Archives for the topic "Business"
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Jul. 15, 2019
[VIDEO] Goupil Experience #2: Social Selling Struggles
Welcome to episode 2 of our summer comedy video series, The Goupil Experience! Last time we left our friends Ake and Julia, Ake…
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Jul. 10, 2019
How to Choose a Systems Integrator — A Q&A with Infoverity
Once the decision has been made to hire a systems integrator for a Product Information Management (PIM) implementation, either for the entire job or to supplement a company’s internal team, there are several key factors to consider.
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Jul. 8, 2019
[VIDEO] Introducing The Goupil Experience
This summer, Akeneo invites you to sit back, relax and experience the future of commerce by following along with our comedy video series,…
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Jun. 24, 2019
Sharing Is Caring: How PIM Promotes Collaboration
Any team, whether it’s the Golden State Warriors playing to win a third consecutive championship or your eCommerce and marketing teams hoping to…
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Jun. 17, 2019
How PIM Solves Industrial Manufacturing Problems
Welcome to “How PIM Solves Problems” a recurring, multi-part look at how Product Information Management solutions can be used to solve common problems…
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Jun. 10, 2019
How Localization Leads To Successful Expansion
Expanding to a new market is a celebratory moment for most businesses. It’s a sign of success and often an indication of more…
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May. 13, 2019
Three Deadly B2B eCommerce Sins — And How To Stop Them
The millennials have arrived. This generation is now the largest in the labor force, according to research released last year by the Pew…
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May. 3, 2019
New eBook: An Experience Your Customers Can’t Resist
When it comes to finding success in the modern age, to paraphrase Puff Daddy, it’s all about experiences, baby. The digital marketplace is…
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Apr. 29, 2019
Using PIM To Succeed In Modern Marketplaces
Increasingly, when consumers need to make a purchase (or just need a dose of retail therapy) they’re heading online to do so. But…
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Mar. 12, 2019
Product Information Management Best Practices | Part 3: Get Your Products to Market
This is a multi-part series on the top 10 product information management best practices. This post covers how to get your products to…
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Mar. 4, 2019
Product Information Management Best Practices | Part 2: Gathering and Enriching Your Data
This is part two of a multi-part series on the top 10 product information management best practices that will help you get the…
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Jan. 16, 2019
2019: The Year of Transparency
2019 Arrives with Questions Abound It is customary at the dawn of a New Year to offer the traditional prognosis on the trends…
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Jan. 16, 2019
Top 5 New Year’s PIM Resolutions to Support eCommerce and Retail Growth
It’s a New Year! Have you thought about your resolutions yet? While self-development is important, now is a great time to also think…
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Dec. 11, 2018
Winning the Battle of the Brands: 2019 eCommerce Trends
Meeting 21st-century B2B and B2C customer expectations is an everyday battle for all marketing and eCommerce teams. “Experience-driven commerce” is no longer an…
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Dec. 3, 2018
Product Information Management Best Practices | Part 1: Getting Started with Your PIM Project
This is a multi-part series on the top 10 product information management best practices. This first installment covers everything related to preparing your…
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Nov. 15, 2018
Google Shopping Optimization: The 10 Most Common Google Shopping Errors
If you have ever run a Google Shopping campaign, you know that Google can be very strict about its product data feed requirements….
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Nov. 8, 2018
Understanding the PIM and B2B Market: An Interview with Joshua Warren from Creatuity
We sat down with Joshua Warren, founder and CEO of Creatuity to get some insight on how PIM, a previously B2C focused product,…
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Nov. 5, 2018
Four Reasons PIM Will Become More Important to B2B Merchants
In today’s experience-based economy, B2B merchants and manufacturers need to optimize their product information to deliver compelling product experiences wherever buyers shop or…
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Oct. 22, 2018
Omnichannel Commerce: Which Customer Experience for Which Channel?
Online sales continue to grow in the United States and around the world. In 2016 alone, the US had 177.8 million online buyers…
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Oct. 5, 2018
It Takes More Than Technology to Create a Memorable User Experience
Consumer companies across the globe, regardless of sector, are all moving toward a common goal: creating the best possible experience for the customer….