Archives for the tag "product information management"
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Dec. 11, 2018
Winning the Battle of the Brands: 2019 eCommerce Trends
Meeting 21st-century B2B and B2C customer expectations is an everyday battle for all marketing and eCommerce teams. “Experience-driven commerce” is no longer an…
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Dec. 3, 2018
Product Information Management Best Practices | Part 1: Getting Started with Your PIM Project
This is a multi-part series on the top 10 product information management best practices. This first installment covers everything related to preparing your…
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Nov. 15, 2018
Google Shopping Optimization: The 10 Most Common Google Shopping Errors
If you have ever run a Google Shopping campaign, you know that Google can be very strict about its product data feed requirements….
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Nov. 8, 2018
Understanding the PIM and B2B Market: An Interview with Joshua Warren from Creatuity
We sat down with Joshua Warren, founder and CEO of Creatuity to get some insight on how PIM, a previously B2C focused product,…
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Nov. 5, 2018
Four Reasons PIM Will Become More Important to B2B Merchants
In today’s experience-based economy, B2B merchants and manufacturers need to optimize their product information to deliver compelling product experiences wherever buyers shop or…
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Oct. 22, 2018
Omnichannel Commerce: Which Customer Experience for Which Channel?
Online sales continue to grow in the United States and around the world. In 2016 alone, the US had 177.8 million online buyers…
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Sep. 28, 2018
Onboarding Product Information from Suppliers
Maintaining accurate and complete product information is critical to running your business. Utilizing a product information management (PIM) solution to collect product data…
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Aug. 31, 2018
Product Data Quality: 5 Steps to Improving Product Data
We talk a lot about the importance of high-quality, complete, and accurate product information. It’s critical to conversions and customer satisfaction. But just…
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Aug. 22, 2018
eCommerce Growth: Managing Internationalization
As you seek to expand to new markets and locales it’s critical to localize your product information for those channels. That means you…
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Jul. 30, 2018
Akeneo PIM: The Best PIM
Akeneo PIM is the best PIM for most organizations. Whoa. We know that’s a pretty bold statement (and we may be a bit…
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May. 29, 2018
PIM vs. MDM: What’s the difference? | Choosing between PIM and MDM
The Short Answer: MDM provides organizations with a single data source for all information. PIM centralizes just product data for marketing purposes. PIM…
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Oct. 21, 2016
What does Open Source Product Information Management mean for Business users?
You’ve looked at several of the leading packages and noticed that Akeneo is different in one important way… it’s open source. Not sure…