{"id":46421,"date":"2023-01-10T18:25:34","date_gmt":"2023-01-10T18:25:34","guid":{"rendered":"https:\/\/www.akeneo.com\/white-paper\/die-wichtigsten-trends-im-einzelhandel-in-2023\/"},"modified":"2024-07-04T06:50:37","modified_gmt":"2024-07-04T06:50:37","slug":"die-wichtigsten-trends-im-einzelhandel-in-2023","status":"publish","type":"ak-white-papers","link":"https:\/\/www.akeneo.com\/de\/white-paper\/die-wichtigsten-trends-im-einzelhandel-in-2023\/","title":{"rendered":"Die wichtigsten Trends im Einzelhandel in 2023"},"content":{"rendered":"<p>Mit dem Auftakt des Jahres 2023 stellt sich die Frage, was uns dieses Jahr erwartet und welche Trends die Branche pr\u00e4gen werden.<\/p>\n<p>Von der Personalisierung \u00fcber den werteorientierten Einkauf bis hin zu Virtual-Reality-Einkaufserlebnissen \u2013 neue Technologien und ein gesteigertes Interesse, wo und wie unsere Produkte hergestellt und beschafft werden, scheinen das Kaufverhalten der Konsumenten stark zu ver\u00e4ndern. Holen wir also unsere Tarotkarten hervor und werfen wir einen Blick auf die gr\u00f6\u00dften Trends, die in diesem Jahr als Wachstumstreiber fungieren werden.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mit dem Auftakt des Jahres 2023 stellt sich die Frage, was uns dieses Jahr erwartet und welche Trends die Branche pr\u00e4gen werden. Von der Personalisierung \u00fcber den werteorientierten Einkauf bis&#8230;<\/p>\n","protected":false},"featured_media":34366,"menu_order":0,"template":"","categories":[],"resource-types":[],"class_list":["post-46421","ak-white-papers","type-ak-white-papers","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Die wichtigsten Trends im Einzelhandel in 2023 | Akeneo<\/title>\n<meta name=\"description\" content=\"Von Omnichannel-Einkaufserlebnissen \u00fcber die F\u00f6rderung von Nachhaltigkeit bis hin zur Einbindung der neuesten technologischen Fortschritte \u2013 sehen Sie sich an, was den Einzelhandel im Jahr 2023 und dar\u00fcber hinaus erwartet.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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