Archives for the tag "product information management"
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Apr. 15, 2019
Leveraging PIM for Data Governance
Following his breakout session Preparing for PIM: How to approach an Enterprise PIM Project at the 2019 Akeneo PIM Summit, Akeneo functional consultant…
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Apr. 8, 2019
6 Must-Have PIM Features
What do customers care about most? These days, the answer seems to be compelling and exciting experiences. According to recently released research, 86…
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Apr. 1, 2019
Product Data: Comparing PIM vs MDM vs DAM vs PLM
We seem to be living through the heyday of data — call it the data days. Increasingly, industry experts and observers are preaching the…
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Mar. 28, 2019
One Version of the Truth: A Better Way to Manage Product Data
John Russell, the ex VP of Harley-Davidson once said that “we don’t sell motorcycles. We sell to 43-year-old accountants, the ability to dress…
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Mar. 25, 2019
Why PIM Is Always In Style
It takes a lot to succeed in the high-stakes world of fashion: a keen eye for style, a feel for the latest trends,…
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Mar. 18, 2019
4 Ways PIM Helps You Enter New Markets
Commerce is going cross-border, and providing opportunities for real growth along the way. According to research recently published by Accenture, more than 900…
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Mar. 12, 2019
Product Information Management Best Practices | Part 3: Get Your Products to Market
This is a multi-part series on the top 10 product information management best practices. This post covers how to get your products to…
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Mar. 4, 2019
Product Information Management Best Practices | Part 2: Gathering and Enriching Your Data
This is part two of a multi-part series on the top 10 product information management best practices that will help you get the…
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Feb. 27, 2019
Scenes From The Experience Renaissance: 5 Highlights from #APS2019
The Experience Renaissance has arrived. Earlier this month, Akeneo welcomed more than 300 members of the Akeneo family to Paris, France for the…
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Feb. 13, 2019
Why Product Experience Management (PXM) Matters
The eCommerce space is changing. Customers demand a compelling and consistent brand experience wherever they shop. Product experience management allows brands and retailers…
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Jan. 16, 2019
Top 5 New Year’s PIM Resolutions to Support eCommerce and Retail Growth
It’s a New Year! Have you thought about your resolutions yet? While self-development is important, now is a great time to also think…
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Dec. 14, 2018
How to Improve Sales Using PIM: 2018 Holiday Season and Beyond
eMarketer has estimated that the U.S. alone generates $1 trillion in holiday sales revenue. This holiday season, your eCommerce store will have visits…
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Dec. 11, 2018
Winning the Battle of the Brands: 2019 eCommerce Trends
Meeting 21st-century B2B and B2C customer expectations is an everyday battle for all marketing and eCommerce teams. “Experience-driven commerce” is no longer an…
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Dec. 3, 2018
Product Information Management Best Practices | Part 1: Getting Started with Your PIM Project
This is a multi-part series on the top 10 product information management best practices. This first installment covers everything related to preparing your…
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Nov. 15, 2018
Google Shopping Optimization: The 10 Most Common Google Shopping Errors
If you have ever run a Google Shopping campaign, you know that Google can be very strict about its product data feed requirements….
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Nov. 8, 2018
Understanding the PIM and B2B Market: An Interview with Joshua Warren from Creatuity
We sat down with Joshua Warren, founder and CEO of Creatuity to get some insight on how PIM, a previously B2C focused product,…
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Nov. 5, 2018
Four Reasons PIM Will Become More Important to B2B Merchants
In today’s experience-based economy, B2B merchants and manufacturers need to optimize their product information to deliver compelling product experiences wherever buyers shop or…
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Oct. 22, 2018
Omnichannel Commerce: Which Customer Experience for Which Channel?
Online sales continue to grow in the United States and around the world. In 2016 alone, the US had 177.8 million online buyers…
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Sep. 28, 2018
Onboarding Product Information from Suppliers
Maintaining accurate and complete product information is critical to running your business. Utilizing a product information management (PIM) solution to collect product data…
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Aug. 31, 2018
Product Data Quality: 5 Steps to Improving Product Data
We talk a lot about the importance of high-quality, complete, and accurate product information. It’s critical to conversions and customer satisfaction. But just…