{"id":46324,"date":"2022-12-01T13:37:30","date_gmt":"2022-12-01T13:37:30","guid":{"rendered":"https:\/\/www.akeneo.com\/white-paper\/activating-omnichannel-product-experiences-2\/"},"modified":"2024-07-04T06:50:21","modified_gmt":"2024-07-04T06:50:21","slug":"activating-omnichannel-product-experiences","status":"publish","type":"ak-white-papers","link":"https:\/\/www.akeneo.com\/de\/white-paper\/activating-omnichannel-product-experiences\/","title":{"rendered":"Aktivierung von Omnichannel Product Experiences"},"content":{"rendered":"<p>Das betr\u00e4chtliche Wachstum der Vertriebs- und Marketingkan\u00e4le in den letzten zehn Jahren hat zu dramatischen Ver\u00e4nderungen in der Software gef\u00fchrt, die den Handel und die Produktinformationsprozesse unterst\u00fctzt. Marken m\u00fcssen Produkte und Dienstleistungen mit Blick auf das moderne Omnichannel-Erlebnis entwerfen, da die Verbraucher suchen und kaufen, was sie wollen und wo sie es wollen, was zu einer explosionsartigen Zunahme der Kundeninteraktionen im digitalen Handel f\u00fchrt. Ohne eine konsistente Product Experience \u00fcber alle Kan\u00e4le hinweg sind die Kunden frustriert, das Einkaufserlebnis wird negativ beeinflusst und der Umsatz sinkt.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Das betr\u00e4chtliche Wachstum der Vertriebs- und Marketingkan\u00e4le in den letzten zehn Jahren hat zu dramatischen Ver\u00e4nderungen in der Software gef\u00fchrt, die den Handel und die Produktinformationsprozesse unterst\u00fctzt. Marken m\u00fcssen Produkte&#8230;<\/p>\n","protected":false},"featured_media":32606,"menu_order":0,"template":"","categories":[],"resource-types":[],"class_list":["post-46324","ak-white-papers","type-ak-white-papers","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Aktivierung von Omnichannel Product Experiences | Akeneo<\/title>\n<meta name=\"description\" content=\"Omnichannel-Experiences sind nicht alle gleich und erfordern eine angemessene Grundlage an Produktinformationen, um eine Personalisierung zu gew\u00e4hrleisten, die den Kunden effektiv anspricht.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.akeneo.com\/de\/white-paper\/activating-omnichannel-product-experiences\/\" 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