Oct 26, 2021
It’s the fall season, and all living things are preparing for the winter — especially in the Northern Hemisphere! Animals are gathering fo...
b2b product experience
b2c product experience
product experience management
It’s the fall season, and all living things are preparing for the winter — especially in the Northern Hemisphere! Animals are gathering food and storing it for later use, and people are essentially doing the same thing — as the holiday season approaches, we mark the occasion with gatherings and feasts among family and friends (this happens in the Southern Hemisphere too!). Certainly, after the past 20 months, we all hunger for the ability to gather together and celebrate the season.
Fall also heralds the start of holiday gift-giving. And that means shopping in stores, on our favorite ecommerce sites, and on marketplaces. Perhaps we even get gift inspirations from imagery and posts we see on social media.
Research we’ve conducted shows that the kind of product experience you deliver heavily impacts whether shoppers buy your product. And by product experience, we mean how shoppers and buyers interact with and understand the information you provide about your products in your sales channels. Is it accurate? Is it complete? Do the images match the description? Does the description match the product? Essentially everything about your product that’s available for a shopper to see defines their product experience.
The product experience also can directly affect your bottom line – if the product experience you offer isn’t compelling, shoppers will go elsewhere – and they might not come back. City Furniture found that by adopting product experience management, they were not only more productive in creating a good product experience, they also managed to increase revenue.
Your customers truly are hungry for a good product experience. And in a literal sense, no industry gets this more than the food industry. Technical data about food products is possibly the most important information that food manufacturers and sellers provide – because errors and omissions can literally affect consumers’ health. Disclosures about ingredients and allergens are mandated by law in most, if not all, countries. And in some countries like the UK, they have extended these legal requirements to include pre-packed food prepared and sold on premises which went into effect earlier this month.
Making it easier to manage data about allergens was one of the reasons that Turner Price initially adopted Akeneo PIM. As the pandemic dramatically affected their wholesale distribution business to restaurants and caterers, they shifted to a B2C model and checked to ensure their product experience for consumers made the grade, and so they would be in a better position to comply with the new UK regulations. We cover more about the requirements for accurate food product information in our food services white paper.
It’s time to get ready for those holiday customers who are hungry for good product experiences. It’s prime shopping season for food, gifts, and really all types of products. You’ll want to put forward the best possible experience you can. If you’re looking for more on how to check your product experience, be sure to attend our upcoming webcast with our partner Bynder, featuring our guest speaker from Forrester. You’ll hear about how PIM and DAM (digital asset management) are the new “power couple”! What better way to check your PX by looking at both your product information and your images, videos, and documents, and confirming that it’s the best, most compelling assemblage of product content needed to inspire customers to buy, to remain loyal, and to refer others to your brand.
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