{"id":46237,"date":"2023-05-04T03:00:08","date_gmt":"2023-05-04T03:00:08","guid":{"rendered":"https:\/\/www.akeneo.com\/white-paper\/das-ein-mal-eins-des-pim-produkt-informations-management-ebook\/"},"modified":"2025-07-29T11:49:24","modified_gmt":"2025-07-29T11:49:24","slug":"das-ein-mal-eins-des-pim-produkt-informations-management-ebook","status":"publish","type":"ak-white-papers","link":"https:\/\/www.akeneo.com\/de\/white-paper\/das-ein-mal-eins-des-pim-produkt-informations-management-ebook\/","title":{"rendered":"Das 1&#215;1 des PIM"},"content":{"rendered":"<p><span style=\"font-weight: 400;\"><strong>PIM<\/strong> steht f\u00fcr <strong>Produkt-Informations-Management<\/strong>. Es ist ein zentrales Thema sowohl im B2B- als auch im B2C-Handel, und die PIM-Branche w\u00e4chst rasant &#8211; die H\u00e4lfte aller produktorientierten Unternehmen wird laut Ventana Research innerhalb des n\u00e4chsten Jahres PIM-L\u00f6sungen einsetzen.<br \/>\n<\/span><\/p>\n<p>PIM-Tools erm\u00f6glichen es Ihnen, eine zentrale Datenquelle f\u00fcr die gemeinsame Verwaltung all Ihrer Produktinformationen zu schaffen. Ein PIM hilft dabei, den Prozess der Erstellung, Pflege und Ver\u00f6ffentlichung von angereicherten Produktinformationen f\u00fcr Online- und Offline-Produktkataloge erheblich zu vereinfachen.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>PIM steht f\u00fcr Produkt-Informations-Management. Es ist ein zentrales Thema sowohl im B2B- als auch im B2C-Handel, und die PIM-Branche w\u00e4chst rasant &#8211; die H\u00e4lfte aller produktorientierten Unternehmen wird laut Ventana&#8230;<\/p>\n","protected":false},"featured_media":36865,"menu_order":0,"template":"","categories":[1582],"resource-types":[1659],"class_list":["post-46237","ak-white-papers","type-ak-white-papers","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Das 1x1 des PIM | Akeneo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.akeneo.com\/de\/white-paper\/das-ein-mal-eins-des-pim-produkt-informations-management-ebook\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Das 1x1 des PIM\" \/>\n<meta property=\"og:description\" content=\"PIM steht f\u00fcr Produkt-Informations-Management. 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