{"id":46408,"date":"2019-09-25T14:30:35","date_gmt":"2019-09-25T14:30:35","guid":{"rendered":"https:\/\/www.akeneo.com\/white-paper\/die-7-suenden-des-produktdaten-managements\/"},"modified":"2024-08-31T04:24:39","modified_gmt":"2024-08-31T04:24:39","slug":"die-7-suenden-des-produktdaten-managements","status":"publish","type":"ak-white-papers","link":"https:\/\/www.akeneo.com\/de\/white-paper\/die-7-suenden-des-produktdaten-managements\/","title":{"rendered":"Produktdaten Management: 7 S\u00fcnden f\u00fcr die Customer Experience"},"content":{"rendered":"<p>Die Welt des Handels steht vor gro\u00dfen Herausforderungen. Die Geschwindigkeit des Wandels nimmt stetig zu. H\u00e4ndler m\u00fcssen eine immer h\u00f6here Anzahl von Bed\u00fcrfnissen, Anforderungen und Kan\u00e4len bedienen, um ihre Kunden zu erreichen. Die Evolution des Verbraucherverhaltens, die mit der rasanten technologischen Entwicklung einhergeht, verursachen in Chefetagen, Marketing, Vertrieb, E-Commerce und IT-Abteilungen h\u00e4ufig Bauchschmerzen.<\/p>\n<p>Omnichannel, Multichannel, Voice Commerce, Virtual Reality, Mobile Commerce, Chat Bots, k\u00fcnstliche Intelligenz und Personalisierung sind nur einige der Trends, die derzeit hei\u00df diskutiert werden. Diese Technologien versprechen alle, die Customer Experience zu revolutionieren.<\/p>\n<p>Laut Umfragen ist die Optimierung der Customer Experience seit Jahren eine Priorit\u00e4t bei Unternehmen &#8211; sowohl im B2C als auch im B2B.<\/p>\n<p>In all diesen Diskussion ist das Thema der Produktdaten meistens unterrepr\u00e4sentiert &#8211; obwohl diese kritisch sind! Denn eine gute Customer Experience kann es ohne herausragende <em>Product Experience<\/em> nicht geben. Unz\u00e4hlige Herausforderungen machen Unternehmen das Leben schwer, Produktdaten sauber und fehlerfrei aufzubereiten und auszuspielen. Diese haben wir in <strong>sieben S\u00fcnden des Produktdaten-Managements<\/strong> zusammengefasst und wollen hierf\u00fcr <strong>L\u00f6sungsans\u00e4tze bieten<\/strong>.<\/p>\n<p>Erfahren Sie in unserem Whitepaper &#8211; erstellt in Kollaboration mit <a href=\"https:\/\/www.eikona-media.de\/\">Eikona Media OXID<\/a> eSales:<\/p>\n<ul>\n<li>Wie Produktdaten-Management mit dem Konzept der Customer Experience zusammenh\u00e4ngt,<\/li>\n<li>welche 7 S\u00fcnden im Produktdaten-Management am h\u00e4ufigsten zu schlechten Kundenerlebnissen f\u00fchren,<\/li>\n<li>und wie hochwertige Produktdaten zum Wettbewerbsvorteil werden k\u00f6nnen.<\/li>\n<\/ul>\n<p class=\"justify\">Laden Sie sich unser Whitepaper einfach herunter, indem Sie das Formular auf der rechten Seite ausf\u00fcllen.<\/p>\n<p class=\"justify\">Bei Fragen oder Anregungen, <strong>nehmen Sie gerne <a href=\"https:\/\/www.akeneo.com\/de\/kontakt\/\" target=\"_blank\" rel=\"noopener noreferrer\">Kontakt mit uns auf<\/a><\/strong>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Die Welt des Handels steht vor gro\u00dfen Herausforderungen. Die Geschwindigkeit des Wandels nimmt stetig zu. H\u00e4ndler m\u00fcssen eine immer h\u00f6here Anzahl von Bed\u00fcrfnissen, Anforderungen und Kan\u00e4len bedienen, um ihre Kunden&#8230;<\/p>\n","protected":false},"featured_media":16959,"menu_order":0,"template":"","categories":[],"resource-types":[],"class_list":["post-46408","ak-white-papers","type-ak-white-papers","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Produktdaten Management: 7 S\u00fcnden f\u00fcr die Customer Experience | Akeneo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.akeneo.com\/de\/white-paper\/die-7-suenden-des-produktdaten-managements\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Produktdaten Management: 7 S\u00fcnden f\u00fcr die Customer Experience\" \/>\n<meta property=\"og:description\" content=\"Die Welt des Handels steht vor gro\u00dfen Herausforderungen. 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