Aug 08, 2022
5 min to read
Managing product data can be a huge challenge for companies in the e-commerce space. Regardless of what product your company might be selling, pictures, videos, and accurate data tied together in targeted customer communications is an anchor for success.
Managing product data can be a huge challenge for companies in the e-commerce space. Regardless of what product your company might be selling, pictures, videos, and accurate data tied together in targeted customer communications is an anchor for success. As a solution to this challenge, both a digital asset management (DAM) system and a product information management (PIM) system can help improve efficiencies for companies working with e-commerce product assets. For many organizations, because of the need for accurate product data in order to build a successful, scalable e-commerce store, the integration between the two systems has become foundational.
Why Connect PIM & DAM?
While PIM focuses on the product itself and how it gets sold and distributed to the customer by dealing with product attributes and content, as well as collaboration around those aspects, DAM focuses on managing the brand assets owned by an organization, like logos, photos, videos, and marketing materials. Connecting the two systems allows organizations to improve efficiency and boost overall productivity, companywide. When PIM and DAM work together, they can:
Improve Time-to-Market: Due to the increase in efficiency within your DAM, searching for assets is much easier. By taking advantage of the several additional features offered with your DAM, you can streamline workflows and get your assets out the door faster.
Use Cases for Integrating PIM & DAM
By combining the benefits of PIM and DAM, you can accelerate a number of significant commerce use cases. Some examples include:
7 Questions to Ask Before Integrating PIM & DAM
Does a PIM and DAM integration sound like the right fit? The first step in integrating the two is to map out exactly what you’re looking to achieve. Here are some questions you should answer as an organization before you get started:
By answering these 7 questions, your organization will gain a better idea of how to approach your integration, the stakeholders that need to be involved, and how to approach the workflow(s) between the two solutions.
Best Practices of a PIM & DAM Integration
Once you begin implementing PIM and DAM, there are a number of integral best practices to ensure the project is as successful as possible. Here are a few to keep in mind:
PIM & DAM: Better Together
Managing your e-commerce product data doesn’t need to be a huge challenge. Tying together your brand assets with accurate data is foundational for your company’s success—and integrating your PIM with a DAM will help you achieve these goals. Working with tech partners that are committed to customer success, like MediaValet and Akeneo, will ensure your PIM and DAM integration is scalable and set up as a long-term solution.
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