Unlock 2021 is open! Here are three reasons to check it out

It’s finally here! Unlock 2021, Akeneo’s totally free, completely digital, on-demand celebration of all things product information and product experience is officially underway. 

Unlock 2021 is Akeneo’s digital reimagining of APS, the Akeneo PIM Summit, our annual gathering typically held in Paris, France. The event features a mix of forward-looking keynote presentations, customer testimonials, product announcements, and deep-dive demos — as well as an exclusive partner track and a hackathon for developers. As always, it will remain an inclusive experience where every part of our community plays a role, sharing challenges, lessons, achievements, and breakthroughs.

If you haven’t already registered and started picking out your must-watch sessions, why should you make sure to save your seat at Unlock 2021? 

Insights from industry experts

This year, Akeneo is on a mission to help you unlock growth in all kinds of ways at your organization. Cross-border expansion. Larger product catalogs. Expanded sales channels — anything that can help take your business to the next level. To help you unlock all that growth, we’ve brought in a team of experts to help make sure you’re armed with a knowledge of market trends, changing buyer behaviors, and more. And with 2020 now in the rear-view mirror, we need to learn its lessons and look forward to a changed landscape. Akeneo CEO Fred de Gombert opens the conference with his thoughts on what’s new, what’s the same, and a vision for 2021 and beyond.

You’ll also hear about the importance of adapting your product experience in an ever-changing world from renowned & published photojournalist Véronique de Viguerie. And, make sure you listen in on our expert roundtable, including Productsup CMO Marcel Hollerbach, Translations.com VP Nick Panagopoulos, BigCommerce VP and General Manager Jim Herbert, and Vaimo co-founder and Chief Creative Officer PJ Utsi. They’ll discuss why CX is dead, how product experiences now drive business growth, and what your team can do about it.

Best practices from PIM success stories

Having tips and tricks for success from those in the know can be a great first step toward unlocking growth. To see the impact PIM can have on a business first hand, make sure you watch all of our Customer Spotlight sessions to discover how PIM helped other organizations just like yours. 

That includes Staples Canada’s Senior Director of Product Management, Jeff Serota, explaining why the company embraced PXM as the cornerstone of their digital transformation and how it fueled their success. It also includes eCommerce Project Director Evelyne Cardinal discussing how Solotech used Akeneo PIM to navigate around roadblocks while pivoting its business model and find new opportunities along the way, as well as  Melvin & Hamilton growth strategy manager Anja Skolozdrzyk on how the company used Akeneo PIM to help scale its business and become a fixture in the footwear industry.

The latest updates on the future of Akeneo PIM

How can you unlock the potential of product experience and use your product information to fuel growth for your organization? With the Akeneo PXM Studio! Watch the session announcing this offering that includes all that Akeneo has to offer to help you collect, standardize, enrich, contextualize, and distribute your product information with ease.

Discover updated Akeneo offerings like Onboarder and our new product Shared Catalogs, and take a closer look at what’s new in Akeneo PIM 5.0 with our product demos and overviews. You’ll learn more about the innovations and improvements to existing features, including Data Quality Insights and our Rules Engine, with sessions hosted by the Akeneo product team who built them.

Unlock2021 is officially underway — register now!

So, if you want to learn from Akeneo success stories, get insights on unlocking growth from industry experts, and discover the latest news on the future of Akeneo PIM, register today for Unlock 2021!

The event is now officially underway — but don’t worry! Because the event is completely digital and on-demand, you can watch these great sessions and check out the rest of the Unlock 2021 agenda from the comfort of your home and on your own schedule. 

To learn more and join the party, just visit the Unlock 2021 website and register for this year’s event. We can’t wait to see you there!

Unlock 2021

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