{"id":46413,"date":"2021-10-11T13:59:48","date_gmt":"2021-10-11T13:59:48","guid":{"rendered":"https:\/\/www.akeneo.com\/white-paper\/content-commerce-community-die-grossen-cs-fuer-den-moonshoot-auf-social-media\/"},"modified":"2024-07-04T06:50:36","modified_gmt":"2024-07-04T06:50:36","slug":"content-commerce-community-die-grossen-cs-fuer-den-moonshoot-auf-social-media","status":"publish","type":"ak-white-papers","link":"https:\/\/www.akeneo.com\/de\/white-paper\/content-commerce-community-die-grossen-cs-fuer-den-moonshoot-auf-social-media\/","title":{"rendered":"#CONTENT #COMMERCE #COMMUNITY \u2013 Die gro\u00dfen Cs f\u00fcr den Moonshoot auf Social Media"},"content":{"rendered":"<div class=\"page\" title=\"Page 1\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p>Kein Weg fu\u0308hrt mehr dran vorbei: Die Rede ist von keinem geringeren Kanal als Social Media. Fast jede:r Konsument:in ist auf den sozialen Netzwerken unterwegs, sodass YouTube, Instagram und Co. kaum noch aus dem Alltag der Konsument:innen wegzudenken sind.<br \/>\nAuch im Handel haben sich diese Netzwerke bereits etabliert. Als Informations-, Inspirations- und letztendlich auch Kaufkanal spielen Instagram und Co. eine zunehmend relevante Rolle in den Customer Journeys der Konsument:innen. Daher betreiben Ha\u0308ndler und Hersteller oftmals aufwa\u0308ndiges Social Media Marketing, um ihre Kund:innen gezielt anzusprechen. Die Frage, die sich Unternehmen dabei oft stellen: Welche Netzwerke sind in meiner Zielgruppe relevant? Welcher Content zieht? Und wie kann ich erfolgreichen Social Commerce betreiben? So viel kann schon einmal verraten werden: Sie bekommen in unserer ECC CLUB Studie Antworten auf alle drei Fragen.<\/p>\n<p>Daru\u0308ber hinaus nehmen wir Ha\u0308ndler- und Herstellerseiten auf Social Media einmal etwas genauer unter die Lupe. Wir wollen unter anderem wissen, auf welchem sozialen Netzwerk Konsument:innen am meisten Ha\u0308ndlern und Herstellern folgen, was sie von den Seiten erwarten und welcher Content am besten zieht.<\/p>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Kein Weg fu\u0308hrt mehr dran vorbei: Die Rede ist von keinem geringeren Kanal als Social Media. Fast jede:r Konsument:in ist auf den sozialen Netzwerken unterwegs, sodass YouTube, Instagram und Co&#8230;.<\/p>\n","protected":false},"featured_media":17039,"menu_order":0,"template":"","categories":[],"resource-types":[],"class_list":["post-46413","ak-white-papers","type-ak-white-papers","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>#CONTENT #COMMERCE #COMMUNITY \u2013 Die gro\u00dfen Cs f\u00fcr den Moonshoot auf Social Media | Akeneo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.akeneo.com\/de\/white-paper\/content-commerce-community-die-grossen-cs-fuer-den-moonshoot-auf-social-media\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"#CONTENT #COMMERCE #COMMUNITY \u2013 Die gro\u00dfen Cs f\u00fcr den Moonshoot auf Social Media\" \/>\n<meta property=\"og:description\" content=\"Kein Weg fu\u0308hrt mehr dran vorbei: Die Rede ist von keinem geringeren Kanal als Social Media. 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