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Dec. 11, 2018
Winning the Battle of the Brands: 2019 eCommerce Trends
Meeting 21st-century B2B and B2C customer expectations is an everyday battle for all marketing and eCommerce teams. “Experience-driven commerce” is no longer an…
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Dec. 3, 2018
Product Information Management Best Practices | Part 1: Getting Started with Your PIM Project
This is a multi-part series on the top 10 product information management best practices. This first installment covers everything related to preparing your…
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Nov. 15, 2018
Google Shopping Optimization: The 10 Most Common Google Shopping Errors
If you have ever run a Google Shopping campaign, you know that Google can be very strict about its product data feed requirements….
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Nov. 8, 2018
Understanding the PIM and B2B Market: An Interview with Joshua Warren from Creatuity
We sat down with Joshua Warren, founder and CEO of Creatuity to get some insight on how PIM, a previously B2C focused product,…
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Nov. 5, 2018
Four Reasons PIM Will Become More Important to B2B Merchants
In today’s experience-based economy, B2B merchants and manufacturers need to optimize their product information to deliver compelling product experiences wherever buyers shop or…
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Oct. 24, 2018
Akeneo Continues Expanding with a New US Boston Office
This month Akeneo celebrated the opening of its new US office, located in the Boston suburb of Somerville. The grand opening of our…
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Oct. 22, 2018
Omnichannel Commerce: Which Customer Experience for Which Channel?
Online sales continue to grow in the United States and around the world. In 2016 alone, the US had 177.8 million online buyers…
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Oct. 5, 2018
It Takes More Than Technology to Create a Memorable User Experience
Consumer companies across the globe, regardless of sector, are all moving toward a common goal: creating the best possible experience for the customer….
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Sep. 28, 2018
Onboarding Product Information from Suppliers
Maintaining accurate and complete product information is critical to running your business. Utilizing a product information management (PIM) solution to collect product data…
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Sep. 12, 2018
Expert Interview with AOE:
How Omnichannel Commerce is Reinventing the Customer Experience in the Travel Industry
How consumers shop for products in an omnichannel world is changing faster than ever. In particular, airport shopping has shifted as consumers can…
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Aug. 31, 2018
Product Data Quality: 5 Steps to Improving Product Data
We talk a lot about the importance of high-quality, complete, and accurate product information. It’s critical to conversions and customer satisfaction. But just…
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Aug. 22, 2018
eCommerce Growth: Managing Internationalization
As you seek to expand to new markets and locales it’s critical to localize your product information for those channels. That means you…
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Aug. 6, 2018
Akeneo PIM Enables Omnichannel with New Shopify Plus Connector
Akeneo and Shopify have recently partnered to enable integration between Akeneo PIM and Shopify Plus! Shopify Plus customers and partners can now seamlessly…
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Jul. 30, 2018
Akeneo PIM: The Best PIM
Akeneo PIM is the best PIM for most organizations. Whoa. We know that’s a pretty bold statement (and we may be a bit…
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Jul. 19, 2018
Expert Interview: Why PIM is Strategic with Brian Beck, SVP of eCommerce and Omnichannel Strategy at Guidance
We recently sat down with eCommerce expert Brian Beck, who works as SVP of eCommerce and Omnichannel Strategy at Guidance, a leading commerce…
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Jul. 11, 2018
PIM Integrations | Part 2: eCommerce Integrations
This post is part 2 of our PIM integrations series and focuses on how Akeneo PIM uses integrations to connect with the top…
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Jul. 6, 2018
How to Reach Your Customers in the Voice Search Era
A new report from Juniper Research shows that smart devices like the Amazon Echo and Google Home will be installed in 55% of…
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Jun. 28, 2018
Expert Interview: PIM Market and Trends with Mark Smith, CEO of Ventana Research
In any business, creating and maintaining a great customer experience is critical to driving sales. One of the most influential components of that…
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Jun. 26, 2018
Turning PIM practices into the art of crafting compelling product experiences
“There is no good customer experience without a compelling product experience.” If you are an avid reader of this blog, have attended one…
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Jun. 18, 2018
Catalog Management: The Right Tool for the Right Job
You wouldn’t use a Louis Vuitton stiletto to hammer a molly anchor into plaster with the hopes that it will hold that 200-pound…