{"id":46412,"date":"2021-09-23T10:21:59","date_gmt":"2021-09-23T10:21:59","guid":{"rendered":"https:\/\/www.akeneo.com\/white-paper\/gruener-e-commerce-powered-by-adobe-akeneo-techdivision\/"},"modified":"2024-08-31T04:32:58","modified_gmt":"2024-08-31T04:32:58","slug":"gruener-e-commerce-powered-by-adobe-akeneo-techdivision","status":"publish","type":"ak-white-papers","link":"https:\/\/www.akeneo.com\/de\/white-paper\/gruener-e-commerce-powered-by-adobe-akeneo-techdivision\/","title":{"rendered":"Gr\u00fcner E-Commerce &#8211; Nachhaltigkeit im E-Commerce als Differenzierungsmerkmal und Chance"},"content":{"rendered":"<p class=\"p1\">Das Thema Nachhaltigkeit spielt im E-Commerce eine immer wichtigere Rolle. Kunden fordern vermehrt ein \u00f6kologisches Bewusstsein von Unternehmen ein, die im Onlinehandel t\u00e4tig sind. Das ist h\u00e4ufig nicht so einfach, da der digitale Handel mit enormem Stromverbrauch, Verpackungen, Logistik und vielem mehr, eine durchaus kritisch zu betrachtende Klimabilanz aufweist.<\/p>\n<p class=\"p1\">Mit einigen Methoden k\u00f6nnen H\u00e4ndler jedoch nachhaltig wirtschaften und sich ein gru\u0308nes Image erarbeiten, ohne Greenwashing zu betreiben. Dabei k\u00f6nnen sie gleichzeitig auch Kosten einsparen und etwas Gutes fu\u0308r die Allgemeinheit tun.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Das Thema Nachhaltigkeit spielt im E-Commerce eine immer wichtigere Rolle. Kunden fordern vermehrt ein \u00f6kologisches Bewusstsein von Unternehmen ein, die im Onlinehandel t\u00e4tig sind. Das ist h\u00e4ufig nicht so einfach,&#8230;<\/p>\n","protected":false},"featured_media":17034,"menu_order":0,"template":"","categories":[],"resource-types":[],"class_list":["post-46412","ak-white-papers","type-ak-white-papers","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Gr\u00fcner E-Commerce - Nachhaltigkeit im E-Commerce als Differenzierungsmerkmal und Chance | Akeneo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.akeneo.com\/de\/white-paper\/gruener-e-commerce-powered-by-adobe-akeneo-techdivision\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gr\u00fcner E-Commerce - Nachhaltigkeit im E-Commerce als Differenzierungsmerkmal und Chance\" \/>\n<meta property=\"og:description\" content=\"Das Thema Nachhaltigkeit spielt im E-Commerce eine immer wichtigere Rolle. Kunden fordern vermehrt ein \u00f6kologisches Bewusstsein von Unternehmen ein, die im Onlinehandel t\u00e4tig sind. Das ist h\u00e4ufig nicht so einfach,...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.akeneo.com\/de\/white-paper\/gruener-e-commerce-powered-by-adobe-akeneo-techdivision\/\" \/>\n<meta property=\"og:site_name\" content=\"Akeneo\" \/>\n<meta property=\"article:modified_time\" content=\"2024-08-31T04:32:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2022\/01\/Bildschirmfoto-2021-09-03-um-14.58.22.png\" \/>\n\t<meta property=\"og:image:width\" content=\"540\" \/>\n\t<meta property=\"og:image:height\" content=\"759\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 Minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.akeneo.com\/de\/white-paper\/gruener-e-commerce-powered-by-adobe-akeneo-techdivision\/\",\"url\":\"https:\/\/www.akeneo.com\/de\/white-paper\/gruener-e-commerce-powered-by-adobe-akeneo-techdivision\/\",\"name\":\"Gr\u00fcner E-Commerce - Nachhaltigkeit im E-Commerce als Differenzierungsmerkmal und Chance | Akeneo\",\"isPartOf\":{\"@id\":\"https:\/\/www.akeneo.com\/de\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.akeneo.com\/de\/white-paper\/gruener-e-commerce-powered-by-adobe-akeneo-techdivision\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.akeneo.com\/de\/white-paper\/gruener-e-commerce-powered-by-adobe-akeneo-techdivision\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2022\/01\/Bildschirmfoto-2021-09-03-um-14.58.22.png\",\"datePublished\":\"2021-09-23T10:21:59+00:00\",\"dateModified\":\"2024-08-31T04:32:58+00:00\",\"inLanguage\":\"de-DE\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.akeneo.com\/de\/white-paper\/gruener-e-commerce-powered-by-adobe-akeneo-techdivision\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de-DE\",\"@id\":\"https:\/\/www.akeneo.com\/de\/white-paper\/gruener-e-commerce-powered-by-adobe-akeneo-techdivision\/#primaryimage\",\"url\":\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2022\/01\/Bildschirmfoto-2021-09-03-um-14.58.22.png\",\"contentUrl\":\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2022\/01\/Bildschirmfoto-2021-09-03-um-14.58.22.png\",\"width\":540,\"height\":759},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.akeneo.com\/de\/#website\",\"url\":\"https:\/\/www.akeneo.com\/de\/\",\"name\":\"Akeneo\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.akeneo.com\/de\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.akeneo.com\/de\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de-DE\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.akeneo.com\/de\/#organization\",\"name\":\"Akeneo\",\"url\":\"https:\/\/www.akeneo.com\/de\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de-DE\",\"@id\":\"https:\/\/www.akeneo.com\/de\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2019\/08\/logo-kjus.png\",\"contentUrl\":\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2019\/08\/logo-kjus.png\",\"width\":1,\"height\":1,\"caption\":\"Akeneo\"},\"image\":{\"@id\":\"https:\/\/www.akeneo.com\/de\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Gr\u00fcner E-Commerce - Nachhaltigkeit im E-Commerce als Differenzierungsmerkmal und Chance | Akeneo","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.akeneo.com\/de\/white-paper\/gruener-e-commerce-powered-by-adobe-akeneo-techdivision\/","og_locale":"de_DE","og_type":"article","og_title":"Gr\u00fcner E-Commerce - Nachhaltigkeit im E-Commerce als Differenzierungsmerkmal und Chance","og_description":"Das Thema Nachhaltigkeit spielt im E-Commerce eine immer wichtigere Rolle. Kunden fordern vermehrt ein \u00f6kologisches Bewusstsein von Unternehmen ein, die im Onlinehandel t\u00e4tig sind. Das ist h\u00e4ufig nicht so einfach,...","og_url":"https:\/\/www.akeneo.com\/de\/white-paper\/gruener-e-commerce-powered-by-adobe-akeneo-techdivision\/","og_site_name":"Akeneo","article_modified_time":"2024-08-31T04:32:58+00:00","og_image":[{"width":540,"height":759,"url":"https:\/\/www.akeneo.com\/wp-content\/uploads\/2022\/01\/Bildschirmfoto-2021-09-03-um-14.58.22.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Gesch\u00e4tzte Lesezeit":"1 Minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.akeneo.com\/de\/white-paper\/gruener-e-commerce-powered-by-adobe-akeneo-techdivision\/","url":"https:\/\/www.akeneo.com\/de\/white-paper\/gruener-e-commerce-powered-by-adobe-akeneo-techdivision\/","name":"Gr\u00fcner E-Commerce - Nachhaltigkeit im E-Commerce als Differenzierungsmerkmal und Chance | Akeneo","isPartOf":{"@id":"https:\/\/www.akeneo.com\/de\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.akeneo.com\/de\/white-paper\/gruener-e-commerce-powered-by-adobe-akeneo-techdivision\/#primaryimage"},"image":{"@id":"https:\/\/www.akeneo.com\/de\/white-paper\/gruener-e-commerce-powered-by-adobe-akeneo-techdivision\/#primaryimage"},"thumbnailUrl":"https:\/\/www.akeneo.com\/wp-content\/uploads\/2022\/01\/Bildschirmfoto-2021-09-03-um-14.58.22.png","datePublished":"2021-09-23T10:21:59+00:00","dateModified":"2024-08-31T04:32:58+00:00","inLanguage":"de-DE","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.akeneo.com\/de\/white-paper\/gruener-e-commerce-powered-by-adobe-akeneo-techdivision\/"]}]},{"@type":"ImageObject","inLanguage":"de-DE","@id":"https:\/\/www.akeneo.com\/de\/white-paper\/gruener-e-commerce-powered-by-adobe-akeneo-techdivision\/#primaryimage","url":"https:\/\/www.akeneo.com\/wp-content\/uploads\/2022\/01\/Bildschirmfoto-2021-09-03-um-14.58.22.png","contentUrl":"https:\/\/www.akeneo.com\/wp-content\/uploads\/2022\/01\/Bildschirmfoto-2021-09-03-um-14.58.22.png","width":540,"height":759},{"@type":"WebSite","@id":"https:\/\/www.akeneo.com\/de\/#website","url":"https:\/\/www.akeneo.com\/de\/","name":"Akeneo","description":"","publisher":{"@id":"https:\/\/www.akeneo.com\/de\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.akeneo.com\/de\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de-DE"},{"@type":"Organization","@id":"https:\/\/www.akeneo.com\/de\/#organization","name":"Akeneo","url":"https:\/\/www.akeneo.com\/de\/","logo":{"@type":"ImageObject","inLanguage":"de-DE","@id":"https:\/\/www.akeneo.com\/de\/#\/schema\/logo\/image\/","url":"https:\/\/www.akeneo.com\/wp-content\/uploads\/2019\/08\/logo-kjus.png","contentUrl":"https:\/\/www.akeneo.com\/wp-content\/uploads\/2019\/08\/logo-kjus.png","width":1,"height":1,"caption":"Akeneo"},"image":{"@id":"https:\/\/www.akeneo.com\/de\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/www.akeneo.com\/de\/wp-json\/wp\/v2\/ak-white-papers\/46412","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.akeneo.com\/de\/wp-json\/wp\/v2\/ak-white-papers"}],"about":[{"href":"https:\/\/www.akeneo.com\/de\/wp-json\/wp\/v2\/types\/ak-white-papers"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.akeneo.com\/de\/wp-json\/wp\/v2\/media\/17034"}],"wp:attachment":[{"href":"https:\/\/www.akeneo.com\/de\/wp-json\/wp\/v2\/media?parent=46412"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.akeneo.com\/de\/wp-json\/wp\/v2\/categories?post=46412"},{"taxonomy":"resource-types","embeddable":true,"href":"https:\/\/www.akeneo.com\/de\/wp-json\/wp\/v2\/resource-types?post=46412"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}