{"id":60570,"date":"2025-04-07T02:46:00","date_gmt":"2025-04-07T02:46:00","guid":{"rendered":"https:\/\/www.akeneo.com\/?post_type=ak-white-papers&#038;p=60570"},"modified":"2025-07-29T11:12:30","modified_gmt":"2025-07-29T11:12:30","slug":"die-naechste-aera-des-handels","status":"publish","type":"ak-white-papers","link":"https:\/\/www.akeneo.com\/de\/white-paper\/die-naechste-aera-des-handels\/","title":{"rendered":"Die n\u00e4chste \u00c4ra des Handels"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"<p>Wie KI die Produktsuche ver\u00e4ndert \u2013 und warum saubere Produktdaten jetzt entscheidend sind K\u00fcnstliche Intelligenz (KI) galt lange als Zukunftsvision \u2013 irgendwo zwischen fliegenden Autos und sich selbst schn\u00fcrenden Schuhen. Heute ist sie Realit\u00e4t und ver\u00e4ndert bereits grundlegend, wie Menschen nach Produkten suchen, einkaufen und mit Marken interagieren.<\/p>\n","protected":false},"featured_media":60572,"menu_order":0,"template":"","categories":[1573],"resource-types":[1659],"class_list":["post-60570","ak-white-papers","type-ak-white-papers","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Die n\u00e4chste \u00c4ra des Handels | Akeneo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.akeneo.com\/de\/white-paper\/die-naechste-aera-des-handels\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Die n\u00e4chste \u00c4ra des Handels\" \/>\n<meta property=\"og:description\" content=\"Wie KI die Produktsuche ver\u00e4ndert \u2013 und warum saubere Produktdaten jetzt entscheidend sind K\u00fcnstliche Intelligenz (KI) galt lange als Zukunftsvision \u2013 irgendwo zwischen fliegenden Autos und sich selbst schn\u00fcrenden Schuhen. Heute ist sie Realit\u00e4t und ver\u00e4ndert bereits grundlegend, wie Menschen nach Produkten suchen, einkaufen und mit Marken interagieren.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.akeneo.com\/de\/white-paper\/die-naechste-aera-des-handels\/\" \/>\n<meta property=\"og:site_name\" content=\"Akeneo\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-29T11:12:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2025\/04\/Whitepaper_2025_Next_Chapter_1040x640@2x-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2080\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 Minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.akeneo.com\/de\/white-paper\/die-naechste-aera-des-handels\/\",\"url\":\"https:\/\/www.akeneo.com\/de\/white-paper\/die-naechste-aera-des-handels\/\",\"name\":\"Die n\u00e4chste \u00c4ra des Handels | Akeneo\",\"isPartOf\":{\"@id\":\"https:\/\/www.akeneo.com\/de\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.akeneo.com\/de\/white-paper\/die-naechste-aera-des-handels\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.akeneo.com\/de\/white-paper\/die-naechste-aera-des-handels\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2025\/04\/Whitepaper_2025_Next_Chapter_1040x640@2x-1.png\",\"datePublished\":\"2025-04-07T02:46:00+00:00\",\"dateModified\":\"2025-07-29T11:12:30+00:00\",\"inLanguage\":\"de-DE\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.akeneo.com\/de\/white-paper\/die-naechste-aera-des-handels\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de-DE\",\"@id\":\"https:\/\/www.akeneo.com\/de\/white-paper\/die-naechste-aera-des-handels\/#primaryimage\",\"url\":\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2025\/04\/Whitepaper_2025_Next_Chapter_1040x640@2x-1.png\",\"contentUrl\":\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2025\/04\/Whitepaper_2025_Next_Chapter_1040x640@2x-1.png\",\"width\":2080,\"height\":1280},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.akeneo.com\/de\/#website\",\"url\":\"https:\/\/www.akeneo.com\/de\/\",\"name\":\"Akeneo\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.akeneo.com\/de\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.akeneo.com\/de\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de-DE\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.akeneo.com\/de\/#organization\",\"name\":\"Akeneo\",\"url\":\"https:\/\/www.akeneo.com\/de\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de-DE\",\"@id\":\"https:\/\/www.akeneo.com\/de\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2019\/08\/logo-kjus.png\",\"contentUrl\":\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2019\/08\/logo-kjus.png\",\"width\":1,\"height\":1,\"caption\":\"Akeneo\"},\"image\":{\"@id\":\"https:\/\/www.akeneo.com\/de\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Die n\u00e4chste \u00c4ra des Handels | Akeneo","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.akeneo.com\/de\/white-paper\/die-naechste-aera-des-handels\/","og_locale":"de_DE","og_type":"article","og_title":"Die n\u00e4chste \u00c4ra des Handels","og_description":"Wie KI die Produktsuche ver\u00e4ndert \u2013 und warum saubere Produktdaten jetzt entscheidend sind K\u00fcnstliche Intelligenz (KI) galt lange als Zukunftsvision \u2013 irgendwo zwischen fliegenden Autos und sich selbst schn\u00fcrenden Schuhen. Heute ist sie Realit\u00e4t und ver\u00e4ndert bereits grundlegend, wie Menschen nach Produkten suchen, einkaufen und mit Marken interagieren.","og_url":"https:\/\/www.akeneo.com\/de\/white-paper\/die-naechste-aera-des-handels\/","og_site_name":"Akeneo","article_modified_time":"2025-07-29T11:12:30+00:00","og_image":[{"width":2080,"height":1280,"url":"https:\/\/www.akeneo.com\/wp-content\/uploads\/2025\/04\/Whitepaper_2025_Next_Chapter_1040x640@2x-1.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Gesch\u00e4tzte Lesezeit":"1 Minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.akeneo.com\/de\/white-paper\/die-naechste-aera-des-handels\/","url":"https:\/\/www.akeneo.com\/de\/white-paper\/die-naechste-aera-des-handels\/","name":"Die n\u00e4chste \u00c4ra des Handels | Akeneo","isPartOf":{"@id":"https:\/\/www.akeneo.com\/de\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.akeneo.com\/de\/white-paper\/die-naechste-aera-des-handels\/#primaryimage"},"image":{"@id":"https:\/\/www.akeneo.com\/de\/white-paper\/die-naechste-aera-des-handels\/#primaryimage"},"thumbnailUrl":"https:\/\/www.akeneo.com\/wp-content\/uploads\/2025\/04\/Whitepaper_2025_Next_Chapter_1040x640@2x-1.png","datePublished":"2025-04-07T02:46:00+00:00","dateModified":"2025-07-29T11:12:30+00:00","inLanguage":"de-DE","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.akeneo.com\/de\/white-paper\/die-naechste-aera-des-handels\/"]}]},{"@type":"ImageObject","inLanguage":"de-DE","@id":"https:\/\/www.akeneo.com\/de\/white-paper\/die-naechste-aera-des-handels\/#primaryimage","url":"https:\/\/www.akeneo.com\/wp-content\/uploads\/2025\/04\/Whitepaper_2025_Next_Chapter_1040x640@2x-1.png","contentUrl":"https:\/\/www.akeneo.com\/wp-content\/uploads\/2025\/04\/Whitepaper_2025_Next_Chapter_1040x640@2x-1.png","width":2080,"height":1280},{"@type":"WebSite","@id":"https:\/\/www.akeneo.com\/de\/#website","url":"https:\/\/www.akeneo.com\/de\/","name":"Akeneo","description":"","publisher":{"@id":"https:\/\/www.akeneo.com\/de\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.akeneo.com\/de\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de-DE"},{"@type":"Organization","@id":"https:\/\/www.akeneo.com\/de\/#organization","name":"Akeneo","url":"https:\/\/www.akeneo.com\/de\/","logo":{"@type":"ImageObject","inLanguage":"de-DE","@id":"https:\/\/www.akeneo.com\/de\/#\/schema\/logo\/image\/","url":"https:\/\/www.akeneo.com\/wp-content\/uploads\/2019\/08\/logo-kjus.png","contentUrl":"https:\/\/www.akeneo.com\/wp-content\/uploads\/2019\/08\/logo-kjus.png","width":1,"height":1,"caption":"Akeneo"},"image":{"@id":"https:\/\/www.akeneo.com\/de\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/www.akeneo.com\/de\/wp-json\/wp\/v2\/ak-white-papers\/60570","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.akeneo.com\/de\/wp-json\/wp\/v2\/ak-white-papers"}],"about":[{"href":"https:\/\/www.akeneo.com\/de\/wp-json\/wp\/v2\/types\/ak-white-papers"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.akeneo.com\/de\/wp-json\/wp\/v2\/media\/60572"}],"wp:attachment":[{"href":"https:\/\/www.akeneo.com\/de\/wp-json\/wp\/v2\/media?parent=60570"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.akeneo.com\/de\/wp-json\/wp\/v2\/categories?post=60570"},{"taxonomy":"resource-types","embeddable":true,"href":"https:\/\/www.akeneo.com\/de\/wp-json\/wp\/v2\/resource-types?post=60570"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}