{"id":43365,"date":"2021-08-24T11:54:19","date_gmt":"2021-08-24T11:54:19","guid":{"rendered":"https:\/\/www.akeneo.com\/customer-story\/babolat-2\/"},"modified":"2025-08-28T14:22:31","modified_gmt":"2025-08-28T14:22:31","slug":"babolat","status":"publish","type":"ak-customer-stories","link":"https:\/\/www.akeneo.com\/de\/customer-story\/babolat\/","title":{"rendered":"Babolat"},"content":{"rendered":"<p data-renderer-start-pos=\"727\">Babolat wurde 1875 in Lyon, Frankreich, als Familienunternehmen gegr\u00fcndet, das die ersten Naturdarmsaiten f\u00fcr Tennisschl\u00e4ger herstellte. Seitdem hat sich Babolat zu einem Spezialisten f\u00fcr die Herstellung und den Vertrieb von Schl\u00e4gern und Zubeh\u00f6r f\u00fcr Tennis, Badminton und andere Racketsportarten entwickelt. Die Produkte des Unternehmens werden von Profi- und Freizeitspielern auf der ganzen Welt verwendet. Heute besch\u00e4ftigt das Unternehmen 370 Mitarbeiter und ist weltweit pr\u00e4sent.<\/p>\n<p data-renderer-start-pos=\"1222\">Babolat vertreibt seine Produkte \u00fcber ein Netz von Vertriebsh\u00e4ndlern, eine B2B-Website, eine Website zur Markenpr\u00e4sentation und einen Printkatalog.<\/p>\n<p data-renderer-start-pos=\"1371\">Babolat musste seine Vertriebsstrategie anpassen, um die Erwartungen von Spielern und Einzelh\u00e4ndlern auf der ganzen Welt zu erf\u00fcllen und ihnen gleichzeitig hochwertige Produktinformationen zu bieten. Der Aufbau eines erg\u00e4nzenden Modells f\u00fcr den Direktverkauf an den Verbraucher wurde f\u00fcr die Gruppe schnell zu einem notwendigen Schritt. Vor diesem Hintergrund musste die Arbeit an der Anreicherung der Produktdaten gestrafft werden, um sowohl ein B2B-Publikum aus Vertriebsh\u00e4ndlern, Einzelh\u00e4ndlern, Trainern und Vereinen als auch das neue D2C-Publikum (Direct-to-Customer) aus Tennisspielern zufriedenzustellen.<\/p>\n<p style=\"text-align: center;\">\n","protected":false},"excerpt":{"rendered":"<p>Dank PIM f\u00fchrt Babolat ein neues D2C-Vertriebsmodell ein<\/p>\n","protected":false},"featured_media":9229,"menu_order":0,"template":"","industry":[],"regions":[],"product":[],"class_list":["post-43365","ak-customer-stories","type-ak-customer-stories","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Kundengeschichte: Babolat - Akeneo<\/title>\n<meta name=\"description\" content=\"Dank PIM f\u00fchrt Babolat ein neues D2C-Vertriebsmodell ein\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.akeneo.com\/de\/customer-story\/babolat\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Babolat\" \/>\n<meta property=\"og:description\" content=\"Dank PIM f\u00fchrt Babolat ein neues D2C-Vertriebsmodell ein\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.akeneo.com\/de\/customer-story\/babolat\/\" \/>\n<meta property=\"og:site_name\" content=\"Akeneo\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-28T14:22:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2021\/11\/Babolat_NEWS-Banniere_1365x510_PureDrive21.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1\" \/>\n\t<meta property=\"og:image:height\" content=\"1\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 Minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.akeneo.com\\\/de\\\/customer-story\\\/babolat\\\/\",\"url\":\"https:\\\/\\\/www.akeneo.com\\\/de\\\/customer-story\\\/babolat\\\/\",\"name\":\"Kundengeschichte: Babolat - 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