{"id":47997,"date":"2025-07-10T01:00:00","date_gmt":"2025-07-10T01:00:00","guid":{"rendered":"https:\/\/www.akeneo.com\/ai-for-px-2\/"},"modified":"2025-07-09T14:33:37","modified_gmt":"2025-07-09T14:33:37","slug":"ai-for-px","status":"publish","type":"page","link":"https:\/\/www.akeneo.com\/de\/ai-for-px\/","title":{"rendered":"KI trifft PX"},"content":{"rendered":"\n  <section class=\"hero hero-purple  \" >\n    <div class=\"container\">\n                            <div class=\"row justify-content-between align-items-center g-3\">\n                        <div class=\"col-lg-6\">\n                            <div class=\"hero-content\">\n                                                                \n                                \n                                                                    <h1 class=\"hero-title\">Unlearn eCommerce: Brace for AI<\/h1>\n                                                                                                    <div class=\"hero-text\">\n                                        <p><span style=\"font-weight: 400;\">K\u00fcnstliche Intelligenz ist bereits Realit\u00e4t und ver\u00e4ndert grundlegend, wie wir suchen, einkaufen und mit Marken sowie Produkten interagieren. Von der intelligenten Suche \u00fcber personalisierte Einkaufserlebnisse in Echtzeit bis hin zu virtuellen Assistenten \u2013 K\u00fcnstliche Intelligenz pr\u00e4gt jede Phase der B2C- und B2B-Customer Journey neu.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Doch eine unbequeme Wahrheit bleibt: KI ist nur so gut wie die Daten, die sie nutzt.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Um das volle Potenzial auszusch\u00f6pfen und echte Gesch\u00e4ftsergebnisse zu erzielen, braucht es vor allem<\/span><\/p>\n                                    <\/div>\n                                                                                                    <div class=\"hero-buttons\">\n                                                                                                                                    <div>\n                                                    <a class=\"btn btn-primary btn-lg\" href=\"https:\/\/www.akeneo.com\/white-paper\/the-next-chapter-of-commerce\/\"><span class=\"initial text\">Mehr erfahren<\/span><span class=\"background-text\">Mehr erfahren<\/span><span class=\"hovered text\">Mehr erfahren<\/span><\/a>                                                <\/div>\n                                                                                                                        <\/div>\n                                                            <\/div>\n                        <\/div>\n                                                    <div class=\"col-lg-6\">\n                                \n                                                                    <div class=\"ratio ratio-1x1\">\n                                        <video autoplay muted loop playsinline>\n                                            <source src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2025\/07\/Ai_for_PX_Webpage_Animation_1.webm\" type=\"video\/webm\">\n                                                                                    <\/video>\n                                    <\/div>\n                                                            <\/div>\n                                            <\/div>\n\n                        <\/div>\n<\/section>  \n\n\n\n<section id=\"tabs-block_f19442200f5526c442abf9d513ee5226\" class=\"stats py-md-6 py-4\" data-scroll>\n    <div class=\"container\">\n                    <h2 class=\"heading text-center mb-5\">Wie KI den Handel ver\u00e4ndert<\/h2>\n        \n        \n                    <div class=\"row\">\n                                    <div class=\"col-md-6 col-lg-3\">\n                        <div class=\"stats-wrapper\">\n                            <div class=\"counter-wrap counter-1\">\n                                <div class=\"counter\" data-count=\"17.1\">0<\/div>\n                                                                    <div class=\"counter-text\">Billion<\/div>\n                                                            <\/div>\n                                                            <p class=\"fs-md\">So hoch wird das Marktvolumen f\u00fcr KI im E-Commerce bis 2030 prognostiziert.<\/p>\n                                                    <\/div>\n                    <\/div>\n                                    <div class=\"col-md-6 col-lg-3\">\n                        <div class=\"stats-wrapper\">\n                            <div class=\"counter-wrap counter-2\">\n                                <div class=\"counter\" data-count=\"12\">0<\/div>\n                                                                    <div class=\"counter-text\">%<\/div>\n                                                            <\/div>\n                                                            <p class=\"fs-md\">Unternehmen, die KI aktiv einsetzen, steigern ihren Umsatz durchschnittlich um bis zu 12\u202f%.<\/p>\n                                                    <\/div>\n                    <\/div>\n                                    <div class=\"col-md-6 col-lg-3\">\n                        <div class=\"stats-wrapper\">\n                            <div class=\"counter-wrap counter-3\">\n                                <div class=\"counter\" data-count=\"90\">0<\/div>\n                                                                    <div class=\"counter-text\">%<\/div>\n                                                            <\/div>\n                                                            <p class=\"fs-md\">9 von 10 B2B-Unternehmen setzen bereits KI-Technologien ein oder planen dies konkret.<\/p>\n                                                    <\/div>\n                    <\/div>\n                                    <div class=\"col-md-6 col-lg-3\">\n                        <div class=\"stats-wrapper\">\n                            <div class=\"counter-wrap counter-4\">\n                                <div class=\"counter\" data-count=\"71\">0<\/div>\n                                                                    <div class=\"counter-text\">%<\/div>\n                                                            <\/div>\n                                                            <p class=\"fs-md\">der Verbraucher w\u00fcnschen sich generative KI im Einkaufserlebnis.<\/p>\n                                                    <\/div>\n                    <\/div>\n                            <\/div>\n            <\/div>\n<\/section>\n\n\n  \n<section id=\"tab-cards\"  class=\"py-6 py-md-8 background-gradient\">\n    <div class=\"container\">\n        <div class=\"text-center mb-6\">\n                            <h2 class=\"mb-0 text-light position-relative\">Die Rolle der KI im Handel<\/h2>\n                        \n                            <div class=\"text-editor fs-md text-type-hard mt-2\">\n                    <p><span style=\"font-weight: 400;\">Optimisez l\u2019exp\u00e9rience produit pour booster vos conversions et r\u00e9duire les retours<\/span><\/p>\n                <\/div>\n                    <\/div>\n\n                    <div class=\"cards-tabs position-relative\">\n                <nav>\n                    <div class=\"nav nav-tabs\" id=\"nav-tab\" role=\"tablist\">\n                                            <\/div>\n                <\/nav>\n                <div class=\"tab-content\" id=\"nav-tabContenttabs-block_734b16606619490bcdda1204df232564\">\n                                            <div class=\"tab-pane fade show active\" id=\"tabs-block_734b16606619490bcdda1204df232564-0\" role=\"tabpanel\" tabindex=\"0\">\n\n                            <a data-bs-toggle=\"collapse\" href=\"#collapse-tabs-block_734b16606619490bcdda1204df232564-0\" class=\"px-2 py-1 \" aria-expanded=\"true\">\n                                                            <\/a>\n                            <div id=\"collapse-tabs-block_734b16606619490bcdda1204df232564-0\" class=\"collapse show\" data-bs-parent=\"#nav-tabContenttabs-block_734b16606619490bcdda1204df232564\">\n                                <section class=\"pt-2 pt-lg-5\">\n                                    <div class=\"cards-carousel\">\n                                        <div class=\"swiper\">\n                                            <div class=\"swiper-wrapper\">\n                                                                                                <div class=\"swiper-slide card-wrapper\" data-bg-image=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2025\/07\/Frame-545-scaled.png\">\n                                                    \n                                                    \n                                                    <div class=\"bg-light pinups-bg\">\n                                                                                                                    <h4 class=\"text-center \">Datenerfassung automatisieren<\/h4>\n                                                        \n                                                        \n                                                                                                                    <p class=\"fs-md\">KI vereinfacht die Erfassung von Produktinformationen, indem sie Daten automatisch aus verschiedenen Quellen wie Lieferantenfeeds, Herstellerdatenbanken, Websites sowie aus Bildern oder Dokumenten sammelt. Anschlie\u00dfend identifiziert und extrahiert sie relevante Attribute, erkennt Muster und organisiert eingehende Daten in gro\u00dfem Umfang. Das reduziert den manuellen Aufwand erheblich, beschleunigt die Markteinf\u00fchrung und stellt einen kontinuierlichen Fluss aktueller, strukturierter Informationen sicher \u2013 die Grundlage f\u00fcr ein \u00fcberzeugendes Produkterlebnis.<\/p>\n                                                                                                            <\/div>\n                                                    \n                                                                                                            <a class=\"d-inline-block fs-md fw-medium mt-2 btn btn-primary\" href=\"https:\/\/www.akeneo.com\/de\/supplier-data-manager\/\"><span class=\"initial text\">Mehr erfahren<\/span><span class=\"background-text\">Mehr erfahren<\/span><span class=\"hovered text\">Mehr erfahren<\/span><\/a>                                                                                                    <\/div>\n                                                                                                <div class=\"swiper-slide card-wrapper\" data-bg-image=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2025\/07\/Frame-545-scaled.png\">\n                                                    \n                                                    \n                                                    <div class=\"bg-light pinups-bg\">\n                                                                                                                    <h4 class=\"text-center \">Daten bereinigen und harmonisieren<\/h4>\n                                                        \n                                                        \n                                                                                                                    <p class=\"fs-md\">KI-gest\u00fctzte Tools verbessern die Datenqualit\u00e4t, indem sie Inkonsistenzen, Dubletten, fehlende Werte oder veraltete Eintr\u00e4ge in Produktkatalogen erkennen und korrigieren. Mit Hilfe von Machine Learning und Natural Language Processing schl\u00e4gt die KI standardisierte Formate vor, harmonisiert Attributwerte und markiert Auff\u00e4lligkeiten, die nachgelagerte Probleme verursachen k\u00f6nnten. Das f\u00fchrt zu saubereren, pr\u00e4ziseren Daten, erm\u00f6glicht verl\u00e4sslichere Analysen und verbessert das Kundenerlebnis.<\/p>\n                                                                                                            <\/div>\n                                                    \n                                                                                                            <a class=\"d-inline-block fs-md fw-medium mt-2 btn btn-primary\" href=\"\/summer-release-2025\/\"><span class=\"initial text\">Mehr erfahren<\/span><span class=\"background-text\">Mehr erfahren<\/span><span class=\"hovered text\">Mehr erfahren<\/span><\/a>                                                                                                    <\/div>\n                                                                                                <div class=\"swiper-slide card-wrapper\" data-bg-image=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2025\/07\/Frame-545-scaled.png\">\n                                                    \n                                                    \n                                                    <div class=\"bg-light pinups-bg\">\n                                                                                                                    <h4 class=\"text-center \">Produktdaten gezielt anreichern<\/h4>\n                                                        \n                                                        \n                                                                                                                    <p class=\"fs-md\">KI hilft Unternehmen dabei, bestehende Produktdaten zu erg\u00e4nzen \u2013 durch das Schlie\u00dfen von L\u00fccken, die Standardisierung von Formaten und das Hinzuf\u00fcgen relevanter Attribute. Sie kann Informationen aus Bildern, Handb\u00fcchern oder Lieferantenkatalogen extrahieren und in strukturierte Angaben wie Ma\u00dfe, Materialien oder Kompatibilit\u00e4ten umwandeln. So entstehen vollst\u00e4ndigere, konsistentere und qualitativ hochwertige Produktdatens\u00e4tze \u2013 essenziell f\u00fcr pr\u00e4zise Filterfunktionen, effektive Suchen und \u00fcberzeugende Produktseiten.<\/p>\n                                                                                                            <\/div>\n                                                    \n                                                                                                            <a class=\"d-inline-block fs-md fw-medium mt-2 btn btn-primary\" href=\"\/summer-release-2025\/\"><span class=\"initial text\">Mehr erfahren<\/span><span class=\"background-text\">Mehr erfahren<\/span><span class=\"hovered text\">Mehr erfahren<\/span><\/a>                                                                                                    <\/div>\n                                                                                                <div class=\"swiper-slide card-wrapper\" data-bg-image=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2025\/07\/Frame-545-scaled.png\">\n                                                    \n                                                    \n                                                    <div class=\"bg-light pinups-bg\">\n                                                                                                                    <h4 class=\"text-center \">Inhaltserstellung<\/h4>\n                                                        \n                                                        \n                                                                                                                    <p class=\"fs-md\">KI-gest\u00fctzte Systeme verwandeln strukturierte Produktdaten in hochwertige, menschen\u00e4hnliche Texte \u2013 und das in gro\u00dfem Umfang. Durch die Analyse von Attributen wie Gr\u00f6\u00dfe, Material, Funktion oder Einsatzzweck erstellt die KI Produkttitel, Beschreibungen, Merkmalslisten und SEO-optimierte Metadaten. Das sorgt f\u00fcr konsistente Inhalte \u00fcber alle Kan\u00e4le hinweg, verk\u00fcrzt die Markteinf\u00fchrungszeit und entlastet Content-Teams \u2013 bei gleichzeitig \u00fcberzeugender Produktdarstellung.<\/p>\n                                                                                                            <\/div>\n                                                    \n                                                                                                            <a class=\"d-inline-block fs-md fw-medium mt-2 btn btn-primary\" href=\"https:\/\/www.akeneo.com\/blog\/intelligent-product-cloud\/#:~:text=Native%20GenAI%20in%20Akeneo%20PIM&#038;text=New%20functionality%20in%20Akeneo%20PIM,and%20personalize%20the%20customer%20experience.\"><span class=\"initial text\"> Mehr erfahren<\/span><span class=\"background-text\"> Mehr erfahren<\/span><span class=\"hovered text\"> Mehr erfahren<\/span><\/a>                                                                                                    <\/div>\n                                                                                                <div class=\"swiper-slide card-wrapper\" data-bg-image=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2025\/07\/Frame-545-scaled.png\">\n                                                    \n                                                    \n                                                    <div class=\"bg-light pinups-bg\">\n                                                                                                                    <h4 class=\"text-center \">\u00dcbersetzen und lokalisieren<\/h4>\n                                                        \n                                                        \n                                                                                                                    <p class=\"fs-md\">KI verbessert die Geschwindigkeit und Genauigkeit bei der \u00dcbersetzung und Lokalisierung von Produktinhalten f\u00fcr globale M\u00e4rkte. Sie passt Beschreibungen, Spezifikationen und Marketingtexte automatisch an verschiedene Sprachen und kulturelle Kontexte an \u2013 Tonalit\u00e4t und Relevanz bleiben erhalten.  In Kombination mit menschlicher Kontrolle entstehen konsistente, hochwertige \u00dcbersetzungen, die lokale Zielgruppen wirklich erreichen \u2013 und die internationale Expansion erleichtern.<\/p>\n                                                                                                            <\/div>\n                                                    \n                                                                                                            <a class=\"d-inline-block fs-md fw-medium mt-2 btn btn-primary\" href=\"\/activation\/\"><span class=\"initial text\">Mehr erfahren<\/span><span class=\"background-text\">Mehr erfahren<\/span><span class=\"hovered text\">Mehr erfahren<\/span><\/a>                                                                                                    <\/div>\n                                                                                                <div class=\"swiper-slide card-wrapper\" data-bg-image=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2025\/07\/Frame-545-scaled.png\">\n                                                    \n                                                    \n                                                    <div class=\"bg-light pinups-bg\">\n                                                                                                                    <h4 class=\"text-center \">Analyse und Interpretation von Kundenfeedback<\/h4>\n                                                        \n                                                        \n                                                                                                                    <p class=\"fs-md\">KI kann gro\u00dfe Mengen unstrukturierter Kundenr\u00fcckmeldungen \u2013 etwa aus Bewertungen, Umfragen, Chatverl\u00e4ufen oder Social Media \u2013 auswerten und in verwertbare Erkenntnisse \u00fcberf\u00fchren. Sie erkennt Stimmungen, extrahiert wiederkehrende Themen und identifiziert L\u00fccken oder Schwachstellen im Produkterlebnis.  So gewinnen Produktteams ein tieferes Verst\u00e4ndnis f\u00fcr Kundenbed\u00fcrfnisse, k\u00f6nnen gezielt Verbesserungen vornehmen und die Kommunikation optimieren \u2013 f\u00fcr einen kontinuierlichen Verbesserungsprozess.<\/p>\n                                                                                                            <\/div>\n                                                    \n                                                                                                            <a class=\"d-inline-block fs-md fw-medium mt-2 btn btn-primary\" href=\"\/px-insights\/\"><span class=\"initial text\">Mehr erfahren<\/span><span class=\"background-text\">Mehr erfahren<\/span><span class=\"hovered text\">Mehr erfahren<\/span><\/a>                                                                                                    <\/div>\n                                                                                            <\/div>\n                                        <\/div>\n                                    <\/div>\n                                <\/section>\n                            <\/div>\n                        <\/div>\n                                    <\/div>\n            <\/div>\n            <\/div>\n<\/section>\n\n  \n\n\n  \n<section class=\"py-6 py-md-6\">\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-12\">\n                <div class=\"testimonial-card testimonial-card-has-quotes\">\n                                            <blockquote class=\"testimonial-card-quote\">\n                            <p>KI ist nur so gut wie die Daten, die sie verarbeitet. Selbst das fortschrittlichste Modell kann keine relevanten Empfehlungen aussprechen, keine pr\u00e4zisen Suchergebnisse liefern und kein reibungsloses Einkaufserlebnis schaffen, wenn es auf unvollst\u00e4ndige, unstrukturierte oder widerspr\u00fcchliche Produktinformationen angewiesen ist. Doch mit sauberen, konsistenten und gut strukturierten Daten wird KI zu einem echten Mehrwert: Sie hilft Ihren Kundinnen und Kunden, genau das zu finden, was sie suchen \u2013 im richtigen Moment, auf dem richtigen Kanal.<\/p>\n                        <\/blockquote>\n                                        <div class=\"author\">\n                                                                            <div class=\"author-info\">\n                                                                    <p>\n                                                                                    <strong>Max Baudry<\/strong>\n                                                                                                                            Director of Engineering                                                                            <\/p>\n                                                                                                    <strong>CoreAI, Akeneo<\/strong>\n                                                            <\/div>\n                                            <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n  \n<section id=\"accordion-block_cd7547679e1428ec2e2bef1f20adf7cd\" class=\"py-6 py-md-8 \">\n  <div class=\"container\">\n    <div class=\"row gy-4\">\n      <div class=\"col-lg-6\">\n                  <h2 class=\"h1 mb-4\">Ihre Produktdaten fit f\u00fcr KI machen<\/h2>\n                          <div class=\"text-editor fs-md mb-2\">\n            <p><span style=\"font-weight: 400;\">Um das volle Potenzial von KI auszusch\u00f6pfen, m\u00fcssen Ihre Produktdaten daf\u00fcr bereit sein. KI lebt von Struktur, Konsistenz und Qualit\u00e4t \u2013 doch in vielen Unternehmen sind Produktinformationen verstreut, unvollst\u00e4ndig oder inkonsistent. Das begrenzt die Effektivit\u00e4t KI-gest\u00fctzter L\u00f6sungen erheblich.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Von der gr\u00fcndlichen Pr\u00fcfung der bestehenden Daten \u00fcber den Abbau von Datensilos bis hin zur Einf\u00fchrung bew\u00e4hrter Governance-Praktiken: Wenn Sie Ihre Produktdaten KI-tauglich aufbereiten, beschleunigen Sie die Skalierung Ihrer KI-Initiativen, erzielen bessere Gesch\u00e4ftsergebnisse und schaffen nahtlose, \u00fcberzeugende Produkterlebnisse \u00fcber alle Kan\u00e4le hinweg.<\/span><\/p>\n          <\/div>\n                      <\/div>\n      <div class=\"col-lg-6\">\n                  <div class=\"accordion accordion-steps\" id=\"accordionSteps-accordion-block_cd7547679e1428ec2e2bef1f20adf7cd\">\n                          <div class=\"accordion-item\">\n                                  <h2 class=\"accordion-header\">\n                    <button class=\"accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#steps-collapse-accordion-block_cd7547679e1428ec2e2bef1f20adf7cd-0\" aria-expanded=\"true\" aria-controls=\"steps-collapseOne\">\n                      Bestehende Daten pr\u00fcfen und Inkonsistenzen erkennen                    <\/button>\n                  <\/h2>\n                                <div id=\"steps-collapse-accordion-block_cd7547679e1428ec2e2bef1f20adf7cd-0\" class=\"accordion-collapse collapse show\" data-bs-parent=\"#accordionSteps-accordion-block_cd7547679e1428ec2e2bef1f20adf7cd\">\n                  <div class=\"accordion-body\">\n                                          <div class=\"text-editor fs-md mb-2\">\n                        <p><span style=\"font-weight: 400;\">Bevor Sie eine KI-Strategie umsetzen, sollten Sie Ihre vorhandenen Produktdaten gr\u00fcndlich analysieren. Ein vollst\u00e4ndiges Audit hilft dabei, Fehler, L\u00fccken oder Inkonsistenzen aufzudecken \u2013 etwa doppelte Eintr\u00e4ge, fehlende Datenfelder, veraltete Informationen oder uneinheitliche Formate.<\/span><\/p>\n                      <\/div>\n                                                          <\/div>\n                <\/div>\n              <\/div>\n                          <div class=\"accordion-item\">\n                                  <h2 class=\"accordion-header\">\n                    <button class=\"accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#steps-collapse-accordion-block_cd7547679e1428ec2e2bef1f20adf7cd-1\" aria-expanded=\"false\" aria-controls=\"steps-collapseOne\">\n                      Produktattribute und Metadaten standardisieren                    <\/button>\n                  <\/h2>\n                                <div id=\"steps-collapse-accordion-block_cd7547679e1428ec2e2bef1f20adf7cd-1\" class=\"accordion-collapse collapse \" data-bs-parent=\"#accordionSteps-accordion-block_cd7547679e1428ec2e2bef1f20adf7cd\">\n                  <div class=\"accordion-body\">\n                                          <div class=\"text-editor fs-md mb-2\">\n                        <p><span style=\"font-weight: 400;\">Pour que l\u2019IA puisse interpr\u00e9ter les donn\u00e9es avec pr\u00e9cision, il est essentiel d\u2019uniformiser les attributs (ex. : couleur, taille, mat\u00e9riau) et les m\u00e9tadonn\u00e9es (ex. : cat\u00e9gorie, marque, SKU). En d\u00e9finissant des r\u00e8gles claires de structuration, les entreprises facilitent la compr\u00e9hension et l\u2019exploitation des donn\u00e9es par les algorithmes.<\/span><\/p>\n                      <\/div>\n                                                          <\/div>\n                <\/div>\n              <\/div>\n                          <div class=\"accordion-item\">\n                                  <h2 class=\"accordion-header\">\n                    <button class=\"accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#steps-collapse-accordion-block_cd7547679e1428ec2e2bef1f20adf7cd-2\" aria-expanded=\"false\" aria-controls=\"steps-collapseOne\">\n                      Eine Single Source of Truth f\u00fcr Produktinformationen schaffen                    <\/button>\n                  <\/h2>\n                                <div id=\"steps-collapse-accordion-block_cd7547679e1428ec2e2bef1f20adf7cd-2\" class=\"accordion-collapse collapse \" data-bs-parent=\"#accordionSteps-accordion-block_cd7547679e1428ec2e2bef1f20adf7cd\">\n                  <div class=\"accordion-body\">\n                                          <div class=\"text-editor fs-md mb-2\">\n                        <p><span style=\"font-weight: 400;\">Produktinformationen sind oft \u00fcber verschiedene Systeme und Abteilungen verteilt, was Datensilos, Inkonsistenzen und Ineffizienzen f\u00f6rdert. Eine zentrale Datenplattform als einzige, verl\u00e4ssliche Quelle der Wahrheit sorgt f\u00fcr ein einheitliches und konsistentes Datenmanagement.<\/span><\/p>\n                      <\/div>\n                                                          <\/div>\n                <\/div>\n              <\/div>\n                          <div class=\"accordion-item\">\n                                  <h2 class=\"accordion-header\">\n                    <button class=\"accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#steps-collapse-accordion-block_cd7547679e1428ec2e2bef1f20adf7cd-3\" aria-expanded=\"false\" aria-controls=\"steps-collapseOne\">\n                      Teams funktions\u00fcbergreifend f\u00fcr Datenqualit\u00e4t sensibilisieren                    <\/button>\n                  <\/h2>\n                                <div id=\"steps-collapse-accordion-block_cd7547679e1428ec2e2bef1f20adf7cd-3\" class=\"accordion-collapse collapse \" data-bs-parent=\"#accordionSteps-accordion-block_cd7547679e1428ec2e2bef1f20adf7cd\">\n                  <div class=\"accordion-body\">\n                                          <div class=\"text-editor fs-md mb-2\">\n                        <p><span style=\"font-weight: 400;\">Datenqualit\u00e4t ist eine gemeinsame Aufgabe. Alle Mitarbeitenden, die mit Produktinformationen arbeiten, sollten geschult werden und verstehen, wie wichtig saubere Daten f\u00fcr den Erfolg von KI-Projekten sind. Eine datenzentrierte Unternehmenskultur st\u00e4rkt das Verantwortungsbewusstsein und die Pflege zuverl\u00e4ssiger Produktdaten.<\/span><\/p>\n                      <\/div>\n                                                          <\/div>\n                <\/div>\n              <\/div>\n                          <div class=\"accordion-item\">\n                                  <h2 class=\"accordion-header\">\n                    <button class=\"accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#steps-collapse-accordion-block_cd7547679e1428ec2e2bef1f20adf7cd-4\" aria-expanded=\"false\" aria-controls=\"steps-collapseOne\">\n                      Daten-Governance implementieren und Qualit\u00e4t sichern                    <\/button>\n                  <\/h2>\n                                <div id=\"steps-collapse-accordion-block_cd7547679e1428ec2e2bef1f20adf7cd-4\" class=\"accordion-collapse collapse \" data-bs-parent=\"#accordionSteps-accordion-block_cd7547679e1428ec2e2bef1f20adf7cd\">\n                  <div class=\"accordion-body\">\n                                          <div class=\"text-editor fs-md mb-2\">\n                        <p><span style=\"font-weight: 400;\">Produktdatenqualit\u00e4t ist kein einmaliges Projekt, sondern ein fortlaufender Prozess. Deshalb brauchen Unternehmen klare Richtlinien zur Daten-Governance: Rollen, Verantwortlichkeiten und Prozesse m\u00fcssen definiert werden, um die Daten dauerhaft korrekt, vollst\u00e4ndig und aktuell zu halten.<\/span><\/p>\n                      <\/div>\n                                                          <\/div>\n                <\/div>\n              <\/div>\n                      <\/div>\n              <\/div>\n    <\/div>\n  <\/div>\n<\/section>  \n  \n\n\n<section id=\"content-block_5626e56ebc1a08fecac2424b05223f4e\" class=\"py-6 py-md-8 \">\n    <div class=\"container\">\n        <div class=\"row justify-content-between align-items-center g-3 \">\n            <div class=\"col-lg-6\">\n                <div class=\"w-lg-70 mx-auto\">\n                                            <h2 class=\"text-primary-blackstar\">Data Architect Agent<\/h2>\n                    \n                    \n                    <div class=\"text-editor fs-md text-primary-blackstar\">\n                                                    <p><span style=\"font-weight: 400;\">Gute Neuigkeiten: Mit dem Akeneo <\/span><b>Data Architect Agent <\/b><span style=\"font-weight: 400;\">erstellen Sie flexible, pr\u00e4zise und individuell anpassbare Datenmodelle \u2013 ganz ohne langwierige Workshops, aufwendige \u00dcberarbeitungsschleifen oder zahllose Tabellenkalkulationen.<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Kontext bereitstellen: <\/span><span style=\"font-weight: 400;\">Teilen Sie zentrale Informationen zu Ihrem Unternehmen, Ihren Produkten und Ihren zuk\u00fcnftigen Pl\u00e4nen.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Dateien hochladen: <\/span><span style=\"font-weight: 400;\">Importieren Sie Ihre Produktdaten aus Ihrem ERP-, PLM- oder E-Commerce-System.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Agent aktivieren: <\/span><span style=\"font-weight: 400;\">Der Agent analysiert Ihre Daten und erstellt automatisch einen ersten Entwurf des Datenmodells.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Konsistenz schaffen: <\/span><span style=\"font-weight: 400;\">Korrigieren Sie m\u00f6gliche Inkonsistenzen bequem in der Benutzeroberfl\u00e4che, um die Datenintegrit\u00e4t sicherzustellen. Exportieren Sie das finale Modell bei Bedarf als CSV-Datei.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Einfach implementieren: <\/span><span style=\"font-weight: 400;\">Integrieren Sie das KI-generierte Datenmodell nahtlos in Ihr PIM-System.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Im Vergleich zu herk\u00f6mmlichen L\u00f6sungen, die auf manuelle Modellierung setzen, erzielt der Data Architect Agent eine <\/span><b>100\u202f% Erfolgsquote<\/b><span style=\"font-weight: 400;\"> bei der Implementierung, <\/span><b>reduziert die Gesamtkosten um 50 bis 70\u202f%<\/b><span style=\"font-weight: 400;\"> und verk\u00fcrzt die <\/span><b>Modellierungsdauer von mehreren Monaten auf wenige Tage<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n                                                                    <\/div>\n                                                                                <\/div>\n            <\/div>\n                            <div class=\"col-lg-6 text-center\">\n                    \n                                            <div class=\"ratio ratio-4x3\">\n                            <video autoplay=\"\" muted=\"\" loop=\"\" playsinline=\"\">\n                                <source src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2025\/07\/Data_Architect_Agent.webm\" type=\"video\/webm\">\n                                <source src=\"\" type=\"video\/webm\">Your browser does not support the video tag.                            <\/video>\n                        <\/div>\n                                    <\/div>\n                    <\/div>\n    <\/div>\n<\/section>\n\n\n<section class=\"py-6 py-md-8 bg-secondary\">\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-12\">\n                <div class=\"mb-4 \">\n                                            <h2 class=\"mb-0 text-white\"><center>KI im Einsatz<\/center><\/h2>\n                    \n                                    <\/div>\n\n\n                <div class=\"asset-carousel\">\n                <div id=\"number_of_columns\" class=\"d-none\">3<\/div>\n                    <div class=\"swiper\">\n                        <div class=\"swiper-wrapper\">\n                                                            <div class=\"swiper-slide\">\n                                    <div>\n    <div class=\"article-card bg-body shadow-none article-slider\">\n        <div class=\"article-card-image ratio ratio-16x9\">\n            <img loading=\"lazy\" decoding=\"async\" width=\"2080\" height=\"1280\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/03\/GenAI-Forrester-Reprint-Cover-4.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" \/>        <\/div>\n        <div class=\"article-card-content\">\n            \n            <h4 class=\"article-card-title text-primary-blackstar\">Der Stand der generativen KI in B2C-Handelsl\u00f6sungen<\/h4>\n\n                            <p class=\"article-card-excerpt\"><\/p>\n                        <a href=\"https:\/\/www.akeneo.com\/de\/white-paper\/der-stand-der-generativen-ki-in-b2c-handelsloesungen\/\" class=\"article-card-link stretched-link\"><span class=\"hidden-text\"><\/span><\/a>\n        <\/div>\n    <\/div>\n<\/div>                                <\/div>\n                                                            <div class=\"swiper-slide\">\n                                    <div>\n    <div class=\"article-card bg-body shadow-none article-slider\">\n        <div class=\"article-card-image ratio ratio-16x9\">\n            <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/04\/AdobeStock_574346372-scaled.jpeg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" \/>        <\/div>\n        <div class=\"article-card-content\">\n            \n            <h4 class=\"article-card-title text-primary-blackstar\">Intelligente Nachhaltigkeit: Nutzung von KI und Produktdaten f\u00fcr umweltfreundlichere Verbraucherentscheidungen<\/h4>\n\n                            <p class=\"article-card-excerpt text-primary-blackstar\">\n                    Zu Ehren des Earth Day werfen wir einen Blick darauf, warum Verbraucher und Gesetzgeber Druck auf&#8230;                <\/p>\n                        <a href=\"https:\/\/www.akeneo.com\/de\/blog\/smart-sustainability-ki\/\" class=\"article-card-link stretched-link\"><span class=\"hidden-text\"><\/span><\/a>\n        <\/div>\n    <\/div>\n<\/div>                                <\/div>\n                                                            <div class=\"swiper-slide\">\n                                    <div>\n    <div class=\"article-card bg-body shadow-none article-slider\">\n        <div class=\"article-card-image ratio ratio-16x9\">\n            <img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/07\/AdobeStock_560466427-scaled.jpeg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" srcset=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/07\/AdobeStock_560466427-scaled.jpeg 2560w, https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/07\/AdobeStock_560466427-300x200.jpeg 300w, https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/07\/AdobeStock_560466427-1024x683.jpeg 1024w, https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/07\/AdobeStock_560466427-768x512.jpeg 768w, https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/07\/AdobeStock_560466427-1536x1024.jpeg 1536w, https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/07\/AdobeStock_560466427-2048x1365.jpeg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/>        <\/div>\n        <div class=\"article-card-content\">\n            \n            <h4 class=\"article-card-title text-primary-blackstar\">5 Anwendungsf\u00e4lle von Generativer KI im E-Commerce<\/h4>\n\n                            <p class=\"article-card-excerpt text-primary-blackstar\">\n                    Tauchen Sie ein in die transformative Kraft der generativen KI im eCommerce mit diesem Artikel des&#8230;                <\/p>\n                        <a href=\"https:\/\/www.akeneo.com\/de\/blog\/generative-ai-ecommerce\/\" class=\"article-card-link stretched-link\"><span class=\"hidden-text\"><\/span><\/a>\n        <\/div>\n    <\/div>\n<\/div>                                <\/div>\n                                                            <div class=\"swiper-slide\">\n                                    <div>\n    <div class=\"article-card bg-body shadow-none article-slider\">\n        <div class=\"article-card-image ratio ratio-16x9\">\n            <img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1486\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2025\/05\/AdobeStock_462715816-scaled.jpeg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" srcset=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2025\/05\/AdobeStock_462715816-scaled.jpeg 2560w, https:\/\/www.akeneo.com\/wp-content\/uploads\/2025\/05\/AdobeStock_462715816-1200x697.jpeg 1200w, https:\/\/www.akeneo.com\/wp-content\/uploads\/2025\/05\/AdobeStock_462715816-800x464.jpeg 800w, https:\/\/www.akeneo.com\/wp-content\/uploads\/2025\/05\/AdobeStock_462715816-300x174.jpeg 300w, https:\/\/www.akeneo.com\/wp-content\/uploads\/2025\/05\/AdobeStock_462715816-86x50.jpeg 86w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/>        <\/div>\n        <div class=\"article-card-content\">\n            \n            <h4 class=\"article-card-title text-primary-blackstar\">The Next Chapter of eCommerce<\/h4>\n\n                            <p class=\"article-card-excerpt text-primary-blackstar\">\n                    The search experience is evolving, and if your eCommerce strategy is still clinging to outdated SEO&#8230;                <\/p>\n                        <a href=\"https:\/\/www.akeneo.com\/blog\/the-next-chapter-of-ecommerce\/\" class=\"article-card-link stretched-link\"><span class=\"hidden-text\"><\/span><\/a>\n        <\/div>\n    <\/div>\n<\/div>                                <\/div>\n                                                            <div class=\"swiper-slide\">\n                                    <div>\n    <div class=\"article-card bg-body shadow-none article-slider\">\n        <div class=\"article-card-image ratio ratio-16x9\">\n            <img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1435\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/11\/AdobeStock_948541529-scaled.jpeg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" srcset=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/11\/AdobeStock_948541529-scaled.jpeg 2560w, https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/11\/AdobeStock_948541529-300x168.jpeg 300w, https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/11\/AdobeStock_948541529-1024x574.jpeg 1024w, https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/11\/AdobeStock_948541529-768x430.jpeg 768w, https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/11\/AdobeStock_948541529-1536x861.jpeg 1536w, https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/11\/AdobeStock_948541529-2048x1148.jpeg 2048w, https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/11\/AdobeStock_948541529-1200x673.jpeg 1200w, https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/11\/AdobeStock_948541529-800x448.jpeg 800w, https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/11\/AdobeStock_948541529-89x50.jpeg 89w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/>        <\/div>\n        <div class=\"article-card-content\">\n            \n            <h4 class=\"article-card-title text-primary-blackstar\">How AI Will Impact the B2B Industry<\/h4>\n\n                            <p class=\"article-card-excerpt text-primary-blackstar\">\n                    The B2B industry is moving away from traditional, in-person sales and embracing the digital&#8230;                <\/p>\n                        <a href=\"https:\/\/www.akeneo.com\/blog\/ai-b2b-industry\/\" class=\"article-card-link stretched-link\"><span class=\"hidden-text\"><\/span><\/a>\n        <\/div>\n    <\/div>\n<\/div>                                <\/div>\n                                                            <div class=\"swiper-slide\">\n                                    <div>\n    <div class=\"article-card bg-body shadow-none article-slider\">\n        <div class=\"article-card-image ratio ratio-16x9\">\n            <img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1280\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/11\/AdobeStock_677129684-scaled.jpeg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" srcset=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/11\/AdobeStock_677129684-scaled.jpeg 2560w, https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/11\/AdobeStock_677129684-300x150.jpeg 300w, https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/11\/AdobeStock_677129684-1024x512.jpeg 1024w, https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/11\/AdobeStock_677129684-768x384.jpeg 768w, https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/11\/AdobeStock_677129684-1536x768.jpeg 1536w, https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/11\/AdobeStock_677129684-2048x1024.jpeg 2048w, https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/11\/AdobeStock_677129684-1200x600.jpeg 1200w, https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/11\/AdobeStock_677129684-800x400.jpeg 800w, https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/11\/AdobeStock_677129684-100x50.jpeg 100w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/>        <\/div>\n        <div class=\"article-card-content\">\n            \n            <h4 class=\"article-card-title text-primary-blackstar\">Drawer Opens New Doors with Akeneo\u2019s AI-Powered Solution<\/h4>\n\n                            <p class=\"article-card-excerpt text-primary-blackstar\">\n                    Discover how Drawer, a fast-growing online furniture retailer, transformed its product data&#8230;                <\/p>\n                        <a href=\"https:\/\/www.akeneo.com\/blog\/drawer\/\" class=\"article-card-link stretched-link\"><span class=\"hidden-text\"><\/span><\/a>\n        <\/div>\n    <\/div>\n<\/div>                                <\/div>\n                                                            <div class=\"swiper-slide\">\n                                    <div>\n    <div class=\"article-card bg-body shadow-none article-slider\">\n        <div class=\"article-card-image ratio ratio-16x9\">\n            <img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1350\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/06\/AdobeStock_646766765-scaled.jpeg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" \/>        <\/div>\n        <div class=\"article-card-content\">\n            \n            <h4 class=\"article-card-title text-primary-blackstar\">Exploring The Future of eCommerce Retail with Generative AI<\/h4>\n\n                            <p class=\"article-card-excerpt text-primary-blackstar\">\n                    As retailers face new questions and possibilities, discover how GenAI can revolutionize both&#8230;                <\/p>\n                        <a href=\"https:\/\/www.akeneo.com\/blog\/ecommerce-retail-generative-ai\/\" class=\"article-card-link stretched-link\"><span class=\"hidden-text\"><\/span><\/a>\n        <\/div>\n    <\/div>\n<\/div>                                <\/div>\n                                                            <div class=\"swiper-slide\">\n                                    <div>\n    <div class=\"article-card bg-body shadow-none article-slider\">\n        <div class=\"article-card-image ratio ratio-16x9\">\n            <img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1462\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/04\/AdobeStock_509556619-scaled.jpeg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" \/>        <\/div>\n        <div class=\"article-card-content\">\n            \n            <h4 class=\"article-card-title text-primary-blackstar\">Is Your Product Data Ready for Artificial Intelligence?<\/h4>\n\n                            <p class=\"article-card-excerpt text-primary-blackstar\">\n                    Discover the critical facets of data preparation necessary for effective artificial intelligence&#8230; 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