{"id":46418,"date":"2022-08-30T15:12:24","date_gmt":"2022-08-30T15:12:24","guid":{"rendered":"https:\/\/www.akeneo.com\/white-paper\/wie-hersteller-mit-digitalen-assets-die-product-experience-optimieren\/"},"modified":"2024-07-04T06:50:36","modified_gmt":"2024-07-04T06:50:36","slug":"wie-hersteller-mit-digitalen-assets-die-product-experience-optimieren","status":"publish","type":"ak-white-papers","link":"https:\/\/www.akeneo.com\/de\/white-paper\/wie-hersteller-mit-digitalen-assets-die-product-experience-optimieren\/","title":{"rendered":"Wie Hersteller mit digitalen Assets die Product Experience optimieren"},"content":{"rendered":"<div class=\"benefits-box__top\"><\/div>\n<div>\n<div class=\"benefits-box\">\n<div class=\"benefits-box__datetime\">Digital Experience ist eines der zentralen Themen, um auch zuk\u00fcnftig erfolgreich zu sein. Dabei betrifft das Ganze l\u00e4ngst nicht nur Endkunden, sondern spielt inzwischen auch im B2B-Umfeld eine immer wichtigere Rolle.<\/div>\n<div class=\"benefits-box__body\">\n<p>Um eine bestm\u00f6gliche Digital Experience \u00fcber alle relevanten Kan\u00e4le und Touchpoints hinweg gew\u00e4hrleisten zu k\u00f6nnen, sind auf der einen Seite sauber gepflegte und strukturierte Produktdaten und auf der anderen Seite entsprechende Assets in Form von Bildern, Videos, St\u00fccklisten, Brosch\u00fcren etc. notwendig. Je nach Komplexit\u00e4t erfolgt die Anlage und Aktualisierung von Produktdaten dabei idealerweise in einem PIM System. F\u00fcr die Pflege und Bereitstellung von digitalen Assets kommt immer h\u00e4ufiger ein sog. Digital Asset Management System (DAM) zum Einsatz. Selbstverst\u00e4ndlich werden diese Systeme mit ihrem Content Management System und\/oder der E-Commerce L\u00f6sung integriert. F\u00fcr den Kunden entsteht dadurch eine nahtlose Experience rund um Ihre Produkte und Ihr Umsatz klettert nach oben.<\/p>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Digital Experience ist eines der zentralen Themen, um auch zuk\u00fcnftig erfolgreich zu sein. Dabei betrifft das Ganze l\u00e4ngst nicht nur Endkunden, sondern spielt inzwischen auch im B2B-Umfeld eine immer wichtigere&#8230;<\/p>\n","protected":false},"featured_media":31536,"menu_order":0,"template":"","categories":[],"resource-types":[],"class_list":["post-46418","ak-white-papers","type-ak-white-papers","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Wie Hersteller mit digitalen Assets die Product Experience optimieren | Akeneo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.akeneo.com\/de\/white-paper\/wie-hersteller-mit-digitalen-assets-die-product-experience-optimieren\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Wie Hersteller mit digitalen Assets die Product Experience optimieren\" \/>\n<meta property=\"og:description\" content=\"Digital Experience ist eines der zentralen Themen, um auch zuk\u00fcnftig erfolgreich zu sein. Dabei betrifft das Ganze l\u00e4ngst nicht nur Endkunden, sondern spielt inzwischen auch im B2B-Umfeld eine immer wichtigere...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.akeneo.com\/de\/white-paper\/wie-hersteller-mit-digitalen-assets-die-product-experience-optimieren\/\" \/>\n<meta property=\"og:site_name\" content=\"Akeneo\" \/>\n<meta property=\"article:modified_time\" content=\"2024-07-04T06:50:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2022\/08\/Adobe-Techdivision-akeneo.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1\" \/>\n\t<meta property=\"og:image:height\" content=\"1\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 Minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.akeneo.com\/de\/white-paper\/wie-hersteller-mit-digitalen-assets-die-product-experience-optimieren\/\",\"url\":\"https:\/\/www.akeneo.com\/de\/white-paper\/wie-hersteller-mit-digitalen-assets-die-product-experience-optimieren\/\",\"name\":\"Wie Hersteller mit digitalen Assets die Product Experience optimieren | Akeneo\",\"isPartOf\":{\"@id\":\"https:\/\/www.akeneo.com\/de\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.akeneo.com\/de\/white-paper\/wie-hersteller-mit-digitalen-assets-die-product-experience-optimieren\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.akeneo.com\/de\/white-paper\/wie-hersteller-mit-digitalen-assets-die-product-experience-optimieren\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2022\/08\/Adobe-Techdivision-akeneo.jpg\",\"datePublished\":\"2022-08-30T15:12:24+00:00\",\"dateModified\":\"2024-07-04T06:50:36+00:00\",\"inLanguage\":\"de-DE\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.akeneo.com\/de\/white-paper\/wie-hersteller-mit-digitalen-assets-die-product-experience-optimieren\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de-DE\",\"@id\":\"https:\/\/www.akeneo.com\/de\/white-paper\/wie-hersteller-mit-digitalen-assets-die-product-experience-optimieren\/#primaryimage\",\"url\":\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2022\/08\/Adobe-Techdivision-akeneo.jpg\",\"contentUrl\":\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2022\/08\/Adobe-Techdivision-akeneo.jpg\"},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.akeneo.com\/de\/#website\",\"url\":\"https:\/\/www.akeneo.com\/de\/\",\"name\":\"Akeneo\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.akeneo.com\/de\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.akeneo.com\/de\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de-DE\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.akeneo.com\/de\/#organization\",\"name\":\"Akeneo\",\"url\":\"https:\/\/www.akeneo.com\/de\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de-DE\",\"@id\":\"https:\/\/www.akeneo.com\/de\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2019\/08\/logo-kjus.png\",\"contentUrl\":\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2019\/08\/logo-kjus.png\",\"width\":1,\"height\":1,\"caption\":\"Akeneo\"},\"image\":{\"@id\":\"https:\/\/www.akeneo.com\/de\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Wie Hersteller mit digitalen Assets die Product Experience optimieren | Akeneo","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.akeneo.com\/de\/white-paper\/wie-hersteller-mit-digitalen-assets-die-product-experience-optimieren\/","og_locale":"de_DE","og_type":"article","og_title":"Wie Hersteller mit digitalen Assets die Product Experience optimieren","og_description":"Digital Experience ist eines der zentralen Themen, um auch zuk\u00fcnftig erfolgreich zu sein. Dabei betrifft das Ganze l\u00e4ngst nicht nur Endkunden, sondern spielt inzwischen auch im B2B-Umfeld eine immer wichtigere...","og_url":"https:\/\/www.akeneo.com\/de\/white-paper\/wie-hersteller-mit-digitalen-assets-die-product-experience-optimieren\/","og_site_name":"Akeneo","article_modified_time":"2024-07-04T06:50:36+00:00","og_image":[{"url":"https:\/\/www.akeneo.com\/wp-content\/uploads\/2022\/08\/Adobe-Techdivision-akeneo.jpg","width":1,"height":1,"type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Gesch\u00e4tzte Lesezeit":"1 Minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.akeneo.com\/de\/white-paper\/wie-hersteller-mit-digitalen-assets-die-product-experience-optimieren\/","url":"https:\/\/www.akeneo.com\/de\/white-paper\/wie-hersteller-mit-digitalen-assets-die-product-experience-optimieren\/","name":"Wie Hersteller mit digitalen Assets die Product Experience optimieren | Akeneo","isPartOf":{"@id":"https:\/\/www.akeneo.com\/de\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.akeneo.com\/de\/white-paper\/wie-hersteller-mit-digitalen-assets-die-product-experience-optimieren\/#primaryimage"},"image":{"@id":"https:\/\/www.akeneo.com\/de\/white-paper\/wie-hersteller-mit-digitalen-assets-die-product-experience-optimieren\/#primaryimage"},"thumbnailUrl":"https:\/\/www.akeneo.com\/wp-content\/uploads\/2022\/08\/Adobe-Techdivision-akeneo.jpg","datePublished":"2022-08-30T15:12:24+00:00","dateModified":"2024-07-04T06:50:36+00:00","inLanguage":"de-DE","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.akeneo.com\/de\/white-paper\/wie-hersteller-mit-digitalen-assets-die-product-experience-optimieren\/"]}]},{"@type":"ImageObject","inLanguage":"de-DE","@id":"https:\/\/www.akeneo.com\/de\/white-paper\/wie-hersteller-mit-digitalen-assets-die-product-experience-optimieren\/#primaryimage","url":"https:\/\/www.akeneo.com\/wp-content\/uploads\/2022\/08\/Adobe-Techdivision-akeneo.jpg","contentUrl":"https:\/\/www.akeneo.com\/wp-content\/uploads\/2022\/08\/Adobe-Techdivision-akeneo.jpg"},{"@type":"WebSite","@id":"https:\/\/www.akeneo.com\/de\/#website","url":"https:\/\/www.akeneo.com\/de\/","name":"Akeneo","description":"","publisher":{"@id":"https:\/\/www.akeneo.com\/de\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.akeneo.com\/de\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de-DE"},{"@type":"Organization","@id":"https:\/\/www.akeneo.com\/de\/#organization","name":"Akeneo","url":"https:\/\/www.akeneo.com\/de\/","logo":{"@type":"ImageObject","inLanguage":"de-DE","@id":"https:\/\/www.akeneo.com\/de\/#\/schema\/logo\/image\/","url":"https:\/\/www.akeneo.com\/wp-content\/uploads\/2019\/08\/logo-kjus.png","contentUrl":"https:\/\/www.akeneo.com\/wp-content\/uploads\/2019\/08\/logo-kjus.png","width":1,"height":1,"caption":"Akeneo"},"image":{"@id":"https:\/\/www.akeneo.com\/de\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/www.akeneo.com\/de\/wp-json\/wp\/v2\/ak-white-papers\/46418","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.akeneo.com\/de\/wp-json\/wp\/v2\/ak-white-papers"}],"about":[{"href":"https:\/\/www.akeneo.com\/de\/wp-json\/wp\/v2\/types\/ak-white-papers"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.akeneo.com\/de\/wp-json\/wp\/v2\/media\/31536"}],"wp:attachment":[{"href":"https:\/\/www.akeneo.com\/de\/wp-json\/wp\/v2\/media?parent=46418"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.akeneo.com\/de\/wp-json\/wp\/v2\/categories?post=46418"},{"taxonomy":"resource-types","embeddable":true,"href":"https:\/\/www.akeneo.com\/de\/wp-json\/wp\/v2\/resource-types?post=46418"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}