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With Akeneo PIM, we’ve been able to offer accurate, consistent, and compelling information to our customers, which has led to a big improvement in conversion rates.

Head of Digital

Rob Tickner

Heritage Parts Centre

Number of Users

6

Number of Products

30,000

Data Sources

Suppliers

ERP

Distribution Channels

eCommerce Store

Founded in 1986, VW Heritage Parts Center had built a reputation as a go-to brand for replacement parts for classic Volkswagen and Porsche vehicles.

In an effort to expand its reach, the company looked to create a digital offering that could bring its parts to customers in a wide range of locales. But errors and inconsistencies plagued product data, causing customers to struggle to find the parts they need and lose confidence in the company’s products.

So, to navigate around the obstacles that blocked the company’s path to success, the company turned to PIM for help with its product information problems.

 

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