbesserung Ihrer Strategie ben\u00f6tigen.<\/span><\/p>\n                                                                    <\/div>\n                                                                                <\/div>\n            <\/div>\n                            <div class=\"col-lg-6 text-center\">\n                                            <div class=\"torch-container\">\n                            <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/11\/revenue_1200x1200.png\" alt=\"\">\n                                                    <\/div>\n                    \n                                    <\/div>\n                    <\/div>\n    <\/div>\n<\/section>\n\n\n\n<section id=\"content-block_0f0e5302d277098a36ecbd33475837c1\" class=\"py-6 py-md-8 \">\n    <div class=\"container\">\n        <div class=\"row justify-content-between align-items-center g-3 \">\n            <div class=\"col-lg-6\">\n                <div class=\"w-lg-70 mx-auto\">\n                                            <h2 class=\"text-primary-blackstar\">Sichere Produktanreicherung<\/h2>\n                    \n                    \n                    <div class=\"text-editor fs-md text-primary-blackstar\">\n                                                    <p><span style=\"font-weight: 400;\">Sie fragen sich, ob sich Ihre Investitionen in 3D-Assets, hochwertige Videos oder KI-generierte Inhalte auszahlen? Mit Business Analytics k\u00f6nnen Sie vergleichen, wie sich angereicherte Produktinhalte auf Umsatz und Engagement auswirken. Treffen Sie fundierte Entscheidungen dar\u00fcber, wo Sie investieren sollten, um die Produktleistung zu maximieren.<\/span><\/p>\n                                                                    <\/div>\n                                                                                <\/div>\n            <\/div>\n                            <div class=\"col-lg-6 text-center\">\n                                            <div class=\"torch-container\">\n                            <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/11\/timetoenrich_1200x1200.png\" alt=\"\">\n                                                    <\/div>\n                    \n                                    <\/div>\n                    <\/div>\n    <\/div>\n<\/section>\n\n\n\n  <section class=\"  pb-6\">\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-xxl-10 mx-xxl-auto\">\n                \n                                \n                \n                \n                    <div class=\"row row-cols-sm-2 row-cols-md-3 row-cols-xl-5 justify-content-center g-2\">\n                                                    <div>\n                                <div class=\"icon-card  text-center\">\n                                                                            <div class=\"icon-card-image\">\n                                            <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/07\/akeneo-icon-raise@2x.svg\" alt=\"\">\n                                        <\/div>\n                                                                                                                <div class=\"icon-card-content\">\n                                                                                            <h6 class=\"icon-card-title\">Erh\u00f6hte Sichtbarkeit<\/h6>\n                                                                                                                                        <div class=\"icon-card-description\"><p><span style=\"font-weight: 400;\">Gewinnen Sie klare Einblicke in die Leistung Ihrer Produktinhalte und wie sie sich auf die Unternehmensziele auswirken.<\/span><\/p>\n<\/div>\n                                                                                    <\/div>\n                                                                    <\/div>\n                            <\/div>\n                                                    <div>\n                                <div class=\"icon-card  text-center\">\n                                                                            <div class=\"icon-card-image\">\n                                            <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/07\/akeneo-icon-quality@2x.svg\" alt=\"\">\n                                        <\/div>\n                                                                                                                <div class=\"icon-card-content\">\n                                                                                            <h6 class=\"icon-card-title\">Fundierte Entscheidungsfindung<\/h6>\n                                                                                                                                        <div class=\"icon-card-description\"><p><span style=\"font-weight: 400;\">Nutzen Sie Daten, um Ihre Product Experience (PX)-Strategien zu optimieren und auf sich ver\u00e4ndernden M\u00e4rkten agil zu bleiben.<\/span><\/p>\n<\/div>\n                                                                                    <\/div>\n                                                                    <\/div>\n                            <\/div>\n                                                    <div>\n                                <div class=\"icon-card  text-center\">\n                                                                            <div class=\"icon-card-image\">\n                                            <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/07\/akeneo-icon-productivity@2x.svg\" alt=\"\">\n                                        <\/div>\n                                                                                                                <div class=\"icon-card-content\">\n                                                                                            <h6 class=\"icon-card-title\">Schneller auf Trends reagieren<\/h6>\n                                                                                                                                        <div class=\"icon-card-description\"><p><span style=\"font-weight: 400;\">Antizipieren Sie Ver\u00e4nderungen in der Marktdynamik und passen Sie Ihren Ansatz proaktiv an.<\/span><\/p>\n<\/div>\n                                                                                    <\/div>\n                                                                    <\/div>\n                            <\/div>\n                                                    <div>\n                                <div class=\"icon-card  text-center\">\n                                                                            <div class=\"icon-card-image\">\n                                            <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/07\/akeneo-icon-marketplace@2x.svg\" alt=\"\">\n                                        <\/div>\n                                                                                                                <div class=\"icon-card-content\">\n                                                                                            <h6 class=\"icon-card-title\">Beteiligung der F\u00fchrungsebene<\/h6>\n                                                                                                                                        <div class=\"icon-card-description\"><p><span style=\"font-weight: 400;\">Zeigen Sie den F\u00fchrungskr\u00e4ften den gesch\u00e4ftlichen Nutzen der PX-Strategie anhand konkreter, datengest\u00fctzter Ergebnisse.<\/span><\/p>\n<\/div>\n                                                                                    <\/div>\n                                                                    <\/div>\n                            <\/div>\n                                                    <div>\n                                <div class=\"icon-card  text-center\">\n                                                                            <div class=\"icon-card-image\">\n                                            <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/07\/akeneo-icon-workflow@2x.svg\" alt=\"\">\n                                        <\/div>\n                                                                                                                <div class=\"icon-card-content\">\n                                                                                            <h6 class=\"icon-card-title\">Vereinfachter Workflow<\/h6>\n                                                                                                                                        <div class=\"icon-card-description\"><p><span style=\"font-weight: 400;\">Sie ben\u00f6tigen nicht mehr mehrere Tools, sondern arbeiten von einer einzigen Plattform aus, um Produktanalysen und Leistung zu verfolgen.<\/span><\/p>\n<\/div>\n                                                                                    <\/div>\n                                                                    <\/div>\n                            <\/div>\n                                            <\/div>\n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>  \n\n\n\n<section class=\"py-6 py-md-8 \">\n        <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-12\">\n                <div class=\"cta px-lg-8 py-3 bg-secondary\">\n                    <div class=\"cta-content\">\n                                                    <h2 class=\"cta-title\">Erleben Sie die Auswirkungen von datengesteuerten Entscheidungen mit Akeneos Business Analytics.<\/h2>\n                                                                            <div class=\"cta-text fs-xl\">\n                                <p>Entdecken Sie, wie dieses leistungsstarke Tool Ihre Produktstrategie ver\u00e4ndern und Ihnen helfen kann, Ihre Gesch\u00e4ftsziele zu erreichen.<\/p>\n                            <\/div>\n                                            <\/div>\n                                            <div class=\"cta-cards\">\n                            <div class=\"row row-cols-md-2 g-2\">\n                                                                    <div>\n                                        <a href=\"\/de\/demo\" class=\"icon-card icon-card-framed icon-card-dark\">\n                                                                                        <div class=\"icon-card-content\">\n                                                <h6 class=\"icon-card-title\">Buchen Sie noch heute eine Live-Demo, um zu sehen, wie Business Analytics Ihre Product Experience verbessern und Ihre Verkaufsleistung \u00fcber alle Kan\u00e4le hinweg steigern kann!<\/h6>\n                                                                                                <span class=\"icon-card-link\">Demo anfordern <svg class=\"svg-icon fs-sm\"><use xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xlink:href=\"https:\/\/www.akeneo.com\/wp-content\/themes\/akeneo\/assets\/sprite\/icons.svg#icon-chevron-right\"><\/use><\/svg><\/span>\n                                            <\/div>\n                                        <\/a>\n                                    <\/div>\n                                                            <\/div>\n                        <\/div>\n                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"","protected":false},"author":46,"featured_media":56637,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":true,"footnotes":""},"class_list":["post-55547","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Insights - Analyze and Act | Akeneo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.akeneo.com\/de\/insights-analyze-and-act\/\" \/>\n<meta property=\"og:locale\" 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