Supplier Data Manager Akeneo launches offering to help retailers and distributors onboard supplier data more efficiently. Learn More
Product
Solutions
Omnichannel Product Activation
eCommerce Replatforming
Composable Commerce
Moving Commerce Suites
Activating Owned & Unowned Channels
3P Marketplaces Experiences
Centralize Product Information
Incorporating Brand Values
Complying with Regulations
Line of Business
IT
Developers
Fashion
Retailers & Distributors
Brand & Manufacturers
Food & Beverage
Automotive
CPG
Energy & Utilities
Head of Digital
Rob Tickner
Number of Users
6
Number of Products
30,000
Data Sources
Suppliers
ERP
Distribution Channels
eCommerce Store
Founded in 1986, VW Heritage Parts Center had built a reputation as a go-to brand for replacement parts for classic Volkswagen and Porsche vehicles.
In an effort to expand its reach, the company looked to create a digital offering that could bring its parts to customers in a wide range of locales. But errors and inconsistencies plagued product data, causing customers to struggle to find the parts they need and lose confidence in the company’s products.
So, to navigate around the obstacles that blocked the company’s path to success, the company turned to PIM for help with its product information problems.
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