{"id":47717,"date":"2021-11-01T08:37:44","date_gmt":"2021-11-01T08:37:44","guid":{"rendered":"https:\/\/www.akeneo.com\/white-paper-2\/"},"modified":"2025-08-07T09:07:11","modified_gmt":"2025-08-07T09:07:11","slug":"white-paper","status":"publish","type":"page","link":"https:\/\/www.akeneo.com\/de\/white-paper\/","title":{"rendered":"Whitepapers"},"content":{"rendered":"\n  <section class=\"hero   pb-3 pt-8 pt-md-10\" >\n    <div class=\"container\">\n                    <div class=\"row\">\n                <div class=\"col-12 clickable-block\">\n                                            <a href=\"https:\/\/www.akeneo.com\/de\/white-paper\/die-naechste-aera-des-handels\/\" class=\"stretched-link\"><span class=\"hidden-text\"><\/span><\/a>\n                                        <div class=\"hero-inner hero-inner-blue\">\n                                        <div class=\"row justify-content-between align-items-center g-3\">\n                        <div class=\"col-lg-6\">\n                            <div class=\"hero-content\">\n                                                                                                    <div class=\"hero-tags\">\n                                        <span class=\"tag tag-white\">eBook<\/span>\n                                    <\/div>\n                                \n                                \n                                                                    <h1 class=\"hero-title\">Die n\u00e4chste \u00c4ra des Handels<\/h1>\n                                                                                                    <div class=\"hero-text\">\n                                        <p>Wie KI die Produktsuche ver\u00e4ndert \u2013 und warum saubere Produktdaten jetzt entscheidend sind K\u00fcnstliche Intelligenz (KI) galt lange als Zukunftsvision \u2013 irgendwo zwischen fliegenden Autos und sich selbst schn\u00fcrenden Schuhen. Heute ist sie Realit\u00e4t und ver\u00e4ndert bereits grundlegend, wie Menschen nach Produkten suchen, einkaufen und mit Marken interagieren.<\/p>\n                                    <\/div>\n                                                                                            <\/div>\n                        <\/div>\n                                                    <div class=\"col-lg-5\">\n                                                                    <div class=\"hero-image\">\n                                        <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2025\/04\/Whitepaper_2025_Next_Chapter_1040x640@2x-1-1200x738.png\" alt=\"\">\n                                    <\/div>\n                                \n                                                            <\/div>\n                                            <\/div>\n\n                                        <\/div>\n                <\/div>\n            <\/div>\n     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class=\"form-check-input\" type=\"checkbox\" value=\"e-book\" name=\"resource-types[]\" id=\"term-1659\">\n                                        <label class=\"form-check-label\" for=\"term-1659\">\n                                            E-Book                                        <\/label>\n                                    <\/div>\n                                <\/li>\n                                                            <li class=\"dropdown-item\">\n                                    <div class=\"form-check mb-0\">\n                                        <input class=\"form-check-input\" type=\"checkbox\" value=\"infografik\" name=\"resource-types[]\" id=\"term-1656\">\n                                        <label class=\"form-check-label\" for=\"term-1656\">\n                                            Infografik                                        <\/label>\n                                    <\/div>\n                                <\/li>\n             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type=\"checkbox\" value=\"kuenstliche-intelligenz\" name=\"category[]\" id=\"term-1573\">\n                                        <label class=\"form-check-label\" for=\"term-1573\">\n                                            K\u00fcnstliche Intelligenz                                        <\/label>\n                                    <\/div>\n                                <\/li>\n                                                            <li class=\"dropdown-item\">\n                                    <div class=\"form-check mb-0\">\n                                        <input class=\"form-check-input\" type=\"checkbox\" value=\"nachhaltigkeit\" name=\"category[]\" id=\"term-1581\">\n                                        <label class=\"form-check-label\" for=\"term-1581\">\n                                            Nachhaltigkeit                                        <\/label>\n                                    <\/div>\n                                <\/li>\n      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srcset=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2026\/03\/WhitepaperEGuideEBook-Website-1040-x-640.png 1040w, https:\/\/www.akeneo.com\/wp-content\/uploads\/2026\/03\/WhitepaperEGuideEBook-Website-1040-x-640-300x185.png 300w, https:\/\/www.akeneo.com\/wp-content\/uploads\/2026\/03\/WhitepaperEGuideEBook-Website-1040-x-640-1024x630.png 1024w, https:\/\/www.akeneo.com\/wp-content\/uploads\/2026\/03\/WhitepaperEGuideEBook-Website-1040-x-640-768x473.png 768w, https:\/\/www.akeneo.com\/wp-content\/uploads\/2026\/03\/WhitepaperEGuideEBook-Website-1040-x-640-800x492.png 800w, https:\/\/www.akeneo.com\/wp-content\/uploads\/2026\/03\/WhitepaperEGuideEBook-Website-1040-x-640-81x50.png 81w\" sizes=\"auto, (max-width: 1040px) 100vw, 1040px\" \/>            <\/div>\n                <div class=\"article-card-content fs-md\">\n                            <div class=\"hero-tags mb-2 d-none d-md-block\">\n                    <span class=\"tag tag-lilac\">E-Book<\/span>\n                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https:\/\/www.akeneo.com\/wp-content\/uploads\/2026\/02\/website-preview-1024x630.jpg 1024w, https:\/\/www.akeneo.com\/wp-content\/uploads\/2026\/02\/website-preview-768x473.jpg 768w, https:\/\/www.akeneo.com\/wp-content\/uploads\/2026\/02\/website-preview-1536x945.jpg 1536w, https:\/\/www.akeneo.com\/wp-content\/uploads\/2026\/02\/website-preview-2048x1260.jpg 2048w, https:\/\/www.akeneo.com\/wp-content\/uploads\/2026\/02\/website-preview-1200x738.jpg 1200w, https:\/\/www.akeneo.com\/wp-content\/uploads\/2026\/02\/website-preview-800x492.jpg 800w, https:\/\/www.akeneo.com\/wp-content\/uploads\/2026\/02\/website-preview-81x50.jpg 81w\" sizes=\"auto, (max-width: 2080px) 100vw, 2080px\" \/>            <\/div>\n                <div class=\"article-card-content fs-md\">\n                            <div class=\"hero-tags mb-2 d-none d-md-block\">\n                    <span class=\"tag tag-lilac\">E-Book<\/span>\n                <\/div>\n                        <h4 class=\"article-card-title\">Akeneo x Unic: Von technischen Produktdaten zu wertstiftenden Produkterlebnissen im B2B<\/h4>\n                            <p class=\"article-card-excerpt d-none d-md-block\">Erfahren Sie, wie Sie komplexe technische Daten in \u00fcberzeugende B2B-Kauferlebnisse \u00fcbersetzen&#8230;.<\/p>\n                        <a href=\"https:\/\/www.akeneo.com\/de\/white-paper\/akeneo-x-unic-von-technischen-produktdaten-zu-wertstiftenden-produkterlebnissen-im-b2b\/\" class=\"article-card-link stretched-link\"><span class=\"hidden-text\"><\/span><\/a>\n        <\/div>\n    <\/div>\n<\/div>                              <div class=\"js-post-listings-item\">\n    <div class=\"article-card p-0\">\n                    <div class=\"article-card-image ratio ratio-16x9\">\n                <img loading=\"lazy\" decoding=\"async\" width=\"2080\" height=\"1280\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2026\/01\/AI-Commerce-IT-Web-Thumbnail@2x-2.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" srcset=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2026\/01\/AI-Commerce-IT-Web-Thumbnail@2x-2.png 2080w, https:\/\/www.akeneo.com\/wp-content\/uploads\/2026\/01\/AI-Commerce-IT-Web-Thumbnail@2x-2-300x185.png 300w, https:\/\/www.akeneo.com\/wp-content\/uploads\/2026\/01\/AI-Commerce-IT-Web-Thumbnail@2x-2-1024x630.png 1024w, https:\/\/www.akeneo.com\/wp-content\/uploads\/2026\/01\/AI-Commerce-IT-Web-Thumbnail@2x-2-768x473.png 768w, https:\/\/www.akeneo.com\/wp-content\/uploads\/2026\/01\/AI-Commerce-IT-Web-Thumbnail@2x-2-1536x945.png 1536w, https:\/\/www.akeneo.com\/wp-content\/uploads\/2026\/01\/AI-Commerce-IT-Web-Thumbnail@2x-2-2048x1260.png 2048w, https:\/\/www.akeneo.com\/wp-content\/uploads\/2026\/01\/AI-Commerce-IT-Web-Thumbnail@2x-2-1200x738.png 1200w, https:\/\/www.akeneo.com\/wp-content\/uploads\/2026\/01\/AI-Commerce-IT-Web-Thumbnail@2x-2-800x492.png 800w, https:\/\/www.akeneo.com\/wp-content\/uploads\/2026\/01\/AI-Commerce-IT-Web-Thumbnail@2x-2-81x50.png 81w\" sizes=\"auto, (max-width: 2080px) 100vw, 2080px\" \/>            <\/div>\n                <div class=\"article-card-content fs-md\">\n                            <div class=\"hero-tags mb-2 d-none d-md-block\">\n                    <span class=\"tag tag-lilac\">E-Book<\/span>\n                <\/div>\n                        <h4 class=\"article-card-title\">Teams, Tech &amp; Produktdaten vereinen: Ihr Fahrplan f\u00fcr Wachstum<\/h4>\n                            <p class=\"article-card-excerpt d-none d-md-block\">Erfahren Sie, warum schlechte oder fragmentierte Produktinformationen heute zu den gr\u00f6\u00dften&#8230;<\/p>\n                        <a href=\"https:\/\/www.akeneo.com\/de\/white-paper\/wie-sie-teams-und-technologie-rund-um-produktdaten-ausrichten-die-wachstum-foerdern\/\" class=\"article-card-link stretched-link\"><span class=\"hidden-text\"><\/span><\/a>\n        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https:\/\/www.akeneo.com\/wp-content\/uploads\/2025\/12\/web-assets-whitepaper-hero-info-tech-Syndigo@2x-1536x945.jpg 1536w, https:\/\/www.akeneo.com\/wp-content\/uploads\/2025\/12\/web-assets-whitepaper-hero-info-tech-Syndigo@2x-2048x1260.jpg 2048w, https:\/\/www.akeneo.com\/wp-content\/uploads\/2025\/12\/web-assets-whitepaper-hero-info-tech-Syndigo@2x-1200x738.jpg 1200w, https:\/\/www.akeneo.com\/wp-content\/uploads\/2025\/12\/web-assets-whitepaper-hero-info-tech-Syndigo@2x-800x492.jpg 800w, https:\/\/www.akeneo.com\/wp-content\/uploads\/2025\/12\/web-assets-whitepaper-hero-info-tech-Syndigo@2x-81x50.jpg 81w\" sizes=\"auto, (max-width: 2080px) 100vw, 2080px\" \/>            <\/div>\n                <div class=\"article-card-content fs-md\">\n                            <div class=\"hero-tags mb-2 d-none d-md-block\">\n                    <span class=\"tag tag-lilac\">Analystenbericht<\/span>\n                <\/div>\n                        <h4 class=\"article-card-title\">Akeneo vs. Syndigo: PIM Head-to-Head Report<\/h4>\n                            <p class=\"article-card-excerpt d-none d-md-block\">Die Wahl der richtigen PIM-L\u00f6sung ist eine strategische Entscheidung \u2013 mit langfristigen&#8230;<\/p>\n                        <a href=\"https:\/\/www.akeneo.com\/de\/white-paper\/akeneo-vs-syndigo-pim-head-to-head-report\/\" class=\"article-card-link stretched-link\"><span class=\"hidden-text\"><\/span><\/a>\n        <\/div>\n    <\/div>\n<\/div>                              <div class=\"js-post-listings-item\">\n    <div class=\"article-card p-0\">\n                    <div class=\"article-card-image ratio ratio-16x9\">\n                <img loading=\"lazy\" decoding=\"async\" width=\"2080\" height=\"1280\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2025\/12\/web-assets-whitepaper-hero-info-tech-contentserv@2x.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" srcset=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2025\/12\/web-assets-whitepaper-hero-info-tech-contentserv@2x.jpg 2080w, https:\/\/www.akeneo.com\/wp-content\/uploads\/2025\/12\/web-assets-whitepaper-hero-info-tech-contentserv@2x-300x185.jpg 300w, https:\/\/www.akeneo.com\/wp-content\/uploads\/2025\/12\/web-assets-whitepaper-hero-info-tech-contentserv@2x-1024x630.jpg 1024w, https:\/\/www.akeneo.com\/wp-content\/uploads\/2025\/12\/web-assets-whitepaper-hero-info-tech-contentserv@2x-768x473.jpg 768w, https:\/\/www.akeneo.com\/wp-content\/uploads\/2025\/12\/web-assets-whitepaper-hero-info-tech-contentserv@2x-1536x945.jpg 1536w, https:\/\/www.akeneo.com\/wp-content\/uploads\/2025\/12\/web-assets-whitepaper-hero-info-tech-contentserv@2x-2048x1260.jpg 2048w, https:\/\/www.akeneo.com\/wp-content\/uploads\/2025\/12\/web-assets-whitepaper-hero-info-tech-contentserv@2x-1200x738.jpg 1200w, https:\/\/www.akeneo.com\/wp-content\/uploads\/2025\/12\/web-assets-whitepaper-hero-info-tech-contentserv@2x-800x492.jpg 800w, https:\/\/www.akeneo.com\/wp-content\/uploads\/2025\/12\/web-assets-whitepaper-hero-info-tech-contentserv@2x-81x50.jpg 81w\" sizes=\"auto, (max-width: 2080px) 100vw, 2080px\" \/>            <\/div>\n                <div class=\"article-card-content fs-md\">\n                            <div class=\"hero-tags mb-2 d-none d-md-block\">\n                    <span class=\"tag tag-lilac\">Analystenbericht<\/span>\n                <\/div>\n                        <h4 class=\"article-card-title\">Akeneo vs. Contentserv: PIM Head-to-Head Report<\/h4>\n                            <p class=\"article-card-excerpt d-none d-md-block\">Basierend auf den fundierten Kundenanalysen von Info-Tech SoftwareReviews zeigt dieser Report im&#8230;<\/p>\n                        <a href=\"https:\/\/www.akeneo.com\/de\/white-paper\/akeneo-vs-contentserv-pim-head-to-head-report\/\" 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