With Akeneo PIM, we’ve been able to offer accurate, consistent, and compelling information to our customers, which has led to a big improvement in conversion rates.
Rob Tickner

Head of Digital

Founded in 1986, VW Heritage Parts Center had built a reputation as a go-to brand for replacement parts for classic Volkswagen and Porsche vehicles.

In an effort to expand its reach, the company looked to create a digital offering that could bring its parts to customers in a wide range of locales. But errors and inconsistencies plagued product data, causing customers to struggle to find the parts they need and lose confidence in the company’s products.

So, to navigate around the obstacles that blocked the company’s path to success, the company turned to PIM for help with its product information problems.


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