PIM has provided us with the opportunity to structure our product information in an attractive format and easily facilitate the dissemination of this information to our clients and employees.Mathieu Alia
Group Product Manager
CACEIS is an international banking group that provides post-trade services for a range of asset classes. As a subsidiary of the Crédit Agricole Group, CACEIS offers a line of innovative products that address all market developments and regulatory environments. The Group reports strong financial results, with steady asset, client, and geographical growth. CACEIS is one of the leading depositary banks and fund administrators in Europe.
CACEIS has developed a line of services dedicated to financial institutions, asset managers, banks, brokers, and corporate executives. Over the years, CACEIS has established itself as a strong and innovative player, confirming its position as one of the leading Asset Servicing experts in the European market.
To support its growth, the Group implemented a new strategy for acquiring clients, which included using digital tools to market and organize their available products. In operational terms, the Group’s strategy included increasing their online presence by distributing specialized content on social networks. Individuals looking to “find out more” were encouraged to contact the sales team through the Group’s corporate website.
Another portion of this new strategy included redesigning the corporate website to meet new market standards and address the requirements of end clients.
The agency appointed to redesign the website had prior experience and early on in the project, identified the need to have better control over the process of enhancing and distributing product data to ensure that the content on the new website met their quality standards.