{"id":47980,"date":"2023-01-17T13:41:09","date_gmt":"2023-01-17T13:41:09","guid":{"rendered":"https:\/\/www.akeneo.com\/d2c-activation\/"},"modified":"2024-09-23T10:53:04","modified_gmt":"2024-09-23T10:53:04","slug":"d2c-activation","status":"publish","type":"page","link":"https:\/\/www.akeneo.com\/de\/d2c-activation\/","title":{"rendered":"D2C Marketplace Product Activation & Syndication | Akeneo"},"content":{"rendered":"\n
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Embrace eCommerce, Powered by PIM<\/h1>\n
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As online shopping channels continue to grow at a staggering rate, brands, retailers, and manufacturers need to make a greater investment in eCommerce, and that often starts as a D2C site. Meet your consumers where they\u2019re searching and purchasing with a D2C site, powered by PIM.<\/p>\n <\/div>\n

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Leading Enterprises Choose Akeneo for D2C Activation<\/p>\n <\/div>\n \n \n

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What is D2C Activation?<\/h2>\n \n \n
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D2C refers to an organization selling directly to the consumer (D2C) on their own eCommerce site. This allows businesses to bypass third-party retailers and ultimately give themselves more control over the shopping experience they provide to their customers. This is often a brand\u2019s first direct interaction with their consumers, and opens up an entirely new channel of discovery and research.<\/p>\n

The ability to interact and connect directly with your customers unlocks deeper insights into their behaviors and needs, so you can better predict how they\u2019re going to shop in the future. Plus, you have the flexibility you need to test new products, markets, and services because you aren\u2019t as reliant on third-party retailers for revenue.<\/p>\n <\/div>\n <\/div>\n <\/div>\n

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Centralize Product Information from Every Source<\/h2>\n \n \n
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Getting data from suppliers can be challenging, not to mention working with
\nMost suppliers provide their product data and assets to retailers in their preferred formats. Multiply that by the hundreds of suppliers you are working with and imagine what a time-consuming pain it is to juggle all of these formats and manually edit files to match your data structure. Akeneo Onboarder is a cloud-based supplier portal where suppliers can provide the exact data you need, in the format you prefer.<\/p>\n <\/div>\n <\/div>\n <\/div>\n

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Complete & Accurate Product Information, Every Time<\/h2>\n \n \n
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Your product information can make or break your D2C activation strategy – entering or expanding in the eCommerce world requires a strong foundation of product information management (PIM). Why? Descriptive and accurate product data, engaging visual assets, and product searchability all contribute to a costumer\u2019s experience. If they can\u2019t find the right information, or the information at all, that they\u2019re looking for, they\u2019ll abandon their search.
\nAkeneo\u2019s Data Quality Insights reviews product data for completeness and consistency to flag missing information, formatting issues, and spelling mistakes before products are published to your eCommerce sites.<\/p>\n <\/div>\n <\/div>\n <\/div>\n

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Key Akeneo Capabilities for D2C Activation<\/h2>\n \n <\/div>\n
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