{"id":47819,"date":"2021-11-19T07:22:21","date_gmt":"2021-11-19T07:22:21","guid":{"rendered":"https:\/\/www.akeneo.com\/fashion-2\/"},"modified":"2024-11-14T14:48:19","modified_gmt":"2024-11-14T14:48:19","slug":"fashion","status":"publish","type":"page","link":"https:\/\/www.akeneo.com\/de\/fashion\/","title":{"rendered":"Fashion"},"content":{"rendered":"\n
\n
\n
\n
\n
\n \n \n

Ein neuer Standard f\u00fcr Mode: Nachhaltig, skalierbar und nahtlos vernetzt mit Akeneo Fashion Cloud<\/h1>\n
\n

Akeneo Fashion Cloud revolutioniert das Produktdatenmanagement in der Modebranche und erm\u00f6glicht es Marken, pr\u00e4zise und nachhaltige Produkterlebnisse zu schaffen. Im Kern steht Akeneo PIM, das eine nahtlose Verwaltung von Sortimenten, Gr\u00f6\u00dfenangaben und Omnichannel-Produktinhalten erm\u00f6glicht. Diese solide Basis unterst\u00fctzt spezialisierte Apps, die den sich wandelnden Anforderungen gerecht werden \u2013 von der Einhaltung globaler Standards wie dem Digital Product Passport bis hin zur Datenanalyse zur Reduzierung von Retouren. Akeneo Fashion Cloud ist der Schl\u00fcssel zu nachhaltigem Wachstum, erh\u00f6hter Transparenz und gesteigerter Kundenzufriedenheit.<\/span><\/p>\n <\/div>\n

\n
\n Demo anfordern<\/span>Demo anfordern<\/span>Demo anfordern<\/span><\/a> <\/div>\n <\/div>\n <\/div>\n <\/div>\n
\n
\n \"\"\n <\/div>\n \n <\/div>\n <\/div>\n\n <\/div>\n<\/section> \n\n\n\n
\n
\n
\n
\n
\n

F\u00fchrende Unternehmen der Modebranche entscheiden sich f\u00fcr Akeneo<\/p>\n <\/div>\n <\/div>\n <\/div>\n\n \n

\n
\n \"\"\n \"\"\n \"\"\n \"\"\n \"\"\n \"\"\n \"\"\n \"\"\n \"\"\n \"\"\n <\/div>\n
\n \"\"\n \"\"\n \"\"\n \"\"\n \"\"\n \"\"\n \"\"\n \"\"\n \"\"\n \"\"\n <\/div>\n <\/div>\n <\/div><\/section>\n\n\n
\n \n
\n
\n
\n
\n

Wie die Akeneo Fashion Cloud Modeunternehmen unterst\u00fctzt<\/h2>\n
\n

Akeneo Fashion Cloud erm\u00f6glicht es Modemarken, Produktdaten zu optimieren, die Zusammenarbeit zu verbessern und \u00fcber alle Kan\u00e4le hinweg ein konsistentes und \u00fcberzeugendes Produkterlebnis zu schaffen.<\/span><\/p>\n

Mit ma\u00dfgeschneiderten Tools und intelligenten Workflows k\u00f6nnen Modeunternehmen flexibel bleiben, die Markenidentit\u00e4t sichern und Kunden die Transparenz bieten, die sie erwarten.<\/span><\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n

\n
\n
\n
\n \"\"\n <\/div>\n
\n

\n Elegantes Sortiment <\/h4>\n
\n

Halten Sie Ihre Produktinformationen vollst\u00e4ndig, pr\u00e4zise und zentral an einem zuverl\u00e4ssigen Ort. Akeneo Fashion Cloud sorgt f\u00fcr Konsistenz \u00fcber alle Teams, Kan\u00e4le und Regionen hinweg und st\u00e4rkt das Markenimage.<\/span><\/p>\n

Durch intelligente Anreicherung k\u00f6nnen Ihre Teams Workflows optimieren, doppelte Aufgaben minimieren und Produktmodelle an die spezifischen Anforderungen und Varianten Ihrer Marke anpassen.<\/span><\/p>\n <\/div>\n\n\n <\/div>\n <\/div>\n <\/div>\n

\n
\n
\n \"\"\n <\/div>\n
\n

\n Stil Sinfonie <\/h4>\n
\n

St\u00e4rken Sie Ihre Teams und Partner, indem Sie sowohl interne als auch externe Beteiligte einladen, innerhalb der Plattform zu arbeiten \u2013 mit klar definierten Rollen und Verantwortlichkeiten. Erstellen Sie ma\u00dfgeschneiderte Anreicherungs-Workflows, um reibungslose Produkteinf\u00fchrungen sicherzustellen. Gehen Sie \u00fcber das Wesentliche hinaus und heben Sie das Besondere Ihrer Marke hervor: Designer-Einblicke, nachhaltige Materialien, Informationen zur Produktion und mehr.<\/span><\/p>\n <\/div>\n\n\n <\/div>\n <\/div>\n <\/div>\n

\n
\n
\n \"\"\n <\/div>\n
\n

\n Strahlkraft im Einzelhandel <\/h4>\n
\n

Verteilen Sie genaue und konsistente Produktinformationen m\u00fchelos an interne Teams und externe Kan\u00e4le. Synchronisieren Sie Produkte effizient mit Einzelh\u00e4ndlern und Marktpl\u00e4tzen und eliminieren Sie manuelle Formatierungsaufgaben. Verbessern Sie das digitale Erlebnis, indem Sie QR-Codes \u00fcber spezielle Apps aus dem Akeneo App Store generieren. So k\u00f6nnen Sie Kunden unkompliziert mit Produktdetails verbinden, den Wiederverkauf auf Secondhand-Plattformen unterst\u00fctzen oder sogar Ihre eigene Secondhand-Plattform starten.<\/span><\/p>\n <\/div>\n\n\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n

\n <\/div>\n <\/div>\n<\/section>\n\n\n\n
\n
\n
\n
\n
\n
\n

Erfolgsfaktoren f\u00fcr die neue \u00c4ra der Mode: Vorteile der Akeneo Fashion Cloud<\/h2>\n <\/div>\n \n \n <\/div>\n <\/div>\n <\/div>\n
\n
\n\n \n
\n
\n
\n
\n \"\"\n <\/div>\n
\n
Erh\u00f6hte Transparenz und Vertrauen<\/h6>\n

Die Akeneo Fashion Cloud erm\u00f6glicht es Marken, ihre Nachhaltigkeitsbem\u00fchungen transparent zu kommunizieren, sodass Kunden detaillierte Informationen zu Materialien, Herkunft und Umweltauswirkungen erhalten k\u00f6nnen.<\/span><\/p>\n<\/div>\n <\/div>\n <\/div>\n <\/div>\n

\n
\n
\n \"\"\n <\/div>\n
\n
Agilit\u00e4t f\u00fcr den Secondhand-Markt<\/h6>\n

Mit integriertem QR-Code-Support und digitalen Produktp\u00e4ssen macht Akeneo Fashion Cloud es Marken leicht, am Secondhand-Markt teilzunehmen.<\/span><\/p>\n<\/div>\n <\/div>\n <\/div>\n <\/div>\n

\n
\n
\n \"\"\n <\/div>\n
\n
Effizientes Product Experience Management (PXM)<\/h6>\n

Akeneo Fashion Cloud vereinfacht das PXM, indem es Produktinformationen zentralisiert, organisiert und verteilt und so eine konsistente Botschaft \u00fcber alle Kan\u00e4le hinweg sicherstellt.<\/span><\/p>\n<\/div>\n <\/div>\n <\/div>\n <\/div>\n

\n
\n
\n \"\"\n <\/div>\n
\n
Nahtlose Integration f\u00fcr digitale und In-Store-Erlebnisse<\/h6>\n

Akeneo Fashion Cloud vereint digitale und station\u00e4re Produkterlebnisse, indem es den sofortigen Zugriff auf konsistente, angereicherte Daten erm\u00f6glicht.<\/span><\/p>\n<\/div>\n <\/div>\n <\/div>\n <\/div>\n

\n
\n
\n \"\"\n <\/div>\n
\n
Unterst\u00fctzung f\u00fcr globale Marktexpansion<\/h6>\n

Die Akeneo Fashion Cloud wurde f\u00fcr die Internationalisierung entwickelt und erm\u00f6glicht es Marken, ihre Sortimente f\u00fcr unterschiedliche M\u00e4rkte, Sprachen und Regionen gezielt zu lokalisieren und zu verwalten.<\/span><\/p>\n<\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n\n

\n
\n \"\"\n <\/figure>\n \n <\/div>\n <\/div>\n <\/div>\n<\/section> \n\n\n
\n
\n
\n
\n
\n

Customer Stories<\/h2>\n \n <\/div>\n <\/div>\n <\/div>\n
\n
\n
\n
\n \"\" <\/div>\n
\n \n

Lancaster<\/h4>\n\n

\n Revolutionierte Datenverwaltung f\u00fcr die Teams <\/p>\n <\/span><\/a>\n <\/div>\n <\/div>\n<\/div>

\n
\n
\n \"\" <\/div>\n
\n \n

Kurt Geiger<\/h4>\n\n

\n Akeneo, genau das richtige f\u00fcr die Wachstumsstrategie von Kurt Geiger <\/p>\n <\/span><\/a>\n <\/div>\n <\/div>\n<\/div>

\n
\n
\n \"\" <\/div>\n
\n \n

Myer<\/h4>\n\n

\n Erhebliche Verk\u00fcrzung des Produktdaten-Onboarding\nvon Lieferanten sowie der Markteinf\u00fchrung <\/p>\n <\/span><\/a>\n <\/div>\n <\/div>\n<\/div> <\/div>\n <\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":24841,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":true,"footnotes":""},"class_list":["post-47819","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nFashion | Akeneo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.akeneo.com\/de\/fashion\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fashion | Akeneo\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.akeneo.com\/de\/fashion\/\" \/>\n<meta property=\"og:site_name\" content=\"Akeneo\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-14T14:48:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2022\/01\/web-assets-Solutions-fashion-hero@2x-958x1024.png\" \/>\n\t<meta property=\"og:image:width\" content=\"958\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 Minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.akeneo.com\/de\/fashion\/\",\"url\":\"https:\/\/www.akeneo.com\/de\/fashion\/\",\"name\":\"Fashion | Akeneo\",\"isPartOf\":{\"@id\":\"https:\/\/www.akeneo.com\/de\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.akeneo.com\/de\/fashion\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.akeneo.com\/de\/fashion\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2022\/01\/web-assets-Solutions-fashion-hero@2x.png\",\"datePublished\":\"2021-11-19T07:22:21+00:00\",\"dateModified\":\"2024-11-14T14:48:19+00:00\",\"inLanguage\":\"de-DE\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.akeneo.com\/de\/fashion\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de-DE\",\"@id\":\"https:\/\/www.akeneo.com\/de\/fashion\/#primaryimage\",\"url\":\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2022\/01\/web-assets-Solutions-fashion-hero@2x.png\",\"contentUrl\":\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2022\/01\/web-assets-Solutions-fashion-hero@2x.png\",\"width\":2021,\"height\":2161},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.akeneo.com\/de\/#website\",\"url\":\"https:\/\/www.akeneo.com\/de\/\",\"name\":\"Akeneo\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.akeneo.com\/de\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.akeneo.com\/de\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de-DE\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.akeneo.com\/de\/#organization\",\"name\":\"Akeneo\",\"url\":\"https:\/\/www.akeneo.com\/de\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de-DE\",\"@id\":\"https:\/\/www.akeneo.com\/de\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2019\/08\/logo-kjus.png\",\"contentUrl\":\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2019\/08\/logo-kjus.png\",\"width\":1,\"height\":1,\"caption\":\"Akeneo\"},\"image\":{\"@id\":\"https:\/\/www.akeneo.com\/de\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Fashion | Akeneo","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.akeneo.com\/de\/fashion\/","og_locale":"de_DE","og_type":"article","og_title":"Fashion | Akeneo","og_url":"https:\/\/www.akeneo.com\/de\/fashion\/","og_site_name":"Akeneo","article_modified_time":"2024-11-14T14:48:19+00:00","og_image":[{"width":958,"height":1024,"url":"https:\/\/www.akeneo.com\/wp-content\/uploads\/2022\/01\/web-assets-Solutions-fashion-hero@2x-958x1024.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Gesch\u00e4tzte Lesezeit":"1 Minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.akeneo.com\/de\/fashion\/","url":"https:\/\/www.akeneo.com\/de\/fashion\/","name":"Fashion | Akeneo","isPartOf":{"@id":"https:\/\/www.akeneo.com\/de\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.akeneo.com\/de\/fashion\/#primaryimage"},"image":{"@id":"https:\/\/www.akeneo.com\/de\/fashion\/#primaryimage"},"thumbnailUrl":"https:\/\/www.akeneo.com\/wp-content\/uploads\/2022\/01\/web-assets-Solutions-fashion-hero@2x.png","datePublished":"2021-11-19T07:22:21+00:00","dateModified":"2024-11-14T14:48:19+00:00","inLanguage":"de-DE","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.akeneo.com\/de\/fashion\/"]}]},{"@type":"ImageObject","inLanguage":"de-DE","@id":"https:\/\/www.akeneo.com\/de\/fashion\/#primaryimage","url":"https:\/\/www.akeneo.com\/wp-content\/uploads\/2022\/01\/web-assets-Solutions-fashion-hero@2x.png","contentUrl":"https:\/\/www.akeneo.com\/wp-content\/uploads\/2022\/01\/web-assets-Solutions-fashion-hero@2x.png","width":2021,"height":2161},{"@type":"WebSite","@id":"https:\/\/www.akeneo.com\/de\/#website","url":"https:\/\/www.akeneo.com\/de\/","name":"Akeneo","description":"","publisher":{"@id":"https:\/\/www.akeneo.com\/de\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.akeneo.com\/de\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de-DE"},{"@type":"Organization","@id":"https:\/\/www.akeneo.com\/de\/#organization","name":"Akeneo","url":"https:\/\/www.akeneo.com\/de\/","logo":{"@type":"ImageObject","inLanguage":"de-DE","@id":"https:\/\/www.akeneo.com\/de\/#\/schema\/logo\/image\/","url":"https:\/\/www.akeneo.com\/wp-content\/uploads\/2019\/08\/logo-kjus.png","contentUrl":"https:\/\/www.akeneo.com\/wp-content\/uploads\/2019\/08\/logo-kjus.png","width":1,"height":1,"caption":"Akeneo"},"image":{"@id":"https:\/\/www.akeneo.com\/de\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/www.akeneo.com\/de\/wp-json\/wp\/v2\/pages\/47819","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.akeneo.com\/de\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.akeneo.com\/de\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.akeneo.com\/de\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.akeneo.com\/de\/wp-json\/wp\/v2\/comments?post=47819"}],"version-history":[{"count":0,"href":"https:\/\/www.akeneo.com\/de\/wp-json\/wp\/v2\/pages\/47819\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.akeneo.com\/de\/wp-json\/wp\/v2\/media\/24841"}],"wp:attachment":[{"href":"https:\/\/www.akeneo.com\/de\/wp-json\/wp\/v2\/media?parent=47819"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}