{"id":47917,"date":"2022-07-13T14:16:42","date_gmt":"2022-07-13T14:16:42","guid":{"rendered":"https:\/\/www.akeneo.com\/activation\/"},"modified":"2025-02-04T09:27:31","modified_gmt":"2025-02-04T09:27:31","slug":"omnichannel-activation","status":"publish","type":"page","link":"https:\/\/www.akeneo.com\/de\/omnichannel-activation\/","title":{"rendered":"Omnichannel-Produktaktivierung"},"content":{"rendered":"\n  <section class=\"hero hero-light  \" >\n    <div class=\"container\">\n                            <div class=\"row justify-content-between align-items-center g-3\">\n                        <div class=\"col-lg-6\">\n                            <div class=\"hero-content\">\n                                                                \n                                \n                                                                    <h1 class=\"hero-title\">Erstellen Sie omnichannel Produkterlebnisse, die Ihren Kunden helfen, Ihre Produkte zu finden und zu kaufen.<\/h1>\n                                                                                                    <div class=\"hero-text\">\n                                        <p><span style=\"font-weight: 400;\">Ob Sie eine Brand oder ein B2B-Hersteller sind, Ihre Kunden sind von Natur aus omnichannel. Das bedeutet, dass Ihre Produkte \u00fcberall dort sein m\u00fcssen, wo Ihre Kunden sind. Sie m\u00fcssen nicht nur sichtbar sein, sondern auch ein hochwertiges Produkterlebnis bieten, das ihren Erwartungen entspricht.<\/span><\/p>\n                                    <\/div>\n                                                                                                    <div class=\"hero-buttons\">\n                                                                                                                                    <div>\n                                                    <a class=\"btn btn-primary btn-lg\" href=\"https:\/\/www.akeneo.com\/de\/demo\/\"><span class=\"initial text\">Demo anfordern<\/span><span class=\"background-text\">Demo anfordern<\/span><span class=\"hovered text\">Demo anfordern<\/span><\/a>                                                <\/div>\n                                                                                                                        <\/div>\n                                                            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href=\"https:\/\/www.akeneo.com\/de\/sell-on-retailers-marketplaces\/\" class=\"subnav-link\">Verkaufen Sie im Einzelhandel und auf dem Marktplatz                                          <\/a>\n                <\/li>\n                          <\/ul>\n                  <\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/nav>\n\n\n<section id=\"logos-block_40fa8b47351f9fe56db79cb682b6295f\" class=\"py-2 py-md-3\">\n            <div class=\"text-editor fs-md text-center mb-1 px-2 text-primary-blackstar fw-normal\">\n        <p>Werden Sie Teil der Community aus \u00fcber 500 Unternehmenskunden<\/p>\n      <\/div>\n    \n    \n                <div class=\"logos\">    \n        <div class=\"logo-carousel\">\n                                  <img decoding=\"async\" class=\"logo-card-image\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2016\/02\/logo-nuxe@2x-2.png\" alt=\"\">\n                                      <img decoding=\"async\" class=\"logo-card-image\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2018\/06\/logo-fossil-2.png\" alt=\"\">\n                                      <img decoding=\"async\" class=\"logo-card-image\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2021\/11\/logo-assa-abloy@2x.png\" alt=\"\">\n                                      <img decoding=\"async\" class=\"logo-card-image\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2021\/07\/logo-staples-2@2x.png\" alt=\"\">\n                                      <img decoding=\"async\" class=\"logo-card-image\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2020\/12\/logo-kneipp-1.png\" alt=\"\">\n                                      <img decoding=\"async\" class=\"logo-card-image\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2019\/07\/logo-shop-apotheke-2.png\" alt=\"\">\n                                      <img decoding=\"async\" class=\"logo-card-image\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2020\/07\/logo-intersport@2x-1.png\" alt=\"\">\n                                      <img decoding=\"async\" class=\"logo-card-image\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2020\/01\/logo-fashionette@2x-1.png\" alt=\"\">\n                                      <img decoding=\"async\" class=\"logo-card-image\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2020\/03\/logo-liqui-moly-2.png\" alt=\"\">\n                                      <img decoding=\"async\" class=\"logo-card-image\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2017\/07\/logo-sanicare@2x-1.png\" alt=\"\">\n                      <\/div>\n        <div class=\"logo-carousel\">\n                                  <img decoding=\"async\" class=\"logo-card-image\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2016\/02\/logo-nuxe@2x-2.png\" alt=\"\">\n                                      <img decoding=\"async\" class=\"logo-card-image\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2018\/06\/logo-fossil-2.png\" alt=\"\">\n                                      <img decoding=\"async\" class=\"logo-card-image\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2021\/11\/logo-assa-abloy@2x.png\" alt=\"\">\n                                      <img decoding=\"async\" class=\"logo-card-image\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2021\/07\/logo-staples-2@2x.png\" alt=\"\">\n                                      <img decoding=\"async\" class=\"logo-card-image\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2020\/12\/logo-kneipp-1.png\" alt=\"\">\n                                      <img decoding=\"async\" class=\"logo-card-image\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2019\/07\/logo-shop-apotheke-2.png\" alt=\"\">\n                                      <img decoding=\"async\" class=\"logo-card-image\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2020\/07\/logo-intersport@2x-1.png\" alt=\"\">\n                                      <img decoding=\"async\" class=\"logo-card-image\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2020\/01\/logo-fashionette@2x-1.png\" alt=\"\">\n                                      <img decoding=\"async\" class=\"logo-card-image\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2020\/03\/logo-liqui-moly-2.png\" alt=\"\">\n                                      <img decoding=\"async\" class=\"logo-card-image\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2017\/07\/logo-sanicare@2x-1.png\" alt=\"\">\n                      <\/div>\n      <\/div>\n          <\/section>\n\n\n<section id=\"cards-block_c4817ba5ac8e91e83a8e7b80f1356090\" class=\" py-6 py-md-8 bg-light \">\n  \n  <div class=\"container\">\n          <div class=\"row\">\n        <div class=\"col-md-10 col-lg-8 mx-md-auto\">\n          <div class=\" text-center mb-4\">\n                          <h2 class=\"mb-0 text-primary-blackstar\">Was ist Omnichannel und warum ist es so wichtig?<\/h2>\n                                      <div class=\"text-editor fs-md mt-2\">\n                <p><span style=\"font-weight: 400;\">Omnichannel-Commerce ist die Art und Weise, wie Unternehmen ihre Go-to-Market-Strategie ausrichten, um \u00fcberall dort zu sein, wo ihre Kunden sind, und ihre Produkte so zu pr\u00e4sentieren, dass sie alle Erwartungen erf\u00fcllen oder \u00fcbertreffen.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Die Kunden von heute sind von Natur aus Omnichannel-K\u00e4ufer &#8211; sie suchen bewusst auf mehreren Kan\u00e4len nach Produkten, entdecken Produkte dort, wo es am bequemsten ist und treffen Kaufentscheidungen auf der Grundlage der Informationen, die sie bei all diesen Interaktionen mit Ihrer Marke finden (oder nicht finden).<\/span><\/p>\n              <\/div>\n                      <\/div>\n        <\/div>\n      <\/div>\n              <div class=\"row justify-content-center g-3 row-cols-lg-3\">\n                  <div>\n            <div class=\"basic-card  \">\n                              <div class=\"basic-card-image\" style=\"max-width:\">\n                  <img decoding=\"async\"  src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/09\/card_icon_Marketing@2x.png\" alt=\"\">\n                <\/div>\n                            <div class=\"basic-card-content\">\n                                  <h4 class=\"basic-card-title\">\n                    Marketing                                      <\/h4>\n                                                <div class=\"basic-card-text\">\n                                      <p><span style=\"font-weight: 400;\">Stellen Sie sicher, dass Ihr Messaging \u00fcber alle Ihre Kan\u00e4le hinweg abgestimmt ist und Sie einfachen Zugang zu konsistenten und genauen Produktinformationen haben.<\/span><\/p>\n                                                    <\/div>\n\n\n                              <\/div>\n            <\/div>\n          <\/div>\n                  <div>\n            <div class=\"basic-card  \">\n                              <div class=\"basic-card-image\" style=\"max-width:\">\n                  <img decoding=\"async\"  src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/09\/web-assets-teams-internal-operations.png\" alt=\"\">\n                <\/div>\n                            <div class=\"basic-card-content\">\n                                  <h4 class=\"basic-card-title\">\n                    Operations                                      <\/h4>\n                                                <div class=\"basic-card-text\">\n                                      <p><span style=\"font-weight: 400;\">Effizientere Einf\u00fchrung neuer Produkte und neuer Vertriebskan\u00e4le, um den Kunden mit dem richtigen Inhalt und zur richtigen Zeit zu erreichen<\/span><\/p>\n                                                    <\/div>\n\n\n                              <\/div>\n            <\/div>\n          <\/div>\n                  <div>\n            <div class=\"basic-card  \">\n                              <div class=\"basic-card-image\" style=\"max-width:\">\n                  <img decoding=\"async\"  src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/09\/card_icon_Team@2x.png\" alt=\"\">\n                <\/div>\n                            <div class=\"basic-card-content\">\n                                  <h4 class=\"basic-card-title\">\n                    Executives                                      <\/h4>\n                                                <div class=\"basic-card-text\">\n                                      <p><span style=\"font-weight: 400;\">Treffen Sie fundiertere strategische Entscheidungen und seien Sie flexibler bei der Optimierung Ihrer Go-to-Market-Strategien<\/span><\/p>\n                                                    <\/div>\n\n\n                              <\/div>\n            <\/div>\n          <\/div>\n              <\/div>\n              <div class=\"mt-3 text-center\">\n              <\/div>\n      <\/div>\n<\/section>\n\n\n\n  <section class=\"py-6 py-md-8  content-with-icons\">\n    <div class=\"container\">\n        <div class=\"row\">\n                            <div class=\"row\">\n                    <div class=\"col-xxl-10 mx-xxl-auto\">\n                                                    <div class=\"text-center mb-6\">\n                                <h2 class=\"mb-0 text-primary-blackstar fw-medium\">Die wichtigsten Vorteile von Akeneo f\u00fcr Ihre Omnichannel-Aktivierungsstrategie<\/h2>\n                            <\/div>\n                        \n                        \n                                            <\/div>\n                <\/div>\n                    <\/div>\n        <div class=\"row align-items-center justify-content-between \">\n            <div class=\"col-lg-5\">\n\n                \n                                    <div class=\"vstack gap-3\">\n                                                    <div>\n                                <div class=\"icon-card icon-card-horizontal\">\n                                                                            <div class=\"icon-card-image\">\n                                            <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/07\/akeneo-icon-structure@2x.svg\" alt=\"\">\n                                        <\/div>\n                                                                        <div class=\"icon-card-content\">\n                                                                                    <h6 class=\"icon-card-title text-primary-blackstar fw-medium\">Konsistenz \u00fcber alle Kan\u00e4le hinweg<\/h6>\n                                                                                                                            <div class=\"icon-card-description text-primary-blackstar\"><p>Eine konsistente Darstellung von Produktdetails, Beschreibungen und Spezifikationen st\u00e4rkt das Markenimage und reduziert das Risiko widerspr\u00fcchlicher oder veralteter Informationen \u2013 unabh\u00e4ngig vom Kanal oder der Phase der Customer Journey.<\/p>\n<\/div>\n                                                                                                                    <\/div>\n                                <\/div>\n                            <\/div>\n                                                    <div>\n                                <div class=\"icon-card icon-card-horizontal\">\n                                                                            <div class=\"icon-card-image\">\n                                            <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/07\/akeneo-icon-analytics@2x.svg\" alt=\"\">\n                                        <\/div>\n                                                                        <div class=\"icon-card-content\">\n                                                                                    <h6 class=\"icon-card-title text-primary-blackstar fw-medium\">Verbesserte Customer Experience<\/h6>\n                                                                                                                            <div class=\"icon-card-description text-primary-blackstar\"><p>Aktuelle und genaue Produktinformationen \u00fcber alle Kan\u00e4le hinweg sorgen f\u00fcr ein nahtloses, positives Kundenerlebnis \u2013 ob auf Online-Marktpl\u00e4tzen, in sozialen Medien oder im Einzelhandel.<\/p>\n<\/div>\n                                                                                                                    <\/div>\n                                <\/div>\n                            <\/div>\n                                                    <div>\n                                <div class=\"icon-card icon-card-horizontal\">\n                                                                            <div class=\"icon-card-image\">\n                                            <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/07\/akeneo-icon-increase-conversion@2x.svg\" alt=\"\">\n                                        <\/div>\n                                                                        <div class=\"icon-card-content\">\n                                                                                    <h6 class=\"icon-card-title text-primary-blackstar fw-medium\">Gesteigerte betriebliche Effizienz<\/h6>\n                                                                                                                            <div class=\"icon-card-description text-primary-blackstar\"><p>Ein PIM-System zentralisiert Produktinformationen, wodurch interne Prozesse effizienter werden. Unternehmen k\u00f6nnen Produktdaten an einem Ort aktualisieren, was Fehler reduziert und die Markteinf\u00fchrungszeit f\u00fcr neue Produkte oder Updates verk\u00fcrzt.<\/p>\n<\/div>\n                                                                                                                    <\/div>\n                                <\/div>\n                            <\/div>\n                                                    <div>\n                                <div class=\"icon-card icon-card-horizontal\">\n                                                                            <div class=\"icon-card-image\">\n                                            <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/07\/akeneo-icon-time-to-market@2x.svg\" alt=\"\">\n                                        <\/div>\n                                                                        <div class=\"icon-card-content\">\n                                                                                    <h6 class=\"icon-card-title text-primary-blackstar fw-medium\">Zeit- und Kostenersparnis<\/h6>\n                                                                                                                            <div class=\"icon-card-description text-primary-blackstar\"><p>Das manuelle Aktualisieren von Informationen \u00fcber mehrere Kan\u00e4le ist aufwendig und fehleranf\u00e4llig. Omnichannel-Aktivierung automatisiert diesen Prozess und reduziert so Arbeits- und Betriebskosten.<\/p>\n<\/div>\n                                                                                                                    <\/div>\n                                <\/div>\n                            <\/div>\n                                                    <div>\n                                <div class=\"icon-card icon-card-horizontal\">\n                                                                            <div class=\"icon-card-image\">\n                                            <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/07\/akeneo-icon-marketplace@2x.svg\" alt=\"\">\n                                        <\/div>\n                                                                        <div class=\"icon-card-content\">\n                                                                                    <h6 class=\"icon-card-title text-primary-blackstar fw-medium\">Anpassungsf\u00e4higkeit an Marktver\u00e4nderungen<\/h6>\n                                                                                                                            <div class=\"icon-card-description text-primary-blackstar\"><p>In einem dynamischen Markt m\u00fcssen sich Unternehmen schnell an ver\u00e4nderte Produktinformationen und neue Kan\u00e4le anpassen. Eine Omnichannel-Strategie erm\u00f6glicht rasche Aktualisierungen und sorgt daf\u00fcr, dass Kunden stets aktuelle Informationen erhalten.<\/p>\n<\/div>\n                                                                                                                    <\/div>\n                                <\/div>\n                            <\/div>\n                                            <\/div>\n                            <\/div>\n\n                            <div class=\"col-lg-6 text-center image-block\">\n                                            <figure class=\"mb-0\">\n                            <img decoding=\"async\"  src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/11\/Web-assets-Call-to-Action-large-app-store@2x-1.png\" alt=\"\">\n                                                    <\/figure>\n                    \n                                    <\/div>\n                    <\/div>\n    <\/div>\n<\/section>  \n\n\n\n<section id=\"cards-block_8bb474c3d80276c0f71a5d2bd7d7ae0f\" class=\" py-6 py-md-8 bg-light \">\n  \n  <div class=\"container\">\n          <div class=\"row\">\n        <div class=\"col-md-10 col-lg-8 mx-md-auto\">\n          <div class=\" text-center mb-4\">\n                          <h2 class=\"mb-0 text-primary-blackstar\">Akeneo Product Cloud Anwendungsf\u00e4lle  f\u00fcr Omnichannel-Aktivierung<\/h2>\n                                      <div class=\"text-editor fs-md mt-2\">\n                <p><span style=\"font-weight: 400;\">F\u00fchren Sie eine erfolgreiche Omnichannel-Strategie mit einer koh\u00e4renten Balance zwischen D2C, Einzelh\u00e4ndlern, Marktpl\u00e4tzen, In-Store und mehr aus. Lesen Sie mehr dar\u00fcber, wie Akeneo bei der Umsetzung dieser Go-to-Market-Strategien hilft.<\/span><\/p>\n              <\/div>\n                      <\/div>\n        <\/div>\n      <\/div>\n              <div class=\"row justify-content-center g-3 row-cols-lg-3\">\n                  <div>\n            <div class=\"basic-card  \">\n                              <div class=\"basic-card-image\" style=\"max-width:\">\n                  <img decoding=\"async\"  src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/09\/card_icon_Point-of-Sale@2x.png\" alt=\"\">\n                <\/div>\n                            <div class=\"basic-card-content\">\n                                  <h4 class=\"basic-card-title\">\n                    Auf den Websites von Einzelh\u00e4ndlern und Marktpl\u00e4tzen verkaufen                                      <\/h4>\n                                                <div class=\"basic-card-text\">\n                                      <p><span style=\"font-weight: 400;\">Erreichen Sie neue Zielgruppen und steigern Sie Ihren Umsatz durch direkte Verbindungen zu f\u00fchrenden Einzelh\u00e4ndlern und Marktpl\u00e4tzen auf der ganzen Welt.<\/span><\/p>\n                                                    <\/div>\n\n\n                                  <div class=\"basic-card-link\">\n                    <a class=\"btn btn-primary\" href=\"https:\/\/www.akeneo.com\/de\/sell-on-retailers-marketplaces\/\"><span class=\"initial text\">Weitere Informationen<\/span><span class=\"background-text\">Weitere Informationen<\/span><span class=\"hovered text\">Weitere Informationen<\/span><\/a>                  <\/div>\n                              <\/div>\n            <\/div>\n          <\/div>\n              <\/div>\n              <div class=\"mt-3 text-center\">\n              <\/div>\n      <\/div>\n<\/section>\n\n\n<section id=\"assets-articles-block_4804db823617ce6b2afc72a85834df83\" class=\"py-6 py-md-8 \">\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-12\">\n                <div class=\"mb-4  text-center\">\n                                            <h2 class=\"mb-0 text-primary-blackstar\">Related Posts<\/h2>\n                    \n                                                        <\/div>\n            <\/div>\n        <\/div>\n                    <div class=\"row row-cols-lg-3 g-3\">\n                                    <div>\n    <div class=\"article-card  p-0\">\n        <div class=\"article-card-image \">\n            <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2022\/01\/Fred-de-Gombert.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" \/>        <\/div>\n        <div class=\"article-card-content\">\n            \n            <h4 class=\"article-card-title text-primary-blackstar\">2019: Das Jahr der Transparenz<\/h4>\n\n                            <p class=\"article-card-excerpt text-primary-blackstar\">\n                    (\u00dcbersetzt aus dem franz\u00f6sischen)\r\n\r\nvon Fr\u00e9d\u00e9ric de Gombert, CEO bei AkeneoZu Beginn eines&#8230; 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               <\/p>\n                        <a href=\"https:\/\/www.akeneo.com\/blog\/10-things-to-know-about-spring-release-2023-for-akeneos-10th-anniversary\/\" class=\"article-card-link stretched-link\"><span class=\"hidden-text\"><\/span><\/a>\n        <\/div>\n    <\/div>\n<\/div>                                    <div>\n    <div class=\"article-card  p-0\">\n        <div class=\"article-card-image \">\n            <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2023\/11\/AdobeStock_338287575-scaled.jpeg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" \/>        <\/div>\n        <div class=\"article-card-content\">\n            \n            <h4 class=\"article-card-title text-primary-blackstar\">Trends f\u00fcr den Einzelhandel 2024<\/h4>\n\n                            <p class=\"article-card-excerpt text-primary-blackstar\">\n                    Mit Blick auf das kommende Jahr gehen wir der Frage nach, wie sich die Einzelhandelslandschaft&#8230;                <\/p>\n                        <a href=\"https:\/\/www.akeneo.com\/de\/blog\/top-retail-trends-for-2024\/\" class=\"article-card-link stretched-link\"><span class=\"hidden-text\"><\/span><\/a>\n        <\/div>\n    <\/div>\n<\/div>                            <\/div>\n            <\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":true,"footnotes":""},"class_list":["post-47917","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Omnichannel-Produktaktivierung | Akeneo<\/title>\n<meta name=\"description\" content=\"Eine schlechte Product Experience auf einem Kanal kann dazu f\u00fchren, dass ein Kunde verloren geht. 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